Satya Dev
Vijayawada
Summary
Experienced Marketing leader with 17+ years in Branding, Digital Marketing, Strategy development, and Media planning. Proven track record in driving lead generation and promoting brands across diverse industries. Seeking a Director-level position to leverage expertise in digital strategy, team leadership, and innovative marketing solutions.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
SRM University-AP
12.2021 - Current
- Lead a team of 10+ digital marketing professionals in executing comprehensive digital strategies, resulting in a 40% increase in online revenue
- Developed and implemented SEO, SEM, and PPC campaigns that enhanced organic search traffic by 50% and reduced CPA by 25%
- Directed social media marketing efforts, increasing brand engagement by 60% and driving a 70% growth in follower base
- Managed a digital marketing budget exceeding 2cr annually, consistently achieving ROI targets and improving cost efficiency
- Managed end-to-end execution of content marketing strategies, driving a 40% increase in website traffic and engagement
- To take ownership of Lead Generation and Lead Conversion to meet the desired application targets for all courses
- Analyse and report on digital advertising and website metrics to leads and conversions
- Coordinate with external vendors for creative and advertising requirements
- To Work with Digital agency on campaign ideation, creative strategy, targeting and budgeting across SEM and SMM channels
- Managing and optimising campaigns using a combination of bid and budget management, structural, keywords and ad text optimization
- Providing analysis and making recommendations to improve campaign performance
- Collaborate with internal teams to create/update digital assets.
Digital Marketing Manager
K L University
05.2018 - 02.2021
- Oversaw the global marketing efforts at K L University, leading multiple teams in Vijayawada and Hyderabad as Digital Marketing Manager
- Managed team to deliver accurate and timely reports on campaign/CRM and activity performance, informing business decisions
- Planned diverse and impactful digital marketing campaigns encompassing web, SEO/SEM, email, social media, and display advertising
- Implemented effective tactics to enhance lead generation from multiple channels for Admissions
- Used various analytical tools to identify areas of success and improvement
- Managed digital, content, and graphics staff
- Collaborated with marketing team to achieve a cohesive approach and maximize ROI
- Evaluated important metrics impacting website traffic and target audience
- Developed admissions budget and relevant marketing materials such as ads, mailings, web pages, and publications to effectively communicate the school to prospective students
- Gathered and curated content from various sources to engage target audience effectively
- Networked and formed strategic alliances with reputed admission consultants and educational portals throughout India
- Conducted systematic and competitor analysis to identify current online market needs.
Team Lead - SEO & PPC (Digital Marketing)
Angaros India Pvt. Ltd
11.2011 - 12.2018
- Promoted websites through popular search engines, web directories for increasing link popularity and other SEO related activities
- Initiatives for search engine marketing for a range of client and internal campaigns
- Emphasized website optimization and executed comprehensive site analysis with subsequent recommendations
- Created and executed effective Paid Search campaigns while continuously monitoring performance metrics to improve results
- Team Management - Core Activities include: Search Engine Marketing (SEM), Pay Per Click (PPC) advertising, Landing Page Optimization, and Ad Campaign Management
- Liaised and coordinated with SEO and Content teams to manage in-house and client project life cycles
- Developed and delivered comprehensive page-level and site-wide SEO recommendations for Client and in-house websites
- Conducted comprehensive website analysis to set and measure key performance indicators (KPIs)
- Independently prepared SEO and SEM project plans, consistently meeting deadlines.
SEO Specialist
Blueliner Software Services Pvt. Ltd
02.2009 - 11.2011
- Enhanced metadata development processes
- Social Media Optimization for various clients involves maintaining their accounts
- Created comprehensive reports on a weekly and monthly basis
- Increased effectiveness of content development
- Paid Link Building: Directories and Blogs
- Implemented and optimized email marketing campaigns resulting in increased customer engagement and higher click-through rates
- Enhanced video promotion techniques.
SEO Team Leader
SportsKids.com
Hyderabad
12.2006 - 01.2009
- Conducted keyword analysis and strategically selected keywords
- Meta Tag Optimization (Title, Description, Keyword tags)
- Enhanced alt tag quality, optimized H1 tags, and improved anchor text effectiveness
- Positioned and checked keywords for indexing URLs
- Submitted content to Google sitemaps
- Implemented effective strategies for off-page optimization
- Submitted articles to various directories
- Prepared Competitive Analysis Reports
- Generated Ranking Reports utilizing a variety of tools
- Created analytical reports utilizing Google Analytics.
Education
MBA -
Berhampur University
OdishaSkills
- Digital Strategy Development
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Email Marketing
- Content Marketing
- Web Analytics (Google Analytics, Adobe Analytics)
- Budget Management
- Team Leadership and Management
Toolsused
- Google Analytics
- Google Webmaster tools
- Web Position Gold
- Compete
- Keyword Spy
- Raven Tools
- VWO - A/B Testing
- Meritto
- Social Insider
Academiccredential
MBA, from Berhampur University
Personal Information
- Father's Name: Late K.Srinivasa Rao
- Date of Birth: 08/25
- Marital Status: Married
Languages
- English
- Hindi
- Oriya
- Telugu
Certification
Google Ads Certification
HubSpot Content Marketing Certification
Facebook Blueprint Certification
Timeline
Digital Marketing Manager
SRM University-AP
12.2021 - Current
Digital Marketing Manager
K L University
05.2018 - 02.2021
Team Lead - SEO & PPC (Digital Marketing)
Angaros India Pvt. Ltd
11.2011 - 12.2018
SEO Specialist
Blueliner Software Services Pvt. Ltd
02.2009 - 11.2011
SEO Team Leader
SportsKids.com
12.2006 - 01.2009
MBA -
Berhampur University
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