Satish Sirikonda
Gurgaon,TG
Summary
Data-driven Digital Marketing Strategist with 4+ years of experience driving significant growth for top brands. Proven track record of developing and executing successful campaigns that increase revenue, enhance brand awareness, and optimize customer acquisition. Skilled in SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. Proven ability to lead high-performing teams and collaborate effectively with cross-functional departments.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Associate Director - Growth and Marketing
Univest
04.2024 - Current
- Developed and executed a data-driven marketing strategy that increased revenue by 30% month-over-month.
- Implemented a customer loyalty program that resulted in a 25% increase in repeat purchases.
- Led a team of 20+ marketing professionals, successfully mentoring and developing several team members into key leaders.
- Leveraged data analytics to identify a previously untapped market segment and developed a targeted growth strategy.
Senior Growth & Marketing Manager
Univest
09.2023 - 03.2024
- Led a 700% increase in digital spend (from 20 Lakh to 2 Cr INR) within 7 months, resulting in a 1,400% user base growth (1 lakh+ to 15 lakh+ users) and a 80% quarter-over-quarter revenue growth.
- Spearheaded the digital launch of a stock market advisory product, achieving record-breaking sales as the highest ever subscriptions sold in the industry.
- Executed strategic partnerships with fintech and non-fintech platforms, achieving increased brand recall among the target audience through cross-selling initiatives.
Manager - Business Strategy
Merkle Sokrati l Dentsu Aegis Network
04.2023 - 09.2023
- Led a team of 20+ marketing professionals in planning and managing digital marketing campaigns for 5+ clients with a total annual spend exceeding ₹50 Cr.
- Sparked exponential growth for Hoichoi by driving a 2x increase in new user subscriptions at a 1.5x lower cost of acquisition.
- Successfully scaled Cipla Health & Kotak Mutual Funds by achieving a 2x growth in users while reducing the cost of acquisition by 40%.
Senior Business Analyst (Performance Marketing)
Merkle Sokrati l Dentsu Aegis Network
03.2021 - 03.2023
- Proactively explored and leveraged new technology to contribute to business progress while implementing Marketing Analytics.
- Ensured customer satisfaction by maintaining consistent communication and conducting business reviews with business managers on the client side while managing media mix to obtain the highest ROI.
- Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.
Education
B. Tech - Computer Science
Lovely Professional University
Jalandhar, India04.2021
Skills
- Strategic leadership
- Project Management
- Data-Driven Decision Making
- Marketing Analytics
- Conversion Rate Optimisation
- Paid Advertising
- Social Media Marketing
- Collaboration
Certification
- Digital Guru/Expert
- Meta Certified Marketing Science Professional
- Linkedin Marketing
- Appsflyer
- Google Display, Search, Video Professional
Timeline
Associate Director - Growth and Marketing
Univest
04.2024 - Current
Senior Growth & Marketing Manager
Univest
09.2023 - 03.2024
Manager - Business Strategy
Merkle Sokrati l Dentsu Aegis Network
04.2023 - 09.2023
Senior Business Analyst (Performance Marketing)
Merkle Sokrati l Dentsu Aegis Network
03.2021 - 03.2023
B. Tech - Computer Science
Lovely Professional University