SATYA ROY
Vadodara
Summary
Dynamic sales leader with a proven track record at Swims Technologies, driving ₹40 Cr+ in annual revenue. Expert in strategic selling and key account management, I achieved an 18% revenue growth through data-driven strategies. Skilled in cross-functional team leadership, I excel in optimizing processes to enhance market competitiveness.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Regional Sales Head - Western
Swims Technologies - BDK Valves
Vadodara
11.2024 - Current
- Managing ₹40 Cr+ annual sales revenue for western part in the industrial valve sector
- Driving 60% of direct business through key account engagement and strategic sales initiatives
- Expanded market presence by securing major EPC and OEM contracts
- Strategized pricing policy and travel policy based on the market trendline
- Implemented data-driven sales strategies, growing revenue by 18% YoY
- Optimized distributor performance with product enrichment, leading to a 22% increase in order volume
- Implemented a structured sales approach by collaborating with cross-functional teams, including Inside Sales, Quality, Production, Finance, CRM, Planning, and Stores
- This initiative ensures an effective tracking system for seamless reference, enhancing customer support and service efficiency
- Top clients: Adani Group, Siemens, GE, Gas Distribution Suppliers, Tata Power etc
National Key Accounts Manager
Dover Corporation - Wilden Pumps
Vadodara
11.2023 - 11.2024
- Managed National Sales operations for Wilden Air Operated Distribution pumps, achieving 08% revenue growth in 12 months
- Developed high-value client relationships in F&B, Paints, Pharma, Chemicals, and Oil & Gas, Solar, Semiconductors sectors
- Optimized pricing structures and SPR approvals, enhancing market competitiveness
- Led strategic distributor in specific locations onboarding, increasing coverage across industrial hubs like Mumbai, Chandigarh/ Mohali etc
- Provided strong support to distributor networks for EPC projects, working collaboratively with the team to successfully close deals
- Top clients: Aditya Birla, Asian Paints, Kohler, Parle, Nestle, Berger, Exide etc
Senior Regional Sales Manager
IDEX Corporation
Vadodara
07.2019 - 11.2023
- Expanded regional market share by 12% in Gujarat through targeted sales strategies and market penetration initiatives participating through ARIBA portal
- Managed high-value key accounts, driving an annual sales revenue of over ₹22 Cr with a dedicated team
- Established strong customer relationships by delivering tailored technical proposals for engineered solutions in industrial PFA-lined pumps and valves
- Led high-value projects across key industrial hubs in Gujarat, including Dahej, Ankleshwar, Kutch, Ahmedabad, Saurashtra, and Vapi
- Implemented strategic business methodologies, including Lean Management, the 80/20 principle, Quad SWOT Analysis, DM, MBR, AOP, GDP, and STRAP, yielding significant results
- Recognized with a cash award and certification for exceptional revenue growth in the region
- Top clients: DCM, GACL, Grasim Industries, Lanxess, Aarti, SRF, Reliance, Tata Chemicals, Jubilant, Sajjan, Neogen, EPC Consultants- TKIS, Zeppelin, L&T, TCE, and more
Aftermarket Sales Manager
KSB Pumps
Vadodara
02.2018 - 06.2019
- Achieved 9% revenue growth in the aftermarket segment by driving sales of spares, MRO pumps, service spares, retrofits, refurbishments, and reverse-engineered components
- Developed strong key account relationships, securing major retrofit projects with industry leaders like ONGC and NTPC
- Led technical sales presentations and high-value negotiations with top-tier clients, ensuring customized solutions for their operational needs
- Enhanced revenue streams by promoting both OEM spares and replacement solutions for competitor spares, maximizing market penetration
- Top Clients: IOCL, RIL, ONGC, Adani, L&T-Hazira, CGPL, NPCIL, Grasim, Solaris, Archean chemical and more
Joint Manager
Flowserve Sanmar
Vadodara
01.2011 - 02.2018
- Managed one of the largest PAN India MRO accounts, IOCL - Gujarat Refinery, ensuring seamless service and business growth
- Secured multiple auctions wins through the GeM portal and successfully implemented an Annual Rate Contract with key clients for long-term business sustainability
- Conducted in-depth process value mapping for industries like IOCL, CGPL, and Adani Power to understand core requirements and competitive positioning
- Performed a comprehensive competitive analysis on Eagle Burgmann and John Crane from 2014 to 2017, identifying market opportunities and strategic advantages
- Achieved a 12% YoY growth in regional sales within two years (2014-15 to 2015-16) through targeted sales strategies and customer-centric solutions
- Recognized for excellence in customer engagement and strategic sales execution, contributing to increased market share and brand positioning
- Top Clients: IOCL, RIL, Adani Power, GAIL, CGPL, Ineos, GFL, Nirma, and more
International Business Development Manager
INOX CVA
Vadodara
09.2007 - 12.2010
- Managed export business for cryogenic pressure vessels across MEA, Africa, SEA, and SAARC regions, driving international sales expansion
- Developed new business opportunities by collaborating with gas owners and EPC companies, strengthening market presence for cryogenic liquids (LIN, LOX, LAR, LCO₂)
- Cross-border negotiations and market entry strategies, conducting global gas market studies to drive business development initiatives
- Recognized by SSG-Singapore for outstanding support and timely project execution, ensuring seamless delivery
- Gained expertise in the industrial gas sector, implementing strategic growth initiatives for Cryogenic Filling Stations (CFS)
- Collaborated with Air Products' global team (France) to assist in devising a Global Rate Contract, streamlining international supply agreements
- Top Clients- BOC Linde, Air products, Air Liquide, Messer, Taiyo Nippon, Inox AP, Gulf Cryo, CryoGas, Afrox etc
Marketing Executive
Intricast Limited
Rajkot
05.2004 - 09.2007
- Developed and expanded international sales channels for investment castings, enhancing global market reach
- Strengthened client relationships, securing repeat business and long-term partnerships
- Implemented market penetration strategies for emerging economies, driving business growth
- Gained expertise in engineering calculations for castings, applying them effectively for pricing and quotations
- Learned and applied strategic marketing approaches for global clients, including Habonim, Goodwin, Velan, and Crane
- Managed diverse industry clients across pumps & valves, automotive, oil & gas, dairy, and general engineering sectors
- Key Clients: Goodwin, Habonim, Mahindra, Tata Motors, KSB, Amul, IMI Plc, Shell, ExxonMobil, and more
Education
MBA - Marketing & Export Management
Indian School of Business Management
Mumbai12-2007
B.E. - Mechanical Engineering
North Maharashtra University
Jalgaon04-2004
Skills
- Sales Management
- Industrial B2B Sales & Business Development
- Competition Analysis
- Aftermarket Sales
- Key Account Management
- EPC & Project Sales
- Distributor & Channel Partner Management
- Solution & Strategic Selling
- Pricing Strategy & Negotiation
- CRM-SAP, Salesforce, ERP & MS Office Suite
- Market Research & Competitor Analysis
- Process Optimization & Revenue Growth
- Contract & Tender Management
- Time Management
- Process Value Mapping
- Cross-Functional Team Leadership
Certification
- Lean Management & NPS at IDEX Corporation
- International Marketing Certification | Ahmedabad Management Association
- AI Integration Certification | Be10X
Accomplishments
- Best Employer Award (2013-14) | Flowserve Sanmar Limited
- Increased Regional Sales by 25% | IDEX Corporation
- Reduced Sales Cycle Time by 30% through Process Optimization
Core Skill Competencies
- Industrial B2B Sales & Business Development
- Aftermarket Sales
- Key Account Management
- EPC & Project Sales
- Distributor & Channel Partner Management
- Technical Sales & Solution Selling
- Pricing Strategy & Negotiation
- CRM, SAP, Salesforce & ERP
- Market Research & Competitor Analysis
- Process Optimization & Revenue Growth
- Contract & Tender Management
- Cross-Functional Team Leadership
Affiliations
- Mentorship: Guide young professionals in sales and business development.
- Sports & Fitness: Regularly engage in fitness activities to maintain a balanced lifestyle.
- Travel & Cultural Exploration: Passionate about exploring different regions, understanding market trends, and networking globally.
Languages
Bengali
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Gujarati
Upper Intermediate (B2)
B2
References
References available upon request.
Timeline
Regional Sales Head - Western
Swims Technologies - BDK Valves
11.2024 - Current
National Key Accounts Manager
Dover Corporation - Wilden Pumps
11.2023 - 11.2024
Senior Regional Sales Manager
IDEX Corporation
07.2019 - 11.2023
Aftermarket Sales Manager
KSB Pumps
02.2018 - 06.2019
Joint Manager
Flowserve Sanmar
01.2011 - 02.2018
International Business Development Manager
INOX CVA
09.2007 - 12.2010
Marketing Executive
Intricast Limited
05.2004 - 09.2007
MBA - Marketing & Export Management
Indian School of Business Management
B.E. - Mechanical Engineering
North Maharashtra University
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