SATYEN BHADRA

As an Assistant Manager at JK Cement, my main responsibility was to supervise and guide the sales team in order to achieve the company's sales targets. I was also tasked with monitoring the performance of the sales team and providing guidance and support as needed. In addition to overseeing the sales team, I was responsible for managing the relationships with 8 stockiest and 650 retailers. This involved ensuring that orders were processed in a timely manner and addressing any issues or concerns that arose. I also worked closely with these partners to develop strategies for increasing sales and improving customer satisfaction. One of my key accomplishments during my time at JK Cement was achieving sales and marketing operational objectives. I contributed valuable sales and marketing information and recommendations to strategic plans and reviews, and I prepared and completed action plans to ensure these objectives were met. I also played a significant role in implementing and promoting new product launches at JK Cement. I successfully introduced and marketed new products such as PrimaxX, SheildMaxX, SmoothMaxX, and RepairMaxX to our target market. This involved conducting market research, developing marketing strategies, and executing promotional campaigns. Another achievement of mine was the successful monitoring and activation of 1800 painters on the Uphaar App. This app was designed to connect painters with potential customers, and I implemented strategies to ensure that the app was effectively utilized. This resulted in the highest number of painter activations within the company. Furthermore, I managed the retail visits of our team using the Umber App, ensuring that 10 visits were conducted daily. This allowed us to effectively monitor and support our retail partners, resulting in increased sales and customer satisfaction. Lastly, I supervised a team of 3 members who were spread across 5 districts in South Bengal. I provided leadership, guidance, and support to ensure that our team was successful in achieving their goals. Overall, my role as an Assistant Manager at JK Cement involved supervising and guiding the sales team, managing relationships with stockiest and retailers, achieving sales targets, implementing new product launches, and monitoring and supporting the team's activities. I consistently demonstrated strong leadership and strategic thinking throughout my time at JK Cement.

Highly accomplished and results-driven Senior Marketing Executive with extensive experience in the cement industry. Proven track record of success in managing stockists, retail networks, primary and secondary sales, event management, and execution. Committed to achieving sales targets and consistently exceeding customer expectations. Demonstrates exceptional leadership skills, strategic thinking, and the ability to build and maintain strong business relationships. Key Skills: Stockist and Retail Management: Skilled in supervising and guiding stockists and their retail networks to increase product visibility, improve customer experience, and maximize sales. Expert in executing marketing strategies to ensure optimal product positioning and brand presence in the market. Primary and Secondary Sales Management: Proficient in overseeing primary and secondary sales functions, including sales forecasting, budgeting, order processing, inventory management, and analyzing market trends. Successful in developing and implementing effective sales strategies to improve market share and revenue growth. Event Management and Execution: Experienced in planning, organizing, and executing promotional events to create brand awareness, increase customer engagement, and generate leads. Strong ability to develop innovative marketing campaigns and collaborate with cross-functional teams to ensure seamless event execution. Collection Management: Skilled in managing collections within specific time frames, implementing efficient collection processes, and resolving customer payment issues. Proficient in preparing and analyzing financial reports, developing collection strategies, and maintaining positive relationships with customers to ensure timely payment. Relationship Building: Exceptional interpersonal and communication skills, enabling the ability to build and maintain strong relationships with internal and external stakeholders. Proven ability to negotiate and influence decision-makers to drive business growth. Goal-Oriented: Proactive and result-oriented professional with a sharp focus on achieving targets and surpassing expectations. Experience in setting and monitoring KPIs, analyzing market data, and implementing corrective actions to optimize performance. Leadership and Team Management: Adept at leading diverse teams, providing guidance, and fostering a positive work environment. Strong problem-solving skills, ensuring efficient resolution of issues and challenges that arise within the team. Responsible for managing stockists and their retail networks, overseeing primary and secondary sales, and ensuring timely collection of payments. Plan and execute effective marketing strategies to increase brand visibility and sales. Coordinate and execute various promotional events to create awareness and generate leads. Track and analyze market trends and competitor activities to identify opportunities for growth and improvement. Build and maintain strong relationships with stakeholders, including customers, dealers, and distributors, to ensure customer satisfaction. Conduct regular performance reviews and provide coaching and feedback to team members to enhance their effectiveness and drive results.

I am a highly motivated and results-oriented professional who recently worked in PPG Asian Paints. My role in the company was focused on achieving assigned targets for profitable sales volume, market share, and other key financial performance objectives. To achieve these targets, I created efficient systems and procedures to streamline partner management. This helped us effectively handle our relationships with our dealers, ensuring their satisfaction and maximizing sales opportunities. As part of this effort, I successfully appointed 6 new dealers and defined clear sales targets for them, pushing them towards maximum achievement within the sales department. Additionally, I was responsible for managing relationships with 10 body shops and original equipment manufacturers (OEMs) in terms of our annual tie-up. This involved following up with competition body shops to convert them and increase our market share. By effectively executing and maintaining proper communication channels with our customers, I was able to reduce customer complaints and prioritize customer satisfaction. One of my notable accomplishments during my time at PPG Asian Paints was achieving the highest sales for a product called Bilux across all of India for the fiscal year 2015-16. This accomplishment showcased my strong sales skills, strategic thinking, and ability to drive results. Overall, my role at PPG Asian Paints allowed me to hone my sales and partner management skills while consistently achieving targets. I am highly motivated, detail-oriented, and committed to delivering outstanding results in any role I take on.

Develop Existing Channel: Conduct a thorough analysis of the existing channel to identify gaps in the distribution network. Introduce incentives for existing dealers and distributors to encourage them to push more sales. Use social media and digital marketing to increase brand awareness and reach out to potential customers. Develop a customer referral program to encourage existing customers to refer their friends and family to the products. Offer exclusive discounts and other perks to the top-performing dealers and distributors. Create New Channel: Identify potential areas for expansion and create new partnerships with local retailers and wholesalers. Set up an online store to reach customers in remote areas where physical stores may not exist. Establish tie-ups with government organizations and NGOs to sell your products in public welfare programs and relief work. Create a franchise model to expand the business to other locations. Address the Problems & Issues faced by DP's & Dealers: Offer training and support to help dealers and distributors understand the product better and provide better service to customers. Provide marketing and advertising material to assist in promoting the products. Introduce a complaint resolution mechanism to quickly address any issues or complaints. Establish a reward and recognition program to motivate dealers and distributors to perform better. Increase transparency in pricing and availability of products. Overall, improving the distribution network, expanding the channels, and addressing the problems faced by dealers and distributors will enable the business to sell more water storage tanks and grow its market share in West Bengal.

As a Junior Executive at HARBANS LAL MALHOTRA & SONS PVT. LTD., my primary responsibility was to oversee the team vision and implement strategic direction that would regularize the company's growth and focus on revenue enhancement. I worked diligently to execute workflow processes that would facilitate the achievement of these goals. One key aspect of my role was to develop negotiating strategies and examine the risks and potentials involved in business collaborations. This included assessing credit limits and pricing to ensure a mutually beneficial relationship with clients. I always made sure to thoroughly understand clients' needs and goals in order to propose appropriate strategies that would fulfill these requirements. Additionally, I conducted extensive market research to gain insights into competitors' actions and utilized this information to implement strategies that would overcome areas of improvement related to sales. This proactive approach allowed us to achieve desired results and maintain a competitive edge in the market. Another important aspect of my job was managing the product portfolio. I was involved in the entire lifecycle of each product, from its launch to its establishment as a prominent brand. By leveraging effective marketing and sales strategies, I contributed to the enhancement of sales, revenue growth, and profitability for the company. Furthermore, I played a vital role in maintaining an efficient supply chain management system. This included managing the retail and stockiest network to ensure products were adequately available to customers and dealers. This effectively met market demand and customer expectations. Overall, my experience as a Junior Executive at HARBANS LAL MALHOTRA & SONS PVT. LTD. allowed me to develop skills in strategic planning, negotiation, market research, product management, and supply chain management. Through my contributions, I consistently worked towards achieving the company's growth objectives and fostering a successful business environment.

As a Territory Sales Executive at UNITED SPIRITS Ltd, a subsidiary of the UB Group, I was responsible for managing the entire product portfolio of the company. My main focus was on uplifting the brand status and boosting primary sales through the implementation of competitive schemes and initiatives.. In this role, I worked closely with dealers and wholesalers, building strong relationships and effectively communicating the company's sales objectives and strategies. I developed and implemented sales proposals to gauge primary sales and ensured that the company's policies and procedures were consistently met. One of my key achievements was identifying potential business opportunities from prospective sectors and clients, particularly in the local area of Bars and Clubs. I proactively developed new accounts and promotions, facilitating seamless marketing activities to enhance the brand value and image of United Spirits. A significant part of my responsibilities involved managing the distribution of products on a brand-wise basis. I closely monitored the supply chain and demand planning, ensuring optimal inventory levels were maintained for distribution in the assigned location. To effectively track sales performance, I developed comprehensive reports related to primary sales, secondary sales, and territory sales on a weekly basis. These reports served as an essential tool to assess market share compared to competitors' products and informed the management for informed decision-making. Throughout my time as a Territory Sales Executive at UNITED SPIRITS Ltd, I consistently exceeded sales targets and contributed to the overall growth and success of the company. My ability to effectively manage the product portfolio, develop new accounts, and adhere to company policies helped establish United Spirits as a top player in the industry.

As a Relationship Manager at ICICI Securities, I have had the privilege of working for one of the leading banks in India. My role primarily focuses on building and maintaining strong relationships with clients to understand their financial needs and provide them with appropriate solutions. I have proven expertise in selling a wide range of multi-products including personal loans, life insurance, general insurance, mutual funds, and share trading. One of my key responsibilities as a Relationship Manager is to identify potential customers and reach out to them through various channels such as phone calls, emails, and in-person meetings. I possess excellent communication and interpersonal skills, enabling me to connect with clients and understand their financial goals and constraints effectively. In terms of multi-products sales, my primary objective is to provide tailor-made solutions that address the specific needs of each customer. I am well-versed in the features and benefits of personal loans and can provide thorough guidance to clients, ensuring they obtain the best available loan options with competitive interest rates and flexible repayment terms. Life insurance and general insurance are vital aspects of financial planning, and I have a comprehensive understanding of various policy options. I have the ability to assess the risk appetite of clients and suggest suitable insurance plans that provide protection and security to their loved ones and assets. Having in-depth knowledge of mutual funds enables me to offer sound investment advice to clients seeking to grow their wealth. I can assess their risk tolerance and investment objectives and recommend suitable mutual fund schemes. Additionally, I have expertise in share trading and can assist clients in buying and selling stocks, facilitating safe and profitable transactions. Throughout my tenure as a Relationship Manager, I have ensured the utmost commitment to customer satisfaction. I maintain regular contact with clients to keep them informed about market trends, product updates, and propose changes to their investment portfolio as necessary. By maintaining a strong customer relationship, I have successfully cultivated a significant client base and achieved predetermined sales targets consistently. To excel in this role, I continuously enhance my knowledge and stay updated with the latest market trends and financial products. I attend regular training sessions and seminars to acquire new skills and improve my understanding of diverse investment options. My well-rounded expertise and dedication to providing top-notch service make me a valuable asset to ICICI Securities. In conclusion, my experience as a Relationship Manager at ICICI Securities has shaped my expertise in selling multi-products, including personal loans, life insurance, general insurance, mutual funds, and share trading. Skilled in building customer relationships, I offer personalized advice and investment solutions to help clients achieve their financial goals.

• Project – Consumer perception about ICICI