SATHYA PRAKASH S

Lemonn

• Dashboard Optimization and Automation: Streamlined self-service dashboards using Tableau to enhance data accessibility and efficiency. Automated daily and funnel dashboards to provide real-time insights.
• Acquisition Attribution and RCA: Conducted in-depth analysis to track acquisition channel performance and identify root causes of funnel drops. Optimized spending on acquisition channels to reduce CAC by 60% and CPT by 75%.
• Funnel Optimization: Pinpointed bottlenecks in the FNO funnel to improve FNO adoption by 25% and FNO trade by 3%. Reduced TAT of Trade Ready conversion by 30%, leading to decreased churn and a 10% increase in first trade conversion.
• Real-Time Dashboard: Developed a live dashboard that was prominently displayed on large screens throughout the floor, providing real-time visibility into key performance metrics and enabling data-driven decision-making.

CoinSwitch

• Market Share Growth: Contributed to increasing CoinSwitch Pro's market share from 5% to 21% by analyzing and optimizing both UI and API trading segments. Identified and strategized around the higher market share in API trading, despite a smaller user base.
• User Behavior Analysis: Analyzed user trading patterns to distinguish between regular and irregular traders, developing incentive strategies that boosted engagement and weekly active user base by 150%.
• Campaign Optimization: Conducted pre- and post-campaign performance analysis, optimizing campaigns to drive trading volume and user retention, significantly improving campaign ROI.
• Competitor Analysis & Coin Selection: Continuously monitored competing platforms to identify high-performing coins missing from CoinSwitch Pro's portfolio, contributing to a more comprehensive offering.
• Root Cause Analysis (RCA): Performed daily RCA on market share and volume drops, enabling timely corrective actions and preventing prolonged declines in business performance.
• Arbitrage Opportunity Alerts: Created an arbitrage analytics tool that allowed users to capitalize on price differences between CoinSwitch and WazirX, with personalized alerts and push notifications to enhance user engagement.

• Generated daily/weekly/monthly reports of sales performance and related KPIs
• Prepared annual business plans and tracked performance of all salespersons
• Created and updated dashboards for better understanding of reports
• Provided business reports and analysis to management
• Automated reports and dashboards using advanced formulas.

• Created daily sales and agent productivity reports
• Generated hot leads for sales and maintained insurance dashboards
• Handled and processed weekly base deductions and insurance cancellations
• Monitored daily opt-in/opt-out ratios and fluctuating trip insurance revenue.

• Generated and maintained daily, weekly, monthly, and quarterly reports
• Handled back-end operations and escalations
• Managed a team of 75 members and analyzed data for process improvements.