SATISH PALIWAL
Chief Operating Officer (COO) – Healthcare, Diagnostics (Pathology & Radiology), or FMCG/OTC sectors.
Mumbai,MH
Summary
Senior Business Leader with 24+ years of experience in Sales, Operations, and Business Development across Pathology, Radiology, Healthcare, FMCG, and OTC sectors. Proven track record of driving triple-digit revenue growth, managing P&L, and scaling businesses in highly competitive markets. Expert in strategic partnerships, Profit Protection Model(PPM) PPP projects, market expansion, and turnaround management. Adept at building high-performance teams and aligning business strategies with corporate growth objectives.
Overview
24
24
years of professional experience
2
2
Language
Work History
Chief Operating Officer – (Operations & Sales)
Krsnaa Diagnostics, KRPL
04.2024 - Current
- Spearheading PPP, PPM, B2C & B2B business development across India.
- Managing end-to-end operations including business development, customer relations, logistics, and lab-at-home services.
- Developed & executed SOPs for PPM and Retail projects, pricing models, and hospital contracts driving growth & profitability.
- Expanded business presence through strategic partnerships and new market entry in retail segments (Ex. Gujrat, MP, Rajasthan and Haryana, Maharashtra, Punjab, Assam, Odisha)
Vice President – Sales & Business Development
Sterling Accuris Diagnostics
04.2021 - 04.2024
- Led Pan-India B2B & B2C business development, managing a 70-member team across sales, marketing, and PMT.
- Scaled revenue from ₹48 Cr to ₹160 Cr in 3 years through aggressive expansion strategies.
- Introduced new tests & product lines, boosting customer acquisition and retention.
- Awarded High Growth Companies Asia-Pacific 2022 & 2023 recognition.
Deputy General Manager – Sales & Operations
Metropolis Healthcare Ltd.
09.2016 - 04.2021
- Directed B2B & B2C sales in Gujarat & Rajasthan; managed team of ZSMs, RSMs & ASMs.
- Grew revenue from ₹2.4 Cr per month to ₹8.5 Cr per month and secured tie-ups with 10+ new labs generating ₹6 Cr+ monthly revenue.
- Maintained near-zero attrition while developing leadership pipeline across sales hierarchy.
Education
B.Sc. -
01.1999
Skills
P&L & Business Unit Leadership
Sales & Marketing Strategy GTM Planning
Pathology & Radiology Operations (PPP & Retail, PPM)
Strategic Partnerships & Key Account Management
Planning and execution
Strategic planning
Business analysis
Business development
Business forecasting
Operations management
Cross-functional collaboration
Previous Roles:
- Regional Sales Manager, CIPLA Ltd. (2015–2016): Launched Nicotex brand; awarded Best RSM 2015–16.
- Area Sales Manager, Abbott India Ltd. (2010–2015): Drove 60% growth (2013) & 50% growth (2014) in Digene brand; awarded Best ABM 2015.
- Area Sales Executive, Ranbaxy (2007–2010)
- Sales Officer, John Fowler (2006–2007)
- Sales Officer, Himalaya (2004–2006)
- TSI, GM Pens (2000–2003)
BOARD-LEVEL VALUE CREATION:
- Scaled businesses in KRPL in 3 Year from ₹48 Cr to ₹160 Cr within short spans.
- Scaled businesses in Krsnaa Retail Private Ltd.(KRPL) in 5 month from 1.5cr per month to 6 Cr per month within short spans (April2025 to Sep2025).
- Successfully managed P&L with sustained EBITDA growth in KDL and KRPL.
- Built & nurtured high-performance sales teams with >90% retention.
- Established strategic alliances & PPM tie-ups across multiple Indian states.
Personal Details
- Date of Birth: 1st January 1977
- Address: A 406, Kanakiya Silicon Valley, Powai, Mumbai
Timeline
Chief Operating Officer – (Operations & Sales) - Krsnaa Diagnostics, KRPL
04.2024 - Current
Vice President – Sales & Business Development - Sterling Accuris Diagnostics
04.2021 - 04.2024
Deputy General Manager – Sales & Operations - Metropolis Healthcare Ltd.
09.2016 - 04.2021
St. John College - B.Sc.,