Satyajit Mohapatra
Technical Lead in Salesforce marketing cloud
Bhubaneswar
Summary
10+ years of total experience in the IT field and around 4 years of experience in Salesforce Marketing Cloud.
- Worked in salesforce marketing cloud to support global clients in marketing automation with in E-mail/Digital marketing domain, specializing in Email Testing, PSD to HTML conversion, HTML and CSS coding for cross-platform compatibility and mobile responsive design and gather detailed SFMC business requirements in collaboration with internal stakeholders and cross functional teams into best salesforce marketing cloud technical design.
- Experience with Marketing Cloud: Email Studio, Web studio, Automation Studio & Journey Builder. Responsible for RFPs, APIs, All external app Integration with SFMC, Salesforce CRM Integration with SFMC Automated complex email setup using AmpScript and executing quality checks (QA) to maintain accuracy and efficiency In Litmus & Email On Acid.
- Worked mostly in Agile Environments and has experience with Jira. Setup, maintain and optimize Email marketing campaign utilizing ExactTarget/Salesforce Marketing Cloud platform, ConstantContact, MailChimp. Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.
- Having good experience in Email Marketing Operation, End to End Campaign Management System, Reporting, tracking, and analysis, Client servicing. Clarifies purpose and helps the team to identify goals. Maintain daily work activities and try to utilize the resources 100%.
Overview
12
12
years of professional experience
1
1
year of post-secondary education
4
4
Certifications
Work History
Senior Associate/Technical Lead
Cognizant
3 2021 - Current
- Currently working as a Senior Associate/Technical Lead in Cognizant, managing a team and executing campaigns for Johnson & Johnson in the healthcare industry and Medical devices
- Responsible for transforming requirements into technical design, improving marketing automation process, optimizing personalization, and implementing SMS and PUSH channel messages.
Assistant Manager
Genpact
05.2015 - 02.2021
- Worked as an Assistant Manager in Genpact, managing a team and building a dynamic email program for clients such as Omnicorp NGOs, One&All, Food bank, USA Salvation Army, Rescue Mission, and Animal Care
- Responsible for creating email campaigns in ConstantContact, MailChimp, conducting A/B testing, handling client calls.
- Deliver continuing support in the areas of Salesforce Marketing Cloud configuration, administration, reporting, data migration, solution design and project coordination.
- Optimization of Journey by making best use of the all the activity in the Journey Builder such as Exclusion Script and Update Data activity to make the flow much more effective.
Web Developer (CMS)
Theorem India Pvt. Ltd.
07.2012 - 12.2014
- Worked as a Web Developer (CMS) in Theorem India Pvt Ltd.
- Handling projects for clients such as YesMail, Exact Target, EPSILON, Intel, HP, L'Oreal Coca-Cola, Warner Bros., and Sony
- Collaborating with onshore/offshore project members and business owners to design, develop, peer review, unit test, and UAT to provide post-production assistance.
Education
Executive Post graduation diploma management (EPGDM) -
01.2018 - 04.2019
Percentage: 63.4%
B.Tech - undefined
Percentage: 7.52 CGPA
+2 Science - undefined
Percentage: 62.5%
10th - undefined
Percentage: 82%
Skills
Team Leadership
Email MarketingSalesforce Marketing CloudJourney BuilderAutomation StudioAPI IntegrationAudience BuilderAmpscriptHTMLSQLServer Side JavascriptContact BuilderEmail StudioSMS / PUSHInteraction Studio (Exploring)Content Builder
SKILL SET SUMMARY
- SFMC - Email Studio, Journey Builder, Contact Builder, Automation Studio, Content Builder, Web studio, Analytics Builder, MC connect, Intelligence report
- Rendering Checks - Dreamviewer, Return path, Emailonacid, Litmus, Everest
- Process - Scrum and Agile
- Language - SQL, Ampscripting, HTML and CSS
- Tools - Adobe dream weaver, Confluence, Bitly Tool, Confluence Page, Notepad++
Certification
Salesforce Marketing cloud Email Specialist
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Odia
Bilingual or Proficient (C2)
Work Preference
Work Type
Full TimePart TimeContract WorkLocation Preference
HybridRemoteOn-SiteImportant To Me
Work-life balanceFlexible work hoursHealthcare benefitsCareer advancementTimeline
Salesforce AI Associate
09-2024
Salesforce Data cloud Consultant
08-2024
Salesforce Marketing cloud Admin
06-2023
Salesforce Marketing cloud Email Specialist
04-2021
Alliance school of Business - Executive Post graduation diploma management (EPGDM),
01.2018 - 04.2019
Assistant Manager - Genpact
05.2015 - 02.2021
Web Developer (CMS) - Theorem India Pvt. Ltd.
07.2012 - 12.2014
Senior Associate/Technical Lead - Cognizant
3 2021 - Current
Biju Pattanaik University of Technology - B.Tech,
CHSE Board - +2 Science,
HSC Board - 10th,