Satyam Singh
Bangalore
Summary
Data-driven performance marketer with 5+ years of experience across Reddit Ads, Google Ads, Meta Ads, LinkedIn Ads, GA4, and GTM. Skilled in campaign strategy, optimisation, analytics, attribution, CRO, and full-funnel digital execution. Strong foundation in programmatic advertising, SEO, and behavioural analysis using Clarity & Hotjar.
Overview
6
6
years of professional experience
5
5
Certification
Work History
Senior Consultant - Performance Marketing (Reddit Ads Support)
MarketStar
02.2023 - Current
- Managed Reddit Ads campaign optimisation for global advertisers across tech, gaming, D2C & e-commerce.
- Improved CTR by 15-30% and reduced CPM by 10-20% using data-driven audience & creative strategies.
- Developed audience playbooks and creative best-practice frameworks for 50+ advertisers.
- Performed pixel validation, attribution troubleshooting and conversion tracking using GTM.
- Built structured A/B testing frameworks enabling advertisers to scale budgets from $500/day to $2,000/day.
- Delivered insights and optimisation strategies improving ROAS by up to 25%.
Digital Marketing Executive
ProGrad
08.2021 - 02.2023
- Managed Google Ads, Meta Ads & LinkedIn Ads with ₹3-5L monthly budgets.
- Improved lead quality by 35% through keyword optimisation, audience refinement & landing page testing.
- Reduced CPL by 20-25% using remarketing & lookalike strategies.
- Implemented GA4 + GTM tracking (events, conversions, behaviour signals).
- Improved organic traffic by 40% in 6 months through SEO & content optimisation.
Graduate Management Trainee - Marketing
JK Cement Ltd
Pune
11.2019 - 09.2020
- Conducted market & competitor research across multiple regions.
- Supported channel marketing initiatives & on-ground brand activations.
- Assisted in pricing strategy, forecasting & sales/marketing documentation.
Education
MBA - Marketing & International Business
Institute of Management & Entrepreneurship Development (IMED)
Pune01.2019
B.A. - Economics
School of Distance Education
Pune01.2016
Higher Secondary Certificate (HSC) -
De Nobili School
01.2012
Skills
- Google Ads
- Reddit Ads
- Meta Ads
- LinkedIn Ads
- Retargeting
- GA4
- GTM
- Conversion Tracking
- A/B Testing
- Creative Testing
- Funnel Optimization
- Landing Page Optimization
- Intermediate SEO
- Microsoft Clarity
- Hotjar
- Figma
- Canva
- Excel
- Google Sheets
- HubSpot CRM
- Looker Studio
Certification
• Google Analytics Certification, 2025
• AI-Powered Performance Ads Certification, 2025
• Google Ads Display Certification, 2025
• Google Ads Search Certification, 2025
• Specialization: Concepts, Strategies & Analytics in Performance Marketing & Digital Advertising, University of Colorado Boulder - Coursera
• AI-Powered Performance Ads Certification, 2025
• Google Ads Display Certification, 2025
• Google Ads Search Certification, 2025
• Specialization: Concepts, Strategies & Analytics in Performance Marketing & Digital Advertising, University of Colorado Boulder - Coursera
Additional Projects
- Built and optimized multi-channel campaigns for internal brands and educational funnels.
- Currently building content platforms and small-scale e-commerce initiatives.
Timeline
Senior Consultant - Performance Marketing (Reddit Ads Support)
MarketStar
02.2023 - Current
Digital Marketing Executive
ProGrad
08.2021 - 02.2023
Graduate Management Trainee - Marketing
JK Cement Ltd
11.2019 - 09.2020
MBA - Marketing & International Business
Institute of Management & Entrepreneurship Development (IMED)
B.A. - Economics
School of Distance Education
Higher Secondary Certificate (HSC) -
De Nobili School