Saudamini Gupta

AGM at Urban Ladder heading the sales and design teams of the Interiors business. Urban Ladder is a B2C omni-channel retailer which is a part of the Reliance Retail group. Urban Interiors was started 2 years ago as a new business vertical in Urban Ladder to cater to the increasing interior design market. Have been responsible for the P/L of this business arc, grown the team from 5 to 30 people and increased the business revenue from 0.5 million to over 6 million currently. Successfully launched the interiors business in 2 new cities and increased the customer base to over 150 in the last 1.5 years.

Key Achievements

• Built a scalable, efficient and productive business from grounds up that cut across customer acquisition, design, quotation, deal closure and execution.
• Managing an annual business of around 15 million and grew the revenue by 2.5X
• Developed marketing plan for the month for Lead generation, offers to be run for achieving business targets. Develop market intelligence for targeting right Micro markets Successfully drove sales process change
• Set up the SOP for the sales and design teams to increase productivity and efficiency resulting in a 2.5X growth of revenue
• Built and leading a team of 30+ members across pre sales, sales and design verticals and a network of channel partners, builders, vendors and project managers
• Built very strong client and vendor relationships and network resulting in customer delight and driving the brand of the business.

Role and Responsibilities

• Responsible for Creating and Delivering the Growth & Business Plan for the Organization
• Responsible for Defining & formulating sales strategies for velocity and efficiency of sales & define the Go to Market plan for the organization
• Build Sales Capacity & Capability of organization including Sales structures & SOPs • Define Key Metrics and constantly improve performance of the sales team
• To manage overall Consumer Acquisition Cost and continue on month-on-month growth
• Develop continuously various verticals/channels for sourcing business to ensure Low-cost acquisition contribution to reduce both costs and dependency on high cost verticals
• Develop new revenue streams for the business.
• Leading the design capability of the team and ensuring the timely completion of the design process using well defined SOP and tech tools
• Expanding the business to new geographies and markets and ensuring a quick turnaround of revenue from the same

e3NexT is a B2B enterprise software business offering cloud native omni-channel products (acquired by Blinkit). I was owing all functions of team building and business support. Our products powered up highly scaled digital commerce businesses of companies like Albertsons, Urban ladder, blinkit, D-Mart, Janio-Asia. Bootstrapped from a zero to thirty people tech team, I took primary responsibility of hiring, setting up the people function, all regulatory compliances and finally led the successful merger with blinkit. Blinkit, a unicorn, is a pioneer and leading quick commerce venture globally.

Key Achievements

• Built a scalable, efficient and productive tech team from grounds up to lead a successful and cash flow positive business
• Worked with HR and compliance agencies to set up the company in accordance with the rules and regulations of the Indian governance
• As head of recruitment, I was able to successfully acquire over 200 resumes for the various tech functions and led the R1 interview rounds with them, resulting in the hiring of a highly qualified and productive team.
• Was instrumental in setting up the workspace and the spatial needs of a growing team by setting up the co-working space to start with and then an independent office facility for the team
• Successfully transitioned the team and led the people functions in the acquisition process

Role and Responsibilities

• Responsible for leading the hiring and recruitment function
• Responsible for setting up the workspace and office facility for the team, liaisoning with the co-working agencies and real estate vendors for the same
• Working with the HR and compliance agency to ensure that all regulatory compliances and filing were done on time
• Working with the pay-roll agency to manage the employees payrolls and other salary related benefits
• Create connects with the educational institutions for campus hiring
• Was responsible for people management of the team including grievance handling, incentives, promotions and resignations.
  
  

Founder of the interior design firm iDesignX which provides design to build solutions for residential and commercial interiors. Our company has executed 100+ interior projects in the last 6 years ranging from 1,000sft apartments to 4,000 sft villas. Also did commercial projects for start-up offices and a salon.

Key Achievements

• Built a bootstrapped, cash flow positive and scaled up business from grounds up that took on turnkey projects that cut across customer acquisition, design, quotation, deal closure and execution.
• Build service capability for woodwork, false ceiling, electrical and lighting, plumbing, tiling and granite work, fabrication work, fittings, paint and polish, furniture, furnishings and decor.
• I have built, trained and led a team of 4 designers, 3 project managers and a network of 50+ vendors for design and build solutions of over 100 projects of various sizes.
• Built very strong client and vendor relationships and network resulting in repeat customers and client references

Role and Responsibilities

• Relationship building with clients on one to one basis. Direct selling and project pitch with presentations and design ideas
• Handling and supervising interior projects from the initial space planning to design and specifications, cost estimations, materials selections and order, site execution, quality checks and final hand over
• Managing timely execution of the project by working with the project management team and vendors
• Delivering projects under strict deadlines and within the client’s budget and with complete adherence to the finalized designs
• Market research and vendor onboarding for new and advanced materials for interior fit outs including lighting, false ceiling, furniture, furnishings, wall finishes etc.

Project Accomplishments

• 50+ apartment interiors in Ozone Evergreens, Bangalore. 1,000 sq ft to 1,250 sq ft
• 15 2/3 BHK apartments in various location in Bangalore like Prestige Ferns, Nitesh Estate, Springfield Apartments, DSR Woodwinds, Prestige Sunrise, Shobha Daisy, Purva Whitehall, Salarpuria Greenage etc
• 3-4 BHK apartments in Adarsh Palm Retreat, Bangalore
• 4BHK Villas in Adarsh Palm Retreat, Bangalore

DWP Interics Design Consultants is a Multinational Organization which is headquartered in Bengaluru and has offices in Pune, Mumbai, Toronto and Dubai. It is a dynamic company operating in the area of Commercial Interior design, facility planning, project management, 3D visualization and graphic design.

Joined DWP as an Interior Architect and was promoted to Head of Project Management team and Associate Architect within 6 months of joining.

Key Achievements

• Led a team of 10 Project Managers to successfully complete 30+ commerical interior projects ranging from 10,000 sft to over 3,00,000 sft
• Created a SOP for the Project Management team to streamline the internal as well as client facing processes for a more transparent and effective management of the projects.
• As Associate Architect I led a teams of designers and project managers to successfully complete interior projects for a large number on MNC's in Bangalore and Delhi

Role and Responsibilities

• Client presentations, project design pitch, mood boards and cost estimation.
• Lead the design and 3D visualizer team for design finalization and work with quantity surveyor for project cost estimation
• Vendor selection along with the Project Management team
• Supervise the design and quantity surveyor team during project fit out
• Establish processes for regular client updates and vendor supervision
• Final handover of the project with as built drawings and manuals to the client
• Financial project closure

Project Accomplishments

• Mphasis Corporate Office - Bagmane Tech Park, Bangalore- 60,000sft spread across 4 floors, with one floor as the corporate office
• Salarpuria Sattva - Was the Interior Architect for Salarpuria builders to design and build office spaces for over 10 clients including:
• Symphony Technology 20,000 sft
• Sapient technology 60,000 sft
• Bangalore International Airport- Was appointed the design head and quality manager for the construction of the Bangalore International airport. Designed the commercial spaces in the terminal building, the toilets interiors, the main structure column design and did weekly quality checks on the construction of the interiors.
• Vanity Fair Corporation - 30,000 sft corporate office

Joined as a Design Intern at DWP Interics Delhi office. Started working on the interior fit outs for GE Call Center in Gurgaon with an area of over 2 lacs sft.

Got promoted to a Interior Architect within 6 months. Led and successfully executed interior projects for a number of US based call centers and multinational banks.

Key Achievements

• As a fresher I independently led a team of designers and project managers to successfully complete the project for a leading Multinational bank.
• Complete ownership of setting up more than 30 ATM's for a multinational bank in Delhi NCR region
• Collaborated with the Bangalore and Mumbai teams on a project which spanned all 3 cities
• Was called the 'Firefighter' of the team as could successfully mitigate project risks and help to quickly resolve project issues

Role and Responsibilities

• Joined as a design intern for a period of 6 months during which time I assisted the senior designer in a 3,00,000 sft area call center project
• Client interactions to understand the business requirements
• Develop initial designs and BOQ's for client presentations and project pitch
• Material selections along with the client representative
• Develop the Bill of Quantities along with the quantity surveyor
• Prepare final constructions drawings and BOQ
• On site quality and design checks and project milestone analysis
• Regular project updates to clients
• Prepare the project closure and handover documents

Projects

• GE Call Center- 3 locations in Gurgaon, Delhi NCR. 1-3 lacs sft
• Citibank ATM's across Delhi NCR
• Citibank branch- Ludhiana, Punjab 8,000sft
• Sapient Technology- Gurgaon- 50,000 sft