Satyaprakash Mishra

Countries Responsible : Brazil, Colombia, Peru, Chile

Total Revenue of 80 Mn USD with 30 % Profitability

Sales and Marketing Management

Achievement of Overall Sales and Profitability budget for key Therapy Areas (Oncology, Hospital Anti-infective, Immunology & Nephrology

Portfolio Strategy Development:

Lead the creation of long-term vision and goals for portfolio building, resulting in improvement in brand performance metrics.

Including Registration, pre-launch planning and post launch follow up

Business Development

Private market growth with Sales Force and key account strategy

Responsible for 17 Mn USD revenue for Dr. Reddy's Laboratories Colombia

- B2B (Identification of portfolio, business case, regulatory pathway, selection of partners, negotiation, deal closure)

- Portfolio management (In house and In-licensing)

Marketing & Strategy including Sales Force Effectiveness

New Product Launch

Emerging Markets - Brazil, Colombia, Jamaica, Chile, South Africa, North Africa – Algeria, Morocco

Key Responsibilities:

Market Access & Go-to Market Strategy - New Product Access Strategy for new geographies & Prepare GO-TO market strategy

Marketing Excellence - Provide strategic guidance to countries to develop annual marketing plans

New products launch support to countries - Support country marketing teams with product positioning, pre-launch activity planning and review launch plans to ensure successful launch

New Product Ideation
Identify existing gaps in product portfolio by analyzing international trends

Responsible for INR 55 Cr revenue

Portfolio Management

Brand Management - Oncology

New brand launch : Bevetex (Paclitaxel Injection Concentrate for NanoDispersion) Sun Oncology' 1st patented product based on novel nanotecton technology

Brand Management - Revenue of INR 35 Cr

Arrow head new product launches

Responsible for identifying new products, identifying & evaluating strategic alliances for outsourcing, product development, technology development, research initiatives, etc. Works closely with the marketing teams both Domestic and international to identify new markets, new opportunities, and product entry strategies

Sales Management in designated territory

Responsible for Sales of Derma range