SATISH KUMAR MISHRA
Gorakhpur
Summary
Dynamic Regional Manager with extensive experience at CEAT LTD, excelling in channel management and driving sales growth. Proven track record in expanding distribution networks and fostering strong relationships with partners. Recognized for adaptability and a strong work ethic, achieving significant market penetration in high-potential segments.
Overview
13
13
years of professional experience
Work History
Regional Manager
CEAT Specialty Tyres Ltd
Gujrat State
01.2025 - Current
- To manage Sales & Distribution of CEAT through expansion of Distribution channel ensuring long term growth & tapping high growth potential in FARM & OTR segment.
- Handling Primary & Secondary Sales
- Managing Sales team (Territory Leaders)
- Monitor distributor’s sales team performance against monthly targets set during the beginning of the month.
- Managing OTR Sales through the OTR Customers & Distributor (Mining & Port Customers)
- Managing Big OTR Customers Sales & Services (Adani, Durga Infra, PC patel, Mahalaxmi Infra Etc.)
- Managing Largest CEAT Distributor in India (Bharat Tyre)
Territory Leader
CEAT Specialty Tyres Ltd
Ahmedabad, Baroda, Surat, Vapi, Bharuch
01.2022 - 12.2024
- To manage Sales & Distribution of CEAT through expansion of Distribution channel ensuring long term growth & tapping high growth potential in FARM & OTR segment.
- Handling Primary & Secondary Sales
- Driving Sales initiatives & achieving desired growth targets in his territory.
- Channel Management: Update sub-dealer mapping regularly to identify gaps, expand network and make new sub-dealers in untapped market.
- Develop relations with channel partners to ensure maximum visibility/coverage in market.
- Conduct various BTL activities for influencers and sub-dealers to increase secondary sales as per the monthly/quarterly calendar.
- Monitor distributor’s sales team performance against monthly targets set during the beginning of the month.
- Managing OTR Sales through the OTR Customers & Distributor (Mining & Port Customers)
- Managing Big OTR Customers Sales & Services (Adani, Durga Infra, PC patel, Mahalaxmi Infra Etc.)
- Managing Largest CEAT Distributor in India (Bharat Tyre)
Territory Manager
PETRONAS Lubricant India Pvt Ltd
Bareily, Agra, Moradabad
09.2019 - 12.2021
- To manage Sales & Distribution of PETRONAS Lubricant through expansion of Distribution channel ensuring long term growth & tapping high growth potential market in CVL, MCO & PVL category.
- Handling Primary, Secondary & Tertiary Sales.
- Handling DSR’s & FMR team.
- Driving Sales initiatives & achieving desired growth targets in his territory.
- Channel Management: Update outlet mapping regularly to identify gaps, expand network and make new retail outlets in untapped market.
- Develop relations with channel partners to ensure maximum visibility/coverage in market.
- Conduct various BTL activities for influencers, retailers, mechanics, & services Centers to increase Primary & Secondary sales as per the monthly/quarterly calendar.
- Conduct monthly planning and review exercises with the distributor and his sales force to maximize PETRONAS sales and coverage.
Senior Sales Officer
JK Tyre & Industries Ltd
Yamuna Nagar
05.2018 - 08.2019
- To manage Sales & Distribution of JK Tyre through expansion of Dealer & Distribution channel ensuring long term growth & tapping high growth potential in Truck & Non-truck segment.
- Handling Primary & Secondary Sales.
- Handling CFA (Depot) activates.
- Driving Sales initiatives & achieving desired growth targets in his territory.
- Channel Management: Update Dealer mapping regularly to identify gaps, expand network and make new Dealers in untapped market.
- Develop relations with channel partners to ensure maximum visibility/coverage in market.
- Conduct various BTL activities for influencers and Dealers, Distributors & Fleets to increase Primary & Secondary sales as per the monthly/quarterly calendar.
- Conduct monthly planning and review exercises with the Dealer & distributor and his sales force to maximize JK Tyre sales and coverage.
Territory Leader-Distribution
CEAT Ltd
Mumbai
12.2015 - 03.2018
- To manage Sales & Distribution of CEAT through expansion of Distribution channel ensuring long term growth & tapping high growth potential in non-truck segment.
- Handling Primary & Secondary Sales
- Driving Sales initiatives & achieving desired growth targets in his territory.
- Channel Management: Update sub-dealer mapping regularly to identify gaps, expand network and make new sub-dealers in untapped market.
- Develop relations with channel partners to ensure maximum visibility/coverage in market.
- Conduct various BTL activities for influencers and sub-dealers to increase secondary sales as per the monthly/quarterly calendar.
- Conduct monthly planning and review exercises with the distributor and his sales force to maximize CEAT sales and coverage.
- Monitor distributor’s sales team performance against monthly targets set during the beginning of the month.
Sales Officer (General Trade)
Keya Foods International Pvt Ltd
Mumbai
07.2014 - 12.2015
- Handling Primary & Secondary Sales.
- Managing the territory by Handling Existing Distributors and appointing new one when required.
- To achieve the sales target on a monthly, quarterly, & yearly basis in value & category wise.
- Forecast of stock and study based on ongoing business.
- Sales team handling including TSI and Salesmen.
- Monitor competitor’s activity, strategies & pricing.
- Build strong relationship with Distributors & retailers.
- Responsible for timely realization of payments from credit customers.
- Responsible for launching new products and implementation of promotional activities and displays, such as development BTL activities and POS displays in assigned area.
Business Development Executive
Parag Milk Foods Pvt. Ltd (Gowardhan)
Mumbai
05.2012 - 07.2014
- Managing the territory by Handling existing Distributors and appointing new one when required.
- Handling Primary & Secondary Sale
- Build strong relationship with Distributors & Retailers.
- Responsible for achieving primary sales target and monitoring secondary sales.
- Distributor’s claim preparation and submission.
- Looking after timely replacement of damaged products at Dealer’s end.
- Responsible for timely realization of payments from credit customers.
- Responsible for launching new products and implementation of promotional activities and displays, such as development BTL activities and POS displays in the assigned area.
- Monitor competitor’s activity, strategies and pricing.
Education
MBA - Marketing
Sinhgad Institute of Management And Computer Application
Pune04-2012
PGDFT - 1 Year Diploma Course in Foreign Trade
Sinhgad Institute of Management And Computer Application
Pune03-2012
PGDMLM - 1 Year Diploma Course in Material Logistics Mgmt.
Sinhgad Institute of Management And Computer Application
Pune04-2011
B.Sc. - Biology
D.V.N.D.C
Gorakhpur12.2009
Skills
- Integrity and dependability
- Channel management
- Sales initiatives and strategies
- Commitment to excellence
- Enthusiastic approach
- Task flexibility
Accomplishments
- Got Promoted as a Regional Manager for Gujrat State in FY 24-25
- Got Best Territory Leader Award in OTR Category in FY 23-24
- Got Best Territory Leader Award in OTR Category in FY 22-23
- Given 170% Sales Growth in OTR Segment in FY 22-23
- Given 20% sales growth FY 16-17 in 2/3-wheeler Category in CEAT ltd.
- Got best Sales officer award for FY 14-15 Q4 achievement in Keya foods Pvt ltd.
Personal Interests
- Watching movies
- Playing Cricket
Personal Information
- Date of Birth: 12/16/90
- Gender: Male
- Marital Status: Married
Languages
- English
- Hindi
Key Skills And Attributes
- Trustworthy
- Hardworking
- Enthusiastic
- Flexibility
Summer Internship
P.G.D.M- Marketing, HIMALAYA DRUG COMPANY (PERSONAL CARE), Management Trainee, Market Analysis and sales promotion of Himalaya Baby Care, PUNE, Maharashtra, 2 Months
Timeline
Regional Manager
CEAT Specialty Tyres Ltd
01.2025 - Current
Territory Leader
CEAT Specialty Tyres Ltd
01.2022 - 12.2024
Territory Manager
PETRONAS Lubricant India Pvt Ltd
09.2019 - 12.2021
Senior Sales Officer
JK Tyre & Industries Ltd
05.2018 - 08.2019
Territory Leader-Distribution
CEAT Ltd
12.2015 - 03.2018
Sales Officer (General Trade)
Keya Foods International Pvt Ltd
07.2014 - 12.2015
Business Development Executive
Parag Milk Foods Pvt. Ltd (Gowardhan)
05.2012 - 07.2014
MBA - Marketing
Sinhgad Institute of Management And Computer Application
PGDFT - 1 Year Diploma Course in Foreign Trade
Sinhgad Institute of Management And Computer Application
PGDMLM - 1 Year Diploma Course in Material Logistics Mgmt.
Sinhgad Institute of Management And Computer Application
B.Sc. - Biology
D.V.N.D.C
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