Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance.
Hi, I’m
SATYAKI BASU
Kolkata
Summary
Overview
15
years of professional experience
Work History
Coromandel International LimitedKolkata
Zonal Manager
10.2022 - Current
Job overview
- Promoted and started working as Zonal Manager for KOLKATA -2 Zone ( Central Bengal, North Bengal and Assam ) from October 2022
- Looking after Sales / Forecasting / Collections / Inventory Management and Marketing Responsibilities as well.
- Management on Debtors ageing / Sales targets / 7 Seven MO Territories daily basis
- Starting mid of Fiscal year 2022-23 achieved 80% of the Total sales budgets and 97% achievements on SPL & New products against the budgeted numbers of 2022-23
- Managing the Zone as well as reporting for entire East Division daily basis coordinating with All India Sales Head
- Relocation of essential HQ changes ( AMM & MO ) completed for better business aspects in 2023 & later
- Enhanced sales volume through skilled support to both new and inactive customers.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Determined price schedules and discount rates.
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Coached, developed and motivated team to achieve revenue goals.
Coromandel International LtdKolkata
Marketing Manager
08.2017 - 09.2022
Job overview
- Worked with Product management team and Marketing Head ( PAN India ) to oversee and monitor marketing strategy. for WB and Implemented the same among WB Team.
- Formulated and launched marketing and promotional campaigns to maximize demand generation
- Tracked, analyzed and reported on marketing program results.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Translated market knowledge and strategy into thought-provoking stories and tools business teams in the zone
- Planned advertising campaigns for online, print and other mediums.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Represented company at local and trade association meetings to promote products.
- Supervised creation of marketing materials and collateral.
- Collected and analyzed market research data for use in Business plans & growth
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Coordinated marketing events for showcasing product and service offerings.
- Negotiated with vendors to obtain most cost-effective pricing for POPs & Marketing tools
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Conducted research to determine ideal markets for products and services.
- Interviewed and hired talented individuals to add value to marketing team.
- Work as Divisional Reports coordinator - Reports ( Month on month )
- Within five years of time ( 2017 ) developed SPL-New and Captive generics in WB market and TO has grown from Rs. 5 Cr ( 2017 ) to Rs. 27 Cr ( 2022-23 )
- Worked as Compliance Manager of EAST during the tenure and continuing
FMC India PvtLtd
Area Sales Manager
04.2012 - 07.2017
Job overview
- Joined as Sr. Territory Manager at FMC in 2012 and based out at Burdwan Territory.
- Very first year from scratch to Rs. 2.55 Cr TO has been made at Burdwan by Developing channels, Product development, Marketing activities and Promotion
- In 2013, extended responsibilities given and looking after Burdwan, Hooghly, Bankura and Purulia till 2014 and generated a TO of Rs. 5.31 Cr in two years time.
- Promoted as ASM in 2014.
- Amalgamation with Cheminova took place in 2015 and worked with Cheminova Team and build a TO of Rs. 15 Cr in Burdwan Territory only.
- Promoted as Sales Manager - PHB division and looking after Part of South Bengal, Central Bengal as Part of North Bengal for Plant Health Business
- in June 2016, shifted to FMC core Business again and looking after Murshidabad, Nadia and Birbhum as Sales Manager and made a TO of 4.65 Cr from LYA 2.37 Cr Business
Rallis India Limited - A Tata Enterprise Malda And Hooghly
Sales Officer
06.2008 - 03.2012
Job overview
- After completion of B.Sc ( Horticulture ) in 2008 joined Rallis India Ltd - A Tata Enterprise as Technical officer based out at Barasat.
- Worked on new chemistry Flubendiamide and other products and majorly assigned with Market Developement activities for 8 months.
- Promoted as Sales Officer in 2009 February and worked at Malda, North and South Dinajpur ares for two and half years.
- From Rs. 0.73 Cr of Malda Territory in 2008-09 TO, after taking charge, made this territory Rs. 3.73 Cr in two years of time. That too with avarage 19 days LOC ( 10 days & 30 days credit policy of Rallis )
- Established Rallis products range in Malda territory with marketing & demand generation field activities
- In 2011-12 to Hooghly as Senior Sales officer and given growth from Rs. 2.11 Cr to Rs. 4.15 Cr ( In FY 2011-12 )
- Promoted Ergon, Applaud, Takumi, Contaf plus, Asataf like mega brand in the market of Hooghly.
Education
Bidhan Chandra Krishi Viswavidyalaya
B. Sc from Horticulture
01.2008
University Overview
B.C.K.V
B.Sc (Hons from Horticulture
01.2008
University Overview
GPA: 70.9
W.B.C.H.S.E
10+2
01.2004
University Overview
GPA: 75.4
W.B.B.S.E
Madhyamik(10th)
01.2002
University Overview
GPA: 82.37
Skills
- Strategic Planning
- Operations Management
- Territory Management
- Data Analytics
- Sales Tracking
- Inventory Management
- Marketing Strategy Development
- Price Structuring
- Sales Reporting
- Sales Plan Implementation
- Sales Targeting
- Sales Process
- Competitor Analysis
- Relationship Building
- Staff Training and Development
- Presentations and Public Speaking
- Market Intelligence
Accomplishments
Accomplishments
- Arjun Training (Sales & Marketing ) at Rallis India Ltd in 2009
- TBEM Training (Tata Business Excellence Model) at Rallis India Ltd in 2010
- Mega Brand workshop at Rallis India Ltd in 2011
- Circuit Program in 2018 at Coromandel International Limited
- Complaint Management Training Program at Coromandel International Limited in 2019
- Team Management Training program in 2020 at Coromandel Intl. Ltd
- Sales Exellence Program in 2021 at Coromandel Intl. Ltd
- Hi-PO ongoing Project wef, June'23 under CPC - Executive Director's project PAN India basis at Coromandel International Limited
Languages & IT Skills
Languages & IT Skills
- Language known - English, Bengali (Read, Write and speak), Hindi (Speak)
- Advance excel and MS Office knowledge and Certification on basic IT course
Timeline
Zonal Manager
Coromandel International Limited
10.2022 - Current
Marketing Manager
Coromandel International Ltd
08.2017 - 09.2022
Area Sales Manager
FMC India PvtLtd
04.2012 - 07.2017
Sales Officer
Rallis India Limited - A Tata Enterprise
06.2008 - 03.2012
Bidhan Chandra Krishi Viswavidyalaya
B. Sc from Horticulture
B.C.K.V
B.Sc (Hons from Horticulture
W.B.C.H.S.E
10+2
W.B.B.S.E
Madhyamik(10th)
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