Satyajit Kalita
Guwahati
Summary
Dynamic sales professional with extensive experience in sales and marketing. Recognized for driving brand visibility and managing distributor relationships, ensuring strategic alignment with market trends and business development goals.
Overview
20
20
years of professional experience
Work History
Senior Sales Executive(General Trade)
Nestle India Ltd
Kolkata
11.2020 - Current
- Accountable for: Nestle distributors in the assigned territory
- Setting volume & distribution objectives
- Achievement of 100% of OPL Target
- Development & control of secondary sales force
- Ensuring effective usage of POS & POPe
- Monitoring of NCVP & hygiene corner outlets
- Handling consumer complaints & managing very effectively
- Brand volumes, turnover, bad goods, LTP grading tools – availability, visibility, finance, warehouse, people, automation, transportation, office, ROI which determine the health of the distributor
- Coordinating with the Nutrition Officer/ Key-Accounts Officer/Food Service Officer in helping out their tasks execution in the territory are other key responsibilities
- Maintaining strong relationship with MT customers & thereby achieving month on month objectives
Senior Key Account Executive (Modern Trade)
Nestle India Ltd
Kolkata
11.2018 - 10.2020
Senior Sales Officer (General Trade)
Nestle India Ltd
Kolkata
04.2010 - 10.2018
Sales Officer (General Trade)
Nestle India Ltd
Kolkata
02.2007 - 02.2010
Customer Executive
Pepsi Co.
Guwahati
01.2006 - 01.2007
- Distributor Handling.
- Monitoring daily vehicle loading/delivery/working with distributor DSR.
- Looking after market visi purity.
- Ensuring penetration of entire product portfolio in cooler outlets.
Education
MBA - Marketing & HR
North Eastern Regional Institute of Management
Guwahati, Assam12.2005
B.Sc. - Environmental Science
Lalit Chandra Bharali College
Guwahati, Assam12.2002
12th - Science Stream
Swadeshi Academy
Guwahati, Assam12.1998
10th -
Tikrikilla Govt. Aided High School
Tikrikilla, Meghalaya12.1995
Skills
- Sales & Marketing
- Marketing Strategies
- Competitor Analysis
- Market Trends
- Market Segmentation
- Business Development
- Brand Management
- Sales Promotion
- Brand Visibility
- Management Reporting
- Product Management
- Product Life Cycle
- Product Rollouts
- Market Research
- Marketing Functions
- Product Planning
- Roadmaps
- Pre-analysis Data
- Post Analysis
- ATL
- BTL
- Product Launch
- Store Launch
- Campaign Management
Personal Information
- Date of Birth: 09/05/79
- Marital Status: Married
Languages
- English
- Hindi
- Assamese
- Bengali
Training
Yamaha Motors, Guwahati, Assam, India, 06/01/05 - 07/31/05, A study on Acceptance of Yamaha Motor Bikes in Public & Private Sector Undertakings
Place
North Lakhimpur, Assam, India
Core Competencies
Developing marketing strategies, Evaluating marketing budgets, Conducting competitor analysis, Executing sales promotion schemes, Monitoring new product launch results, Overseeing product life cycle, Managing marketing functions, Managing store launches, Executing campaigns
Timeline
Senior Sales Executive(General Trade)
Nestle India Ltd
11.2020 - Current
Senior Key Account Executive (Modern Trade)
Nestle India Ltd
11.2018 - 10.2020
Senior Sales Officer (General Trade)
Nestle India Ltd
04.2010 - 10.2018
Sales Officer (General Trade)
Nestle India Ltd
02.2007 - 02.2010
Customer Executive
Pepsi Co.
01.2006 - 01.2007
MBA - Marketing & HR
North Eastern Regional Institute of Management
B.Sc. - Environmental Science
Lalit Chandra Bharali College
12th - Science Stream
Swadeshi Academy
10th -
Tikrikilla Govt. Aided High School