Summary
Overview
Work History
Education
Skills
Certification
PERSONAL VITAE
Timeline
Generic

SATISH S

Sales & Marketing
Tirunelveli,TN

Summary

A dynamic professional offering over 21 years of strong, decisive executive leadership in well-known organization. Strong business acumen with skills to remain on the cutting edge, drive new business through conceptualizing strategies, augmenting & streamlining networks. An accomplished professional who has successfully managed Business Operations as well as achieved year on year growth in business and revenue targets across assignments. An out-of-the box thinker with sound product knowledge and thorough understanding of product dynamics. Repeated success in multiple industries & markets with focus on expanding national footprint, driving vision & achieving critical strategic goals. Innovative thinker with experience in Strategic Planning, Finance & Business Development with proven ability to quickly analyze key business drivers and developing strategies to grow top & bottom line. The stints with leading organizations in diverse sectors have honed abilities in identifying potential, deconstructing complex situations and further conceiving and implementing streamlined solutions that have led to increased revenues, profitability and overall success. Exceptionally well organized with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal & corporate goals.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Regional Sales Manager

Kesoram Industries
10.2024 - Current
  • Handling Transparent Paper Division.
  • Generating the business of 75.6 Crores of business in the assigned market with the support of 7 Sales Executives
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Drive the business in both B&B and B&C Segments.
  • Depot Operations were handling directly with the support of all cross functional teams.
  • Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.

Senior Manager - Sales & Marketing

Luker Electric Technologies Pvt Ltd
02.2024 - 07.2024
  • Served as an In-charge in Southern Part of TN.
  • Handling of 4 Districts.

  • Lead a team of: 4 Area Sales Officers.
  • Significantly contributed in appointing 1 new Distributors and 5 Direct Dealers to increase the width of distribution.
  • Successfully conducted meeting at regular intervals for ASEs/Distributors and Dealers/Electrician meetings
  • Market expansion has happened on daily regular basis to focus WOD also with time on delivery.
  • Team Management by tracking daily/weekly/fortnight on regular intervals to achieve their individual goals.
  • Cross functional support to other departments. (HR/Finance/Admin/commercial/Service/Marketing/Customer Care)
  • On job training for the team members on new product launch of Led Product.

State Head

Stovekraft Limited
07.2021 - 12.2023
  • Served as an In-charge in ROTN as State Head
  • Handling of 24District including Karikal area (Part of Pondicherry)
  • Significantly contributed in attained sales growth by month-on-month. Started turnover of 1.5 Crores as on fy21 and now completed 3.5 Crores at fy2022-23 to target towards 6.5 Crores for the fy2023-24
  • Lead a team of: 7 Area Sales Executives recruited over the periods.
  • Significantly contributed in appointing 17 new Distributors and 12 Direct Dealers to increase the width of distribution.
  • Successfully conducted meeting at regular intervals for ASEs/Distributors and Dealers
  • Recruited new 7 ASEs in the identified gap markets and appointed 750 outlets successfully.
  • Market expansion has happened on daily regular basis to focus WOD also with time on delivery.
  • Team Management by tracking daily/weekly/fortnight on regular intervals to achieve their individual goals.
  • Cross functional support to other departments. (HR/Finance/Admin/commercial/Service/Marketing/Customer Care)
  • On job training for the team members on new product relaunch.

Area Sales Manager (Rural)

Havells India Limited
07.2018 - 09.2019
  • Served as an In-charge of 4 distribution areas in Tirunelveli, Tuticorin and Kanyakumari, Virudhunagar Districts.
  • Launching the Havells Distribution (Rural Vistaar-Lighting) in all the Four districts in rural markets with appointment of new Superstockist and distributors expansion in identified location. (Cash n carry model)
  • Significantly contributed in attained sales growth by month-on-month in Turnover of 15 lakhs Started with Zero Value.
  • Lead a team of: 4 RSOs covering 900 OL base with electrical & non electrical counters.
  • Significantly contributed in appointing 23 new distributors to increase the width of distribution.
  • Successfully conducted meeting at regular intervals for RSOs / SS/Distributors/Retailers (Ele.o.ls & Non.ele.o.ls)
  • Controlling credit limit by proper monitoring on day-to-day basis review with Rsos.
  • Recruited new 4 RSO in the identified gap markets.
  • Market expansion has happened on daily regular basis to focus WOD also with time on delivery.
  • Team Management by tracking daily/weekly/fortnight on regular intervals to achieve their individual goals.
  • Cross functional support to other departments. (HR/Finance/Admin/commercial/Service)
  • On job training for the team members on new product launch. /New recruitment

Area Sales Manager

Sri Sapthagiri Polymers
10.2016 - 07.2018
  • Served as an In-charge of 3 distribution areas in Tirunelveli, Tuticorin and Kanyakumari Districts.
  • Launching the products in all the three districts with appointment of new distributors in each location.
  • Significantly contributed in attained sales growth by month-on-month in revenue of 75 lakhs.
  • Lead a team of: 5 Sos/6 DSE's covering 800 OL base.
  • Significantly contributed in appointing 3 new distributors to increase the width of distribution.
  • Successfully conducted meeting at regular intervals for SOS / DSEs / Dealers/Plumbers/Electrical and Builders
  • Controlling credit limit by proper monitoring on day-to-day basis review with Sos.
  • 26 HVO outlets with volume of purchasing capacity of minimum 1 lakh is directly owned.
  • Dealer expansion has happened on daily regular basis to focus WOD also with time on delivery.

Area Sales Manager

Tata Teleservices Ltd., Thiruvarur/Nagapattinam
07.2015 - 09.2016
  • Served as an In-charge of 14 prepaid distribution areas in Thiruvarur & Nagapattinam district rural areas.
  • Significantly contributed in attained sales growth of 20% (month-on-month) in revenue and also with gross adds of 3K per month.
  • Lead a team of: 14 DSE's / 4 RSOs covering 645 OL base.
  • Significantly contributed in appointing 8 new distributors to increase the width of distribution.
  • Successfully conducted meeting at regular intervals for RSOs / DSEs / Distributors/Retailers.

Senior Territory Manager

Aircel Ltd., Tirupur/Coimbatore
10.2010 - 07.2015
  • Acted as an In-charge of 5 prepaid distribution areas in Coimbatore zone.
  • Significantly contributed in attained sales growth of 10% (month-on-month) in revenue (Rs. 1.5 Crores) with gross adds of 6K per month.
  • Spearheaded a team of 17 DSEs; conducted meeting at regular intervals for Retailers / DSEs / Distributors.
  • Launching Aircel 3G Dongles/Handsets in top selling outlets, also driving data Products in Recharge outlets.

Territory Manager / Sales Executive

Aircel Ltd., Coimbatore
12.2007 - 10.2010
  • Acted as an In-charge of 5 prepaid distribution areas in Coimbatore zone.
  • Significantly contributed in attained sales growth of 20% (month-on-month) in revenue (Rs. 1.5 Crores) with gross adds of 18K per month.
  • Spearheaded a team of 15 DSEs; conducted meeting at regular intervals for Retailers / DSEs / Distributors.
  • Accountable for launching and handling 35 Aircel preferred partners with potential 12K activations per month.
  • Launching Aircel mobile handsets in top selling outlets.

Sales Development Executive

Hatsun Agro Products Ltd., Tirunelveli & Tuticorin
08.2003 - 12.2007
  • Played a major role in increasing 8500 LPD with 58 Agents to 14000 LPD with 74 Agents from 3 distributor's area.
  • Successfully launched Milk products like Curd, Butter, Ghee, Paneer and Butter Milk.
  • Adjudged as a continuous performance in achieving Curd target in the entire region.
  • Significantly contributed in launching 12 Hatsun Distribution Centers in the assigned locations within 9 Months.
  • Pivotal in handling time and temperature in distribution.

Education

MBA - Sales & Marketing

Alagappa University

B.Com. - undefined

Monomania Sundarnar University
01.2002

Skills

  • Strategic Planning
  • New Initiatives / Set Ups
  • Business Plans / Models
  • Executive Leadership
  • Sales & Business Development
  • Revenue Generation
  • Market Penetration
  • Competitor Evaluation
  • Key Account Management
  • Channel Management
  • Customer Relationship Management
  • Training & Development
  • MIS Reporting
  • Territory Management
  • Dealer/ Distributor Management
  • Credit Management
  • Product Launch
  • Recruitment & Cross functional support

Certification

  • Diploma in Computer Application from Tirunelveli
  • IT Skills: Well versed with MS Office (Word, Excel & PowerPoint) and Internet Applications.

PERSONAL VITAE

Languages Known: English & Tamil.

Timeline

Regional Sales Manager

Kesoram Industries
10.2024 - Current

Senior Manager - Sales & Marketing

Luker Electric Technologies Pvt Ltd
02.2024 - 07.2024

State Head

Stovekraft Limited
07.2021 - 12.2023

Area Sales Manager (Rural)

Havells India Limited
07.2018 - 09.2019

Area Sales Manager

Sri Sapthagiri Polymers
10.2016 - 07.2018

Area Sales Manager

Tata Teleservices Ltd., Thiruvarur/Nagapattinam
07.2015 - 09.2016

Senior Territory Manager

Aircel Ltd., Tirupur/Coimbatore
10.2010 - 07.2015

Territory Manager / Sales Executive

Aircel Ltd., Coimbatore
12.2007 - 10.2010

Sales Development Executive

Hatsun Agro Products Ltd., Tirunelveli & Tuticorin
08.2003 - 12.2007

B.Com. - undefined

Monomania Sundarnar University

MBA - Sales & Marketing

Alagappa University
SATISH SSales & Marketing