KESHAV GUPTA
Summary
Results-driven media professional with close to 14 years in multi-media advertising. Dedicated to enhancing brand visibility and achieving measurable outcomes. Skilled in campaign management, client servicing and content creation, with a strong track record of engagement across all media platforms. Experienced in diverse sectors, including FMCG, QSR, Telecom, Beverage, E-commerce, Political, Retail & Tourism, with expertise in spanning media briefs, strategy development, and inventory management. Gained in-depth knowledge of five major metros—Delhi, Mumbai, Kolkata, Bangalore, and Chennai—while working remotely on various projects throughout my advertising career.
Overview
16
16
years of professional experience
Work History
Investment Group Head
WPP
Mumbai
04.2025 - Current
- Lead TV media buying and investment strategy for the GCPL portfolio across India.
- Drove annual broadcaster negotiations, sponsorships, and strategic partnerships to enhance media positioning.
- Managed media investments, optimized campaign delivery, and improved CPRP outcomes.
- Partner with planning, strategy and client teams to maximize ROI.
- Delivered annual savings through strategic negotiations and optimized inventory use.
Investment Group Head
IPG Mediabrands
01.2022 - 10.2024
- Led end-to-end deal closures for ITC across four divisions in Bangalore, Kolkata, Mumbai, and Chennai.
- Executed purchasing strategies for Info-Edge, ensuring effective resource allocation.
- Monitored deal hygiene to minimize skew on long RODP and enhance CPT during prime viewership hours.
- Monitored pre- and post-campaign performance to maximize ROI on purchased properties and sponsorships.
- Shared market insights on competitors’ innovations and events to secure category sponsorships.
- Oversaw monthly CPRP targets across markets, increasing savings by year-end.
- Oversaw monthly CPRP targets across markets, enhancing savings by year-end.
- Secured cookery shows for AV portfolio across TV and digital platforms, expanding audience engagement.
Associate Director
Team Airtel (Group M)
01.2016 - 01.2022
- Managed PAN India buying across traditional media.
- Closed key formats such as Tamil Bigg Boss and KBC-Kerala, along with major events like Lok Sabha and state elections, and sports tournaments (Cricket, Tennis, FIFA World Cup). Focused on delivering higher ROI by expanding TV inventory and enhancing FOC visibility through multimedia in sponsorship deals, ensuring annual savings and efficient monthly CPRP management.
- Closed key formats including Tamil Bigg Boss and KBC-Kerala, major events like Lok Sabha and state elections, and sports tournaments (Cricket, Tennis, FIFA World Cup), enhancing ROI through expanded TV inventory and improved visibility in sponsorship deals, resulting in annual savings and efficient CPRP management.
- Dedicated to generating multimedia savings to achieve annual buying targets
- Generated multimedia savings to achieve annual buying targets.
Senior Media Group Head (Planning)
Havas Worldwide
07.2015 - 01.2016
- Led media planning for E-com, Tourism & Jewellery client campaigns, maximizing reach and engagement through innovative content and strategic ad placements.
Madison, Dentsu-Aegis
Publicis Groupe
01.2011 - 06.2015
- Contributed to media planning, strategy, and buying for multiple high-profile clients, focusing on campaign effectiveness and measurable brand impact across sectors including FMCG, QSR and Retail.
Education
12 months Digital Marketing & Strategy course -
IIM-Indore
01-2023
MBA - Marketing/IT
Karnatak University
01-2014
B.Sc. - IT
IASE University
Rajasthan01-2012
Beginner-level certifications -
Skills
- Strong negotiating skills
- ROI measurement
- End-to-end closures on formats
- Stakeholder engagement
- Cross-functional leadership
- Well-versed with market trends
- Comprehensive media planning
- Campaign budgeting
- Driving content closures
- Data analysis and reporting
- Software proficiency in media analytics and planning tools, including TGI, BARC, TAM, MAP, RAM, IRS, Tardis, IRIS, Adex, and Centrum Tools
CLIENTS HANDLED
GCPL • ITC (All Divisions) • InfoEdge (Jeevansathi & 99acres) • Bharti Airtel (Mobility, DTH & Payments Bank) • Bharti AXA • Jubilant FoodWorks • McCain Foods • Reckitt Benckiser • AB InBev India • Mohan Clothing • Luxor • Lotus Herbals • Educomp Schools • Ricoh India
Accomplishments
- Delivered High-Impact Brand Integrations: Executed marquee campaigns for Airtel, ITC, and Mangaldeep, including KBC, Airtel Connected Live (TVF), Ayodhya Ram Mandir inauguration, Rath Yatra 2024, and ITC Sunfeast/Yippee! activations, driving significant brand visibility and engagement.
- Led Strategic Media Partnerships & Capability Building: Secured the annual PAN-India ITC–Star Network deal, optimizing premium GEC inventory and sponsorships, while being nominated as a GroupM Trainer for GMS & IRIS to mentor teams on TV media planning and investment.
Timeline
Investment Group Head
WPP
04.2025 - Current
Investment Group Head
IPG Mediabrands
01.2022 - 10.2024
Associate Director
Team Airtel (Group M)
01.2016 - 01.2022
Senior Media Group Head (Planning)
Havas Worldwide
07.2015 - 01.2016
Madison, Dentsu-Aegis
Publicis Groupe
01.2011 - 06.2015
12 months Digital Marketing & Strategy course -
IIM-Indore
MBA - Marketing/IT
Karnatak University
B.Sc. - IT
IASE University