Satish Prasad

Led sales for the Consumer Optics portfolio, which includes photography lenses and sport optics
(binoculars and camera traps), across the North and East regions, with additional responsibility for
revenue targets and performance consistency in the West and South.
Manage an extensive network spanning government departments, NGOs, and institutes across the
region, overseeing end-to-end management, including the preparation of technical data, documentation
requirements, and ensuring that tender specifications align with our products.
Prepare monthly business projections based on leads.
Monitor market conditions, competitors' products, prices, and sales.
Identify prospective customers by utilizing business insights, following leads from existing clients, and
participating in organizational activities.
Channel Development: Identify, appoint, and manage channel partners (dealers, distributors, and
retailers) to expand market coverage. Also, oversee receivables to ensure smooth financial operations.
Developed and managed strategic partnerships with key influencers, and brand ambassadors, to
enhance product visibility and brand positioning. Also led the onboarding of iconic personalities, and
conducted workshops through ambassadors and influencers to strengthen market presence and
customer engagement.

Launched strategic initiatives, such as direct accounts with leading e-commerce platforms (Amazon and
Flipkart), and end-to-end operations management.

Cinema business operation - AR collection, rental, production houses, and institute mapping; lead
monitoring, and insight sharing with management.

Market and data analysis: Import data analysis focused on market potential assessment and competitors' pricing

Sales Management: Retail and B2B sales coordination with the team, and providing necessary support to
achieve targets, along with sales force implementation for efficient lead capture, channel sales through
alignment of sales processes, stock tracking, liquidation management, and trend reporting for strategic
decision-making.

Marketing Support: Vendor management, with budget preparation, and facilitation of product finance.

Billing and Sales Operations: Retail, E-commerce, and B2B channels.
Coordinate with the Supply Chain related to bundling and packing instructions.
Collaborate cross-functionally with Sales, Warehouse, and Finance teams to optimize operational
efficiency and alignment.
Define and implement category-wise sales targets, aligned with business objectives.
Prepare comprehensive monthly management reports and presentations (PPT), including stock tracking,
liquidation management, and trend reporting, to support strategic decision-making.
Drive channel expansion initiatives to increase retail footprint and market penetration.

Manage the VR and accessories business, and drive e-commerce operations for Amazon and Flipkart.

Prepare the primary billing scheme, and coordinate with the logistics team (domestic and import) for
incoming shipments, arranging stock at billing locations.
Prepare the monthly meeting PPT (SEIHAN) for SW Sales and Marketing.

Create and process purchase orders (PO) for import materials and marketing, and settle them with the
accounts team.
Map product dimensions in SAP to streamline warehouse management and shipping processes.
Coordinate with the legal team to onboard new vendors, and open new vendor codes.
Create Stock Transfer Notes (STN) to manage internal stock movements.
Maintain and monitor the marketing budget sheet (AD-PRO), and manage all-India promotional
activities.

Sales Order Management for all plants.
Sales, variation, and stock position report for all plants.
Introduction of new routes according to the best available options through route mapping.
Dispatch planning for fresh dairy (curd products).
Create STN, stock reversal to the plant, and good receipt (GRN).
Invoicing of the distributor of the direct account