Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
Generic
Satyam Raj

Satyam Raj

Bengaluru

Summary

As an analytics professional employed with one of the world’s largest providers of data driven analytics solutions, have varied experience that drive business goals majorly for Fortune 500 companies in CPG and Retail. Currently, I lead a team which helps achieve optimum growth potential for a startup that seeks to transform its decision-making approach by building data and analytical capabilities. A quick learner, looking for opportunities to drive businesses by utilizing analytical, statistical and problem-solving capabilities in the field of decision sciences and roles beyond.

Overview

7
7
years of professional experience

Work History

Lead Business Analyst

Unacademy
04.2022 - Current
  • Led cross-functional teams to successfully execute complex projects within scope, budget, and timeline constraints
  • Automation of WBR/MBR/QBR to efficiently provide insights with less manpower
  • Devising strategies for Performance, Influencer, Email Marketing, and Search Engine Optimization
  • Analysing user behaviour to create user cohorts and deploy personalized communication for each cohort
  • Implementing GA4 and conducting organization wide knowledge sessions on Google Analytics, Amplitude, and Tableau for enhanced operational relevance
  • Developed SEO content strategy and effectively managing $8 Mn Paid Search Campaigns to grow businesses online
  • Developed dashboards to convey marketing data insights and increased stakeholder engagement by 25%.

Senior Business Analyst

Unacademy
07.2020 - 03.2022
  • Worked in building Marketing Analytics from scratch, which entailed onboarding Marketing tools, developing ETL processes for data gathering, and creating dashboards for effective communication of insights
  • Crafted strategies for designing Acquisition/Retargeting Campaigns, utilizing rigorous AB testing to validate incremental acquisition
  • Optimized user experience, enhancing ROI metrics
  • Engineered algorithms for detection and prevention of fraud, leading to savings exceeding $100K in marketing expenditures
  • Identified opportunities for improvement via analysis of 20+ KPIs related to user acquisition and retention by partnering with cross functional teams
  • Analyzed data from web analytics, CRM and other sources
  • Identified 30+ opportunities for growth in digital marketing space
  • Used SEO techniques to improve website ranking, leading to 45% increase in organic traffic.

Decision Scientist

Mu Sigma
06.2017 - 07.2020
  • Key player in e-commerce team at the world's largest footwear & apparel retailer, specializing in developing and implementing highly effective audience targeting strategies for campaigns
  • Analyzed member engagement and retention to develop deep understanding of consumers, driving decisions for improved engagement
  • Created customer segments for festive seasons, predicted participation and purchase patterns for major events, and evaluated past seasonal performance for actionable insights, driving enhanced business strategies next year
  • Led team of 4 analysts collaborating with Global Operations at leading medical device manufacturer
  • Conducted data-driven analyses for precise cost optimizations.

Education

Bachelor of Technology - Metallurgical Engineering

National Institute of Technology
Raipur
05.2017

Skills

  • SQL
  • Python
  • Tableau
  • Excel
  • Google Analytics
  • Project Management
  • Business Insights
  • Data Visualization
  • Stakeholder Management
  • Data Analysis
  • Data Engineering
  • Statistical Analysis

Websites

Accomplishments

  • Two promotions in a span of two years in Unacademy, 07/2020 - Present
  • Setting up Analytics Team for a Startup, 07/2020 - Present, Hands-on experience in establishing Marketing Analytics dashboards from the ground up, including the implementation of a robust ETL pipeline. Successfully scaled the team from a solitary member to a cohesive unit of six
  • Google Analytics Individual Certification, 05/2021, Developed the best optimization model to meet the demands of hotel chain for beer
  • Python Certification from Coursera, 01/2020
  • Spot Award, 07/2019, Was recognized "For displaying great sense of ownership and dedication"
  • Spot Award, 03/2018, For being a consistent performer and shouldering responsibilities with immense maturity

Timeline

Lead Business Analyst

Unacademy
04.2022 - Current

Senior Business Analyst

Unacademy
07.2020 - 03.2022

Decision Scientist

Mu Sigma
06.2017 - 07.2020

Bachelor of Technology - Metallurgical Engineering

National Institute of Technology

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Satyam Raj