Satyajeet Dash
Area Sales Manager
Bhubaneswar,Odisha
Summary
Versatile professional with a strong analytical background and intuitive business acumen, consistently delivering impactful results across diverse environments. Proven ability to adapt to fast-paced changes while effectively influencing stakeholders through thoughtful and strategic communication. Recognized for fostering collaboration and driving initiatives that enhance organizational performance.
Overview
1
1
years of professional experience
4
4
Certification
Work History
Management Trainee - Retail Sales
Berger Paints India Ltd.
Bhubaneswar
12.2024 - Current
- Assisted in managing sales operations of an ₹85 Cr depot, supervising a team of 8 Territory Sales Incharges (TSIs) across demand planning, sales strategy, trade promotions, inventory control, billing, and collections.
- Expanded dealer network by onboarding 18 new dealer accounts across 8 territories within 6 months, strengthening channel presence and revenue base.
- Executed competitor mapping and captured market share by onboarding 100+ contractors into new and underperforming dealer categories.
- Drove 9% QoQ volume growth in Stallion (₹30–50 L) and Super-Stallion (₹50–90 L) dealer segments in Q1 2025.
- Introduced new revenue streams by launching under-penetrated products like construction chemicals and wood coatings in new markets, thereby diversifying the product portfolio.
- Collaborated with marketing teams to execute promotional campaigns, boosting dealer activation and product adoption.
- Conducted sales training sessions for field teams on product knowledge and application techniques to improve channel productivity.
- Generated MIS and sales performance reports for senior management, enabling data-driven decision making and strategy optimization.
Management Trainee - Retail Brand Stores
Berger Paints India Ltd.
Bhubaneswar
05.2024 - 11.2024
- Managed secondary sales of 6 company-owned retail stores, leading a 7-member team and driving sales planning, incentives, and trade promotions.
- Achieved 36% sales growth within 6 months, strengthening market presence and brand visibility.
- Onboarded 12 contractors (₹10 L each) and 2 architects (₹35 L each) as new revenue contributors.
- Secured 4 high-profile clients through direct initiative, generating incremental business outside existing networks.
- Conducted regular project site visits to ensure application quality, brand compliance, and customer satisfaction.
Marketing Research Intern
Tata Consultancy Services
Bengaluru
04.2023 - 05.2023
- Researched ongoing trends, best practices, and challenges in loyalty management within the BFSI sector
- Analyzed loyalty program performance of the top 10 BFSI firms using Attribute scoring and factor analysis
- Conducted SME interviews and surveys to gather insights on CSAT and financial aspects of loyalty programs
- Reviewed key factors for building a successful loyalty ecosystem in the BFSI industry
Education
MBA - Business Management
Xavier Institute of Management
Bhubaneswar01-2024
B. Sc - Geology (Honours)
Ravenshaw University
Cuttack01-2021
XII - CBSE
DAV Public School
Bhubaneswar01-2018
X - ICSE
Blessed Sacrament High School
Puri01-2016
Skills
Channel Sales Management
Business Development
MIS Reporting and Data Analytics
Marketing Research
Loyalty Marketing and Research
CRM
Team Leadership and Training
ATL/BTL strategy
Digital Marketing
MS Excel, Power BI, and Tableau
AI Automation Tools - n8n, Relevance, Makecom, Notion, MS Copilot, Perplexity Pro
Live Projects and Internships
- Finlatics: Managed a BSE 500 portfolio, achieving a 16.22% return through strategic stock selection, conducted market research, applying fundamental and technical analysis for investment insights, performed financial modeling and valuation to optimize portfolio performance, 2022
- Phoenix Global: Worked on brand management model project for a new product in Godrej Home Care Category, Developed a brand-new product for Godrej with a GTM strategy and a marketing campaign, 2022
- Wordsgenix Publication: Worked as a Digital Marketing Intern to boost brand visibility via targeted SEO, Achieved weekly target sale of books authored by budding writers, Formulated and executed targeted marketing campaigns to increase website traffic by 30%, 2022
Certification
- XIMB - Certified in Business Intelligence for Consumer Insights
- XIMB - Certified in Emerging Technology in Marketing: Mar-tech Stack, CDL & Automation
- Phoenix Global - Certified Brand Manager
- Havish Mehta Consulting - Certified in Business Analytics and Intelligence including Excel, Power BI and Tableau
- KPMG - Completed Lean Six Sigma Green Belt Certification
- Google - Certified in Fundamentals of Digital Marketing
Interests
- Philosophy
- Psychology
- Football
- Swimming
- Chess
Timeline
Management Trainee - Retail Sales
Berger Paints India Ltd.
12.2024 - Current
Management Trainee - Retail Brand Stores
Berger Paints India Ltd.
05.2024 - 11.2024
Marketing Research Intern
Tata Consultancy Services
04.2023 - 05.2023
MBA - Business Management
Xavier Institute of Management
B. Sc - Geology (Honours)
Ravenshaw University
XII - CBSE
DAV Public School
X - ICSE
Blessed Sacrament High School
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