Satya Roy
Toronto
Summary
With over 8 years of experience in Advertising, FMCG and the Technology industry across Sales, Marketing, Strategy and Content roles, I bring an extremely unique perspective to the table which aids in solving tangible business problems by coming up with out of the box solutions. Having a constant yearning to upskill myself and gain a stronger knowledge base, my recent endeavor is to leverage data analytics and business intelligence tools to solve business problems better.
Overview
10
10
years of professional experience
Work History
Partner
Earthbys Design LLP
10.2023 - Current
- Co-founded a sustainable fashion brand to promote Indian handicrafts.
- Built the brand's website end-to-end using Shopify.
- Fostered impactful collaborations with 10+ influencers via barter.
- Implemented Google & Meta Ads to boost sales end-to-end along with setting up Google Analytics and Merchant Centre for the brand.
Content Consultant
Epoch Branding Resources
02.2023 - 04.2024
- Built the content vertical from ground zero.
- Created over 450 pieces of content across social media, blogs and newsletters for 3 key clients.
- Implemented content related SOPs for the in-house team to follow.
- Hired and led a team of 5 people over the course of my contract.
Content Strategy Lead
Pepper Content
05.2023 - 10.2023
- Directed successful website redesigns focused on improving user experience while maintaining brand consistency throughout all elements of the website's design.
- Coordinated closely with sales teams to develop product/service-specific messaging that resonated with prospects throughout their buying journey.
- Led brainstorming sessions to generate fresh ideas for content topics, driving audience engagement and increasing shareability.
- Organized workshops and training sessions to continuously improve the skills of the content team members.
- Helped build a strong base of long term clients for the company through proactive content enhancement efforts.
Content Strategy Lead
Eleve Media
05.2022 - 01.2023
- Created and presented multiple pitch decks to existing and potential clients
- Led a team of 8 members from copywriting, video editing and script writing proficiencies.
- Built award winning campaigns by leveraging the influencer marketing ecosystem.
- Leveraged data and corresponding insights to create impactful stories that resonate with the target brand's audience.
Senior Account Manager
Eleve Media
05.2021 - 04.2022
- Developed long-lasting client relationships by providing exceptional customer service and support.
- Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
- Brought 13 new accounts on board and retained 6 out of the 8 accounts assigned.
- Executed 7 campaigns directly with the assistance of the operations team.
Script Writer
Pocket Aces
03.2021 - 05.2021
- Delivered high-quality work under tight deadlines by optimizing time management skills.
- Streamlined the script editing process to ensure timely delivery of final drafts.
- Pitched original concepts to clients and executives.
- Incorporated client feedback effectively, revising scripts as necessary while maintaining artistic integrity.
Content Writer
Leverage Edu
01.2021 - 03.2021
- Completed thorough research into assigned topics.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Ensured accuracy and consistency in all written materials through diligent proofreading and editing.
Content & Partnerships Lead
TEDxGateway
09.2020 - 12.2020
- Brought 3 new clients on board during the short stint.
- Created an influencer marketing pro bono collaboration for a marquee event with 14 influencers with a collective following of over 30 Million followers on Instagram.
- Conducted in depth meetings with potential speakers and also oversaw rehearsals with the finalized speakers.
- Leveraged data insights to curate specific topics and talking pointers to chisel the content.
Manager - Brand Solutions
Qyuki Digital Media
07.2018 - 08.2020
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Spearheaded project management and product launches for key players in India.
- Led creative strategies for high-profile intellectual properties, driving engagement.
- Coordinated with Marketing, Data Analytics, Operations, Creative and Finance teams to ensure seamless execution of in-house Intellectual Properties (IPs).
- Founding member of the IPs conceptualization team, instrumental in building and launching 3 branded IPs with Diageo, Suzuki and PepsiCo.
Executive
Viacom18 Media Private
07.2016 - 07.2018
- Dual responsibilities of business development and marketing.
- Licensed 5 core in-house brands such as MTV, VH1, Comedy Central, Colors and Roadies to over 38 clients across 14 different product categories.
- Coordinated between the marketing, compliances and creative teams of each of the in-house brands to offer a tailored marketing offer for the clients.
Intern
Hindustan Unilever
05.2014 - 03.2016
- Helped create and curate India's first transgender band.
- Identified and signed all 6 members of the band on a 6 month solo travel across India.
- Coordinated with 3 different agencies to bring the project to life.
- The team won a Cannes Lion Glass Grand Prix Award in 2016, highlighted further by the band's performance in front of a global audience at the festival that year.
Education
MBA - Business Analytics Management
D.Y.Patil Vidyapeeth
Remote(Weekends)08.2026
Certification - Data Science & Machine Learning
NIIT
Remote08.2024
Bachelor of Arts - Bachelors of Mass Media
University of Mumbai
Mumbai, India06.2016
Skills
Customer Relationship Building
Sales
Team Development
Social Media
Crisis Management
Marketing
Data Analysis
Creative Writing
Cross Functional Collaboration
Influencer Marketing Leadership
Performance Analysis
Knowledgeable in SQL, Tableau, Python and Excel
Websites
Timeline
Partner
Earthbys Design LLP
10.2023 - Current
Content Strategy Lead
Pepper Content
05.2023 - 10.2023
Content Consultant
Epoch Branding Resources
02.2023 - 04.2024
Content Strategy Lead
Eleve Media
05.2022 - 01.2023
Senior Account Manager
Eleve Media
05.2021 - 04.2022
Script Writer
Pocket Aces
03.2021 - 05.2021
Content Writer
Leverage Edu
01.2021 - 03.2021
Content & Partnerships Lead
TEDxGateway
09.2020 - 12.2020
Manager - Brand Solutions
Qyuki Digital Media
07.2018 - 08.2020
Executive
Viacom18 Media Private
07.2016 - 07.2018
Intern
Hindustan Unilever
05.2014 - 03.2016
MBA - Business Analytics Management
D.Y.Patil Vidyapeeth
Certification - Data Science & Machine Learning
NIIT
Bachelor of Arts - Bachelors of Mass Media
University of Mumbai
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