Satyendra Prasad
Kolkata
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
23
23
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Manager - Branding
Star Cement Ltd.
Kolkata
8 2021 - Current
- Handled budget of 11Cr in Branding & Corporate Communications
- Took care of ATL & Public Relation
- Taking care of Bengal & Sikkim BTL
- Innovation Branding in Sikkim
- Part of team who conceptualized and executed Annual Dealer Conferences (Bangalore. Phuket & Mumbai) & CSR event
- Team Management: Handling team of 5 people
- Certified Scrum Master.
- Managed and motivated employees to be productive and engaged in work
- Accomplished multiple tasks within established timeframes
- Maximized performance by monitoring daily activities and mentoring team members
- Improved marketing to attract new customers and promote business
Proprietor
Anythink
Kolkata
02.2020 - 07.2021
- Handled large scale ATL & BTL, Social Events, IP Properties
- Developed loyal client base by consistently delivering exceptional service and cultivating long-term relationships
- Food Festival (Calcutta Classics)
- Flower Show
- NRI Weddings
- Fun events with fitness as focus
- Taken distributorship of premium American Wellness Brand.
- Developed and managed relationships with vendors and suppliers
- Launched successful promotional events, driving increased foot traffic and generating greater brand awareness
Sr. Manager - Marketing & Customer Care
Ambuja Realty Events Management Ltd.
Kolkata
03.2019 - 01.2020
- Handled entire Communications strategy and execution for different stakeholders (Direct customers, investors, Bankers) for Residential, Retail & Commercial property: Udvita & Utalika Flat Handovers; Launch of City Centre Patna Residentia; India Story; Wedding Diaries
- Handled Media Buying & Planning for all residential projects
- Developed and executed Launch Communication Strategy for different residential projects: Udvita, Uddipa & Utalika
- Planned and executed different customer engagement activities.
Sr. Manager - Marketing & Events
Ambuja Neotia Group
Kolkata
08.2013 - 02.2019
- Headed marketing for four prime customer focus outdoor properties of Ambuja Neotia Group (City Centre New Town, Ecospace, City Centre Haldia, Fanattic Sports Museum and City Centre at Raipur & Siliguri)
- Planned and executed Annual properties and various other promotional activities to drive brand awareness and customer engagement
- Handled Mall Management strategy focusing on increasing footfalls and revenue
- Handled large budget focusing on effective cost management for achieving yearly cost targets
- Solely responsible for leasing out of Kiosks space in all group malls
- Responsible for leasing out of signage space in all group malls
- Handled alliance with media house for maximizing brand recall
- Handled vendor management program for effective integrated marketing solutions
- Media Planning & Buying for all properties of Ambuja Neotia Group
- Solely responsible for the media planning and buying of all the properties of the group which includes Real Estate, Hospitality, Education & Retail
- Solely responsible for outdoor selection and cost negotiation of all properties of group
- Heading marketing communication for all residential and commercial projects of Ambuja Group
- Solely responsible for all marketing communication pertaining to real estate, annual events and retail projects
- Solely responsible for all marketing communication pertaining to any events at Malls & Ecospace and increased sales by 10% YOY.
- Led cross-functional teams to achieve project milestones and deliver high-quality results
Deputy Manager - Brand & Corporate Communication
Ambuja Realty Development Ltd.
Kolkata
08.2009 - 07.2013
- Responsible for Marketing communication including media campaign, public relations and media relations for launch of Ujaas, City Centre Siliguri, City Centre New Town, Ecospace, Neotia Getwel Hospital Siliguri, Ganga Kutir, Anaya Kutir & Upohar
- Handled rebranding exercise of ITME to NITMAS and then to The Neotia University.
Marketing-in-charge
AIPL Ambuja Housing & Urban Infrastructure Ltd.
Amritsar
10.2007 - 07.2009
- Responsible for all Brand Promotion & Communications activities
- Developed marketing program to identify prospective clients
- Developed and executed end to end marketing solutions.
Assistant Manager - Marketing
AIPL Ambuja Housing & Urban Infrastructure Ltd.
New Delhi
08.2006 - 09.2007
- Was responsible for Marketing & Sales Plan, competitive product offerings analysis, Market surveys & consumer research, Product planning and product launch
- Handled advertising and public relations agencies.
Executive - Marketing
Ganapati Parks Ltd. (Swabhumi)
Kolkata
07.2005 - 07.2006
- Was responsible for selling of various spaces in Swabhumi, Kolkata
- Was responsible for Customer support, Managing MIS
- Handled Advertising agency for all communication
- Coordinated all promotional activities
- Coordinated and handled exhibitions like ITDC's, Silk Fab, IT Fair, etc
- Increased the exhibition revenue by 50%
- Handled many small and big events like NEXPO - 2006
- Handled one month long exhibition of NABARD.
Executive Assistant to COO
Ganapati Parks Ltd. (Swabhumi)
Kolkata
09.2004 - 06.2005
- Was responsible for co-ordination with different departments
- Coordinated in matters related to New Project Development.
Executive (Project Supervisor)
ATW MILLENIUM CONCEPT
Kolkata
07.2001 - 06.2002
- Supervision of Tubewell Drilling sites
- Responsible for liaising between the customers and the senior staffs of the organization
- Responsible for maintaining MIS for human resources management.
Education
Master in Business Administration - Marketing
West Bengal University of Technology
Kolkata 01.2002 - 04.2004
Bachelors of Science - Economics
Calcutta University
Kolkata 01.2001 - 04.2001
Skills
Team Leadership
Brief Profile
Marketing and Branding professional with 17 plus years of experience. Worked extensively in Brand Campaign, Brand Launches, Media Buying & Media Partnerships both in traditional and digital media. Expertise with Marketing and Communications. Expertise in handling ATL & BTL campaigns and activations involving A-Category Stars for film and sports fraternity. Generated annual revenues of approx. Rs. 10cr through mall activations and space selling. Strategized and executed large scale events in retail, real estate, entertainment, sports and wedding category. Commissioned large scale brand and consumer research. Handled large media budgets to the tune of 10cr.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Upper intermediate (B2)
Certification
Scrum Master
Interests
Listening to Music
Timeline
Scrum Master
04-2023
Proprietor
Anythink
02.2020 - 07.2021
Sr. Manager - Marketing & Customer Care
Ambuja Realty Events Management Ltd.
03.2019 - 01.2020
Sr. Manager - Marketing & Events
Ambuja Neotia Group
08.2013 - 02.2019
Deputy Manager - Brand & Corporate Communication
Ambuja Realty Development Ltd.
08.2009 - 07.2013
Marketing-in-charge
AIPL Ambuja Housing & Urban Infrastructure Ltd.
10.2007 - 07.2009
Assistant Manager - Marketing
AIPL Ambuja Housing & Urban Infrastructure Ltd.
08.2006 - 09.2007
Executive - Marketing
Ganapati Parks Ltd. (Swabhumi)
07.2005 - 07.2006
Executive Assistant to COO
Ganapati Parks Ltd. (Swabhumi)
09.2004 - 06.2005
Master in Business Administration - Marketing
West Bengal University of Technology
01.2002 - 04.2004
Executive (Project Supervisor)
ATW MILLENIUM CONCEPT
07.2001 - 06.2002
Bachelors of Science - Economics
Calcutta University
01.2001 - 04.2001
Manager - Branding
Star Cement Ltd.
8 2021 - Current
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