Summary
Overview
Work History
Education
Skills
Previous Roles:
BOARD-LEVEL VALUE CREATION:
Personal Details
Timeline
SATISH PALIWAL

SATISH PALIWAL

Chief Operating Officer (COO) – Healthcare, Diagnostics (Pathology & Radiology), or FMCG/OTC sectors.
Mumbai,MH

Summary

Senior Business Leader with 24+ years of experience in Sales, Operations, and Business Development across Pathology, Radiology, Healthcare, FMCG, and OTC sectors. Proven track record of driving triple-digit revenue growth, managing P&L, and scaling businesses in highly competitive markets. Expert in strategic partnerships, Profit Protection Model(PPM) PPP projects, market expansion, and turnaround management. Adept at building high-performance teams and aligning business strategies with corporate growth objectives.

Overview

24
24
years of professional experience
2
2
Language

Work History

Chief Operating Officer – (Operations & Sales)

Krsnaa Diagnostics, KRPL
04.2024 - Current
  • Spearheading PPP, PPM, B2C & B2B business development across India.
  • Managing end-to-end operations including business development, customer relations, logistics, and lab-at-home services.
  • Developed & executed SOPs for PPM and Retail projects, pricing models, and hospital contracts driving growth & profitability.
  • Expanded business presence through strategic partnerships and new market entry in retail segments (Ex. Gujrat, MP, Rajasthan and Haryana, Maharashtra, Punjab, Assam, Odisha)

Vice President – Sales & Business Development

Sterling Accuris Diagnostics
04.2021 - 04.2024
  • Led Pan-India B2B & B2C business development, managing a 70-member team across sales, marketing, and PMT.
  • Scaled revenue from ₹48 Cr to ₹160 Cr in 3 years through aggressive expansion strategies.
  • Introduced new tests & product lines, boosting customer acquisition and retention.
  • Awarded High Growth Companies Asia-Pacific 2022 & 2023 recognition.

Deputy General Manager – Sales & Operations

Metropolis Healthcare Ltd.
09.2016 - 04.2021
  • Directed B2B & B2C sales in Gujarat & Rajasthan; managed team of ZSMs, RSMs & ASMs.
  • Grew revenue from ₹2.4 Cr per month to ₹8.5 Cr per month and secured tie-ups with 10+ new labs generating ₹6 Cr+ monthly revenue.
  • Maintained near-zero attrition while developing leadership pipeline across sales hierarchy.

Education

B.Sc. -

St. John College
01.1999

Skills

P&L & Business Unit Leadership

Previous Roles:

  • Regional Sales Manager, CIPLA Ltd. (2015–2016): Launched Nicotex brand; awarded Best RSM 2015–16.
  • Area Sales Manager, Abbott India Ltd. (2010–2015): Drove 60% growth (2013) & 50% growth (2014) in Digene brand; awarded Best ABM 2015.
  • Area Sales Executive, Ranbaxy (2007–2010)
  • Sales Officer, John Fowler (2006–2007)
  • Sales Officer, Himalaya (2004–2006)
  • TSI, GM Pens (2000–2003)

BOARD-LEVEL VALUE CREATION:

  • Scaled businesses in KRPL in 3 Year from ₹48 Cr to ₹160 Cr within short spans.
  • Scaled businesses in Krsnaa Retail Private Ltd.(KRPL) in 5 month from 1.5cr per month to 6 Cr per month within short spans (April2025 to Sep2025).
  • Successfully managed P&L with sustained EBITDA growth in KDL and KRPL.
  • Built & nurtured high-performance sales teams with >90% retention.
  • Established strategic alliances & PPM tie-ups across multiple Indian states.

Personal Details

  • Date of Birth: 1st January 1977
  • Address: A 406, Kanakiya Silicon Valley, Powai, Mumbai

Timeline

Chief Operating Officer – (Operations & Sales) - Krsnaa Diagnostics, KRPL
04.2024 - Current
Vice President – Sales & Business Development - Sterling Accuris Diagnostics
04.2021 - 04.2024
Deputy General Manager – Sales & Operations - Metropolis Healthcare Ltd.
09.2016 - 04.2021
St. John College - B.Sc.,

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SATISH PALIWALChief Operating Officer (COO) – Healthcare, Diagnostics (Pathology & Radiology), or FMCG/OTC sectors.