Insightful Manager with experience directing and improving operations through effective employee motivational strategies and strong policy enforcement. Proficient in best practices, market trends and regulatory requirements of industry operations. Talented leader with analytical approach to business planning and day-to-day problem-solving.
Hi, I’m
Satish Krishnamurthy Iyer
Data-Driven Strategist
Mumbai
Summary
Overview
23
years of professional experience
31
years of post-secondary education
Work History
Safari Industries (India) Limited
Manager Sales Excellence
05.2016 - Current
Job overview
- Sales Strategy Development
- Collaborate with Sales Leadership to formulate and execute Strategic Sales Plan
- Conduct thorough market research to identify market trends, customer preference and competitive landscape
- Involved in aspects of Sales Promotion Strategy and Route to Market Strategy
- Align Sales Strategies with overall business objectives, revenue targets, and product launch schedules
- Sales Forecasting and Demand Planning
- Forecast to be developed considering trending/Statistical techniques, input from sales and marketing teams and alignment with long term financial plans
- Help sales team achieve its potential by accurate forecasting and optimization of budgets
- Production Planning and Distribution of Stock to various locations
- Drive Execution of Annual & Strategic Plans by converting them into practical action plan
- Performance Reporting and Analysis
- Liaising with Sales Team Pan India to understand and evaluate their performance and use data to help identify gaps and improvement areas
- Deliver and Develop detailed continuous business plans and customer insights with focus on driving best practice through simplication, efficiency & consistency by aligning common outputs across accounts
- Support stakeholders across portfolio using KPI initiatives that will drive improvements
- Managed and motivated employees to be productive and engaged in work.
Kalpataru Limited
Team Lead CRM Operations
01.2015 - 01.2016
Job overview
- IT integration role where my mandate is to drive automation and efficiency
- Enhancement in daily operations and overall transition management within team
- Master Data Management SAP- Fund Transfer, Cancellation and refund, Pricing Update and LSMW
- Administrator - Document Management System software to store, manage and track electronic documents and electronic images of paper based information captured through document scanner
- Responsible for evaluating and developing the MIS of CRM/CSE KRA’s and conducting monthly reviews and report actionable and problem areas.
TATA Housing Development Corp Limited
Business Planning & Analyst
01.2011 - 01.2014
Job overview
- Gathering Business Insights, Tracking KPIs suggesting business improvement plans to functional head
- Business Reviews: Facilitating business reviews, transforming raw data into meaningful and useful information to enable more effective strategic, tactical and operational insights
- Management Dashboards: Spearheading the development of multidimensional reports along with exception reporting on regular basis to act as critical support
- Responsible for monitoring Competition Pricing, Sales, Market share to identify premium over competition to evaluate CAGR
- Tie up with external agencies - Prop Equity for Supply, Absorption, Pricing dynamics in market.
Anchor Health & Beauty Care
Assistant Manager Sales MIS
01.2010 - 01.2011
Job overview
- Responsible for sales planning of Oral & Personal care with over 50 SKU’s, Monitoring Primary/Secondary achievement for all India level
- Drive the rolling forecast process for 50+SKU across 30 selling locations
- Drive forecast accuracy improvement
- Raising indent to plan production
- Participate & Contribute to monthly S&OP process and refine demand planning
- Tie up with AC Nielsen for MIS for Supply, Absorption, Pricing dynamics for Competition
- Business Intelligence & Data Warehouse.
Bunge India Private Limited
Sr Executive - Supply Planning
01.2008 - 01.2010
Job overview
- Track & monitor dispatches for over 100 distributors on daily basis to ensure smooth functioning of Distributor Buffer Management system
- Responsible for all forecasting and planning material as per seasonality
- Trend Analysis Category, SKUwise
- Sales Plans Distributor wise and field force wise
- Review Sales Report daily, weekly & monthly basis
- Target v/s Achievement, YOY
- Stock analysis of Non Moving products; Plan respective scheme.
BAYER GROUP – LANXESS INDIA PRIVATE LIMITED
Executive - Sales Administration
01.2006 - 01.2008
Job overview
- Preparing Indents, Submitting product wise forecast to regional offices on monthly basis to plan production and ensure on-time delivery of customer’s order
- Inventory Management, Logistics, Payments and C form collections
- Analyze market demand/potential of each customer and plan material accordingly
- Import material to cater local distributors requirement
- Sales MIS & PowerPoint presentation for Business review
- Monitoring monthly cost/expense, marketing cost, GF allocations cost report; follow up for commission receivable from APAC/HQ
- To examine commission earned and expenses incurred to evaluate EBITDA.
CELLO GROUP
Executive -Sales Administration
01.2002 - 01.2006
Job overview
- Responsible for executing Sales Order at committed time, Ensure optimum inventory, process control and system hygiene, Stock transfer with region
- Activities review order cancellation correspondingly issuing credit note
- Co-ordination with factory regarding production, status of finished goods, dispatch schedule
- Publish sales report, Stock analysis marking non-moving stock and planning schemes
- Monitoring monthly cost/expense, marketing cost, GF allocations cost report; follow up for commission receivable from APAC/HQ
- To examine commission earned and expenses incurred to evaluate EBITDA.
Education
Excel RMumbai
Executive Programming in Data Science Using Machine Learning from Data Science
04.2001 - 04.2021
University Overview
WelingkarMumbai
PGDBA-DLP, GENERAL MANAGEMENT –WELINGKAR MUMBAI from General Management
04.2001 - 04.2011
University Overview
University of MumbaiMumbai
BCOM UNIVERSITY OF MUMBAI from Commerce
04.2001 - 04.2002
University Overview
Skills
Sales Planning & Forecasting: Two decades of experience in multiple industries including FMCD, FMCG, and Real Estate
Accomplishments
Accomplishments
- Participated in Customer Relationship Management (CRM) training conducted by Lanxess Hong Kong at Wuxi (Shanghai).
- Winning Team Tata Sports Club Executive Cricket Tournament (Man of the Match)
- Man of the Series Award Tata Sports Club Cricket Tournament 2014
Awards
Awards
- Successful implementation of SAP S4 HANA at Safari Industries
- Successful implementation of SAP BI 7.3 version at TATA Housing
Extracurricular Activities
Extracurricular Activities
Participated in Customer Relationship Management (CRM) training conducted by Lanxess Hong Kong at Wuxi (Shanghai). Winning Team Tata Sports Club Executive Cricket Tournament (Man of the Match) Man of the Series Award Tata Sports Club Cricket Tournament 2014Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Manager Sales Excellence
Safari Industries (India) Limited
05.2016 - Current
Team Lead CRM Operations
Kalpataru Limited
01.2015 - 01.2016
Business Planning & Analyst
TATA Housing Development Corp Limited
01.2011 - 01.2014
Assistant Manager Sales MIS
Anchor Health & Beauty Care
01.2010 - 01.2011
Sr Executive - Supply Planning
Bunge India Private Limited
01.2008 - 01.2010
Executive - Sales Administration
BAYER GROUP – LANXESS INDIA PRIVATE LIMITED
01.2006 - 01.2008
Executive -Sales Administration
CELLO GROUP
01.2002 - 01.2006
Excel R
Executive Programming in Data Science Using Machine Learning from Data Science
04.2001 - 04.2021
Welingkar
PGDBA-DLP, GENERAL MANAGEMENT –WELINGKAR MUMBAI from General Management
04.2001 - 04.2011
University of Mumbai
BCOM UNIVERSITY OF MUMBAI from Commerce
04.2001 - 04.2002
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