Sathya Jagan
Kochi
Summary
Experienced sales and marketing professional with a proven track record of driving targets and scaling up brands through expansion strategies with a flair for marketing and brand-building.
Overview
8
8
years of professional experience
Work History
Brand Manager
The Parakkat Group (Parakkat Jewelry | Parakkat Resorts)
Kochin
01.2024 - Current
- Managed and optimized marketing budgets across advertising, event sponsorships, and promotional campaigns to maximize ROI for a chain of 60 domestic and global retail outlets of Parakkat Jewelry, as well as the Parakkat chain of resorts.
- Conducted comprehensive market research and data analysis to support accurate sales forecasting and strategic planning.
- Directed the design and production of marketing collateral, ensuring brand consistency across all materials.
- Performed an in-depth analysis of market trends, customer insights, and competitor strategies to uncover growth opportunities and drive business value.
- Led brand awareness initiatives through the planning and execution of high-impact annual events, enhancing customer engagement.
- Created and launched digital advertising campaigns, and optimized brand positioning on social media platforms, contributing to measurable increases in monthly sales.
- Spearheaded the development and execution of go-to-market strategies for new product launches, including promotional plans, and cross-channel campaigns.
- Designed and implemented sales-focused marketing programs to align with team performance objectives, and increase conversion rates.
- Instituted operational policies and marketing processes to enhance the efficiency of the franchise system, and support scalability, leading to the brand's expansion nationally and globally.
Business Development Intern
Mazda Motors Europe (MME)
Leverkusen
02.2023 - 09.2023
- Company Overview: MME is the regional headquarters of Mazda in Europe that develops strategies, concepts and processes to successfully position Mazda
- Support the development, implementation, operations and maintenance of the Mazda eCommerce platform.
- Support the rollout of eCommerce platform to all EU and EEA Markets.
- Gained key ROI metrics and boosted sales through the design and implementation of marketing strategies.
- Led marketing database growth and managed the CRM and CMS of Mazda Motors eCommerce Platforms.
- Evaluated buyer’s persona, re-strategized and oversaw targeting, segmenting, and positioning.
- Created and deployed email campaigns reaching customers in EU and EEA incorporating marketing automation CRM.
- Managed monthly marketing budget allocations up to €80,000 and optimized cost reductions by 12%
Sales & Marketing Intern
Wonderhouse GmbH
Berlin
06.2022 - 11.2022
- Company Overview: Wonderhouse is a pioneering design firm focused on sustainable architectural designs incorporating cutting-edge solar solutions.
- Created and maintained brand marketing plans, budgets and overall brand strategy.
- Ensured consistent execution on the brand mission/positioning through omni-channel distribution.
- Managed the creation and activation of brand product campaigns, content creation and paid media functions.
- Created and published original, high-quality content on social platforms.
- Performing market analysis on prospects with a research focus on purchase trends and consumer behavior patterns.
- Created detailed reports for senior management using BI data-visualization tools.
- Implemented SEO and SEM strategies resulting in a 86% upsurge in organic and social traffic.
Business Development Specialist
The Heliodawn Company
Madurai
02.2021 - 08.2021
- Company Overview: An ambitious property marketing and management start-up to help property owners enhance their rental business.
- Developed competitive strategies, campaigns, and SEO optimizations to grow brand outreach and digital presence.
- Offered virtual service assistance and managed service requests, tracked and analyzed with pain point metrics.
- Monitored rivalry and developed counter-strategies on market expansion, enhancing the brand’s key differentiators.
- Increased customer awareness of the client’s product portfolio to identify cross-sell and up-sell opportunities.
- Analyzed financial statements, documented monthly budgets, and created frameworks to track sales KPIs and metrics.
- I consistently exceeded my sales target quota by 140%, helping several brands emerge as super hosts
Business Delivery Executive
Cognizant Technology Solutions
Bangalore
01.2018 - 01.2020
- Company Overview: Cognizant is a tech service and consulting company where the client was an American-based insurance firm Hartford.
- Planned and coordinated release activities amidst multiple teams together with our stakeholders.
- Responsible for the setup and orchestration of the overall release calendar, planning release windows and cycles.
- Implementing and managing release processes for code through development, test, and production environments.
- Managed risks affecting release, monitored progress and ensured deliverables within budget and time constraints.
- Worked collaboratively with all participants in the project throughout the software development life cycle.
- Documented progress and shared detailed sprint metric reports with stakeholders and senior management.
Education
Master of International Business Management -
GISMA Business School
Berlin10.2022
Bachelor of Mechanical Engineering -
Anna University
Chennai08.2016
Skills
- CRM Platforms: Salesforce, HubSpot, Zoho CRM
- Marketing Automation: Eloqua, Mailchimp, Marketo, Pardot
- Content Management Systems (CMS): WordPress, Joomla, Drupal
- SEO/SEM & Digital Advertising: Google Ads, Bing Ads, Google Tag Manager, SEMrush, Ahrefs
- Web & Marketing Analytics: Google Analytics (GA4), Tableau, Looker Studio, Hotjar
- Lead Generation Tools: LinkedIn Sales Navigator, Apollo, ZoomInfo, Clearbit
- Campaign Management: HubSpot Campaigns, Eloqua Campaign Canvas, A/B Testing Platforms
- Sales Intelligence: Tableau, Apolloio, Salesloft, Clari
- Social Media Management: Hootsuite, Sprout Social, Buffer, Meta Business Suite
- Online Reputation & Engagement: Brandwatch, Mention, Socialbakers
- Project & Workflow Tools: Jira, Asana, Trello, Mondaycom
- Documentation & Knowledge Management: Confluence, SharePoint, Notion
- Office & Data Tools: Google Workspace (Sheets, Docs, Slides), Microsoft Office Suite (Excel, Word, PowerPoint)
- Helpdesk & Ticketing Systems: ServiceNow, Zendesk, Freshdesk
- Data Integration & Management: Informatica, Segment, Snowflake
Hobbies and Interests
Permaculture, Non-fiction, Hiking, Ethnography, Philosophy, Schutzhund, Bonsai, Adventure Riding
Languages
English
Proficient (C2)
C2
German
Intermediate (B1)
B1
Tamil
Proficient (C2)
C2
Affiliations
Sea Shepherd Global (05/2022 - Present)
Contributed to action campaign against ghost nets.
Parakkat Cares Program (1/2024 - Present)
Supporting the brand's cause to support education of underprivileged children
FOAM - Friends Of Animals Madurai (07/2020 - 10/2020)
Supporting recovery of mange infested shelter dogs.
RBB -Rotary Blood Bank (01/2016 - Present)
Donating blood and campaigning its importance.
St.Anne's Home for Terminally Ill (03/2021 - Present)
Supporting education and care of HIV affected children.
Cognizant Outreach Program (09/2019 - 11/2019)
Employee volunteer in rural children education awareness program.
Accomplishments
- IT-TSP – Technical Service Professional
Microsoft OS and Office Tools Management - Technology Sales – University of Maryland
B2B SMB SaaS Techniques and Strategies - Lean Six Sigma Green Belt – Amsterdam Academy
Process Mapping and Workflow Optimization - Business Intelligence & Analytics – 365 Careers
Data-Driven Business Strategies and Decision-Making - PMP – Project Management Professional
Effective People, Time, and Process Management - HubSpot Marketing & Sales Professional
CRM, Marketing Automation, and Lead Conversion - IT Sales Professional – Cisco
B2B SaaS Presentations and Value Proposition Design - IELTS – Business English Certification
Score: 7.5/9 – Native-Level Proficiency in Business Communication
References
References available upon request.
Timeline
Brand Manager
The Parakkat Group (Parakkat Jewelry | Parakkat Resorts)
01.2024 - Current
Business Development Intern
Mazda Motors Europe (MME)
02.2023 - 09.2023
Sales & Marketing Intern
Wonderhouse GmbH
06.2022 - 11.2022
Business Development Specialist
The Heliodawn Company
02.2021 - 08.2021
Business Delivery Executive
Cognizant Technology Solutions
01.2018 - 01.2020
Master of International Business Management -
GISMA Business School
Bachelor of Mechanical Engineering -
Anna University
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