SATINDER SINGH

• Achieved sales goals / targets by cultivating and securing new customer relationships.
• Handling a Team of 1 Regional Manager and 5 Area Managers .
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Built relationships with customers and community to establish long-term business growth.
• Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
• Prepared sales presentations for clients showing success and credibility of products.

• Developed and maintained strong working relationships with professionals within assigned territory and Selected OEMs/MTBs.
• Proven ability to develop and implement creative solutions for complex problems for OEMs/MTBs and Key Accounts .
• Participated in MTB projects & Got the approval for the HPPL Products & demonstrating an ability to work collaboratively and effectively.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Improved Key Account management in Maruti , Suzuki , Honda , Honda Car , Hero MotoCorp by predicting potential competitive threats and outlining proactive solutions.
• Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
• Analyzed key competitors to respond to competitive threats.

* OEMs - Original Equipment Manufacturers

* MTBs - Machine Tools Builders

• Conducted the Feasibility Study for Wheel Hub Manufacturing in-House SRS Die Casting Plant .
• Mapped Process workflows & CPC Study to enhance understanding of procedures.
• Submitted Formal Machining Quotations to Royal Enfiled .
• Participated in Meetings with Clients ( SRS Die Casting ) and their Customer (Royal Enfield) to understand their requirement in Wheel Hubs .
• Attended Meetings with Senior Management and MTBs to Finalise the machines and equipments for complete Machining of Wheel Hubs for Monthly Potential of 30000 Wheel Hubs .
• Pre Production Planning Approvals ( PPAP ) with Royal Enfiled .
• Arranged Necessary equipments to maintain the Cycle Time & Wheel Hub Quality .
• Inspected finished products for quality and adherence to customer specifications.
• Reduced the Quality Deviations by introducing various quality checks

• Generated Business Revenue worth $ 5.3 M across Northern India with Direct and Distribution Team
• 5 Key Account Business and 2 Strategic Account Business worth $ 1.3M(Independently ) (Ashok Leyland-Group, GKN-Group, Hero MotoCorp –All Plants in North, Bosch Jaipur) Aluminum Anodizing Chemicals worth $ 0.9M (independently)
• Public Sector / Defense / Railways Business (independently) along with Specialized Channel Partner/ Liasoning Agents
• Team for 5 – Business Development Managers and 30 Channel Partners located at various parts in North India
• Directing & analyzing pipeline products against changing market & competition dynamics to advise course correction wherever required, including critical decisions to enable robust portfolio management.
• Playing a pivotal role in pricing decisions with a focus on identifying opportunities for price increase based on analyses of competitions’ pricing and prevailing market conditions; challenging business’ decisions, if necessary and routinely presenting findings to stakeholders Continuously tracking market information impacting the company’s business and analyzing key trends; venturing new territories, and new molecule for registration
• Identifying & exploring the overseas market and collecting market intelligence reports for developing key entry strategies to penetrate new markets.
• Designing successful business expansion strategies using customer & market feedback Establishing alliances/tie-ups with key players, resulting in deeper market penetration and reach Formulating business goals, short-term & long-term budgets and developing business plans for its accomplishment.
• Sales Budget and Achievement of Sales Budget of $ 1.4 M of Japanese Customer & Distributors. Sales Pipeline Generation for Identified and Focus Japanese Accounts i.e.$ 13 M.
• Channel / Bridge between Indian Japanese Subsidiaries - Japanese Advisers and Houghton Counterpart in Japan.
• Working with Honda R&D Thailand (2-Wheeler and 4-Wheelers / Suzuki Plants across Japan to Transplant Business to Indian Plants.
• Attending Annual Performance Review Meeting for JTP at Japan/Thailand/China (2014-2019). Appointment of Channel Partners for Japanese Accounts and assignment of Budgets to Them for Japanese Accounts, supporting them for JTP - Sales Pipeline and Execution of actions for Achieving Sales Budget.
• Translate the Focus Products running at Suzuki, HMSI, Honda, FCC Clutches, Nippon Steel, and Renault Nissan. Musashi, from Japan to India and India to Japan.

• Exceeded targets by building, directing, and motivating high-performing sales team.
• Built lasting relationships with HMSI , Maruti Suzuki and Hero Motocorp through outstanding customer service interactions.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database- CRM to achieve sales objectives and quota.
• Created an ROI Model with Cutting Oils to improve the Communication with Top Management
• Conducted more Than 400 Demos across India to finalized the New Statement / Tag Line for Blaser Swisslube that " PRODUCE FASTER "

• Commitment to ‘212’; - Top 10 high volume applications selected from identified applications > Rs 5M in the Region. ( 212 - Double in Twelve Months )
• Established Product superiority over Competitors & Won Business in Product Line Milling , New Insert Generation , Hard Part Turning and Grooving by demonstrating min 50% increase in Tool Life .
• Participated in each CoroPacks –March & September.
• Created 6 reference cases against Competitors for main CP products.
• Supported Regional Sales Team in Troubleshooting on Products & applications.
• Evaluated Product Training needs - especially of new PIEs/FSEs and Imparted Training on the Identified needs .
• Gained and improved your own technical knowledge by working on Shop floors of Customers.
• Participated in identified Training Programs at PC & Pre-Launch of new Test variants /Tools all Product areas.