Saumya Mathur
Bengaluru
Summary
Marketing Communications professional with 10+ years of experience spanning brand communications, digital & social media marketing, community building, content strategy, and performance-driven growth marketing.
Proven track record of building and scaling global communities, crafting data-informed communication strategies, and partnering with cross‑functional teams to drive engagement, brand affinity, and revenue.
Brings a rare blend of storytelling, audience insight, and marketing analytics, with hands-on experience across global B2C brands, gaming, technology, retail, and consumer sectors.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Client Services Analyst - Affiliate Marketing
CJ
Bengaluru
12.2023 - Current
- Manage and grow affiliate programs for enterprise advertisers across Retail, Technology, and Travel sectors in US and Canada markets.
- Act as a strategic marketing partner, aligning brand messaging, publisher strategy, and campaign communication with business objectives.
- Deliver monthly performance narratives including revenue forecasts, growth insights, risks, and optimization recommendations.
- Drive incremental growth through publisher expansion, seasonal campaigns, media placements, and partner negotiations.
- Develop data-backed insights and dashboards aligned with client KPIs, enabling informed marketing and communication decisions.
- Collaborate cross-functionally with sales, product, analytics, and marketing teams to execute integrated growth initiatives.
Social Media Community Manager
SpinX Games Limited
Bengaluru Area
10.2019 - 12.2023
- Built and scaled social media communities for leading mobile gaming brands, strengthening brand voice, loyalty, and player engagement.
- Grew Facebook community for Lotsa Slots from 30K to 380K followers and built a 60K‑member Facebook Group.
- Launched and scaled Instagram handles from scratch to 65K+ followers; grew Jackpot Wins Instagram community to 40K followers.
- Owned end‑to‑end content strategy, creative planning, publishing calendars, and campaign execution across Facebook, Instagram, Twitter, and YouTube.
- Led engagement campaigns, contests, and community programs to improve retention and lifetime value.
- Analyzed player sentiment and behavioral insights to influence product updates, feature launches, and communication tone.
- Worked closely with Product, Design, Art, and QA teams to ensure consistent and player‑centric messaging.
Community & Marketing Specialist
Electronic Arts (EA)
Hyderabad
06.2018 - 06.2019
- Managed global communities for EA Mobile titles including Tetris Blitz and Bejeweled Blitz, engaging 6M+ players worldwide.
- Planned and executed seasonal campaigns, creative content, and engagement initiatives aligned with brand and product goals.
- Moderated conversations, handled player issues, and shaped positive brand sentiment across platforms.
- Delivered actionable insights on engagement trends, retention drivers, and player feedback to internal teams.
- Acted as a liaison between players and product teams to improve gameplay experience and communication effectiveness.
Senior Copywriter
GenY Medium
Hyderabad
03.2016 - 05.2018
- Led content strategy, brand storytelling, and copywriting for clients across Healthcare, BFSI, Real Estate, Lifestyle, and Consumer sectors.
- Developed integrated digital campaigns and social media content for brands including Apollo Hospitals, Cars24, Max Bupa, iKeva, and Krishna Jewellers.
- Partnered with strategy, design, and performance teams to deliver brand‑aligned, insight‑driven communication solutions.
- Supported digital audits, analytics reviews, and content optimization using social listening and reporting tools.
Digital Marketing Associate
Genesis BCW
Gurgaon
04.2015 - 10.2015
- Supported integrated marketing and PR campaigns for brands including American Express, Logitech, Panasonic, ITC Infotech, Fitbit, and Avon.
- Managed social media calendars, publishing, engagement, and performance reporting.
- Assisted with media outreach, journalist lists, and digital reputation management initiatives.
- Gained strong grounding in integrated marketing communications and brand strategy.
Education
Postgraduate Degree - Corporate Communications (Advertising & PR)
Manipal Academy of Higher Education
Manipal, Karnataka, India01.2015
Bachelor's degree - Communication, Journalism, and Related Programs
Manipal Academy of Higher Education
Manipal, Karnataka, India01.2014
Skills
- Marketing Communications Brand Messaging & Positioning Content Strategy Social Media Marketing Community Management Campaign Planning & Execution Integrated Marketing Campaigns Audience Engagement Consumer Insights Performance & Growth Marketing Affiliate & Partner Marketing Influencer & Publisher Partnerships Client & Stakeholder Management Marketing Analytics & Reporting CRM (Salesforce) Cross‑functional Collaboration Go‑to‑Market Support Copywriting & Editorial PR & Digital Communications AI Prompt Engineering
Certification
- Introduction to Prompt Engineering for Generative AI
- Inbound Marketing
- Prompt Engineering with ChatGPT
- Affiliate Marketing Foundations
- Inbound Marketing
- Prompt Engineering with ChatGPT
- Affiliate Marketing Foundations
Timeline
Senior Client Services Analyst - Affiliate Marketing
CJ
12.2023 - Current
Social Media Community Manager
SpinX Games Limited
10.2019 - 12.2023
Community & Marketing Specialist
Electronic Arts (EA)
06.2018 - 06.2019
Senior Copywriter
GenY Medium
03.2016 - 05.2018
Digital Marketing Associate
Genesis BCW
04.2015 - 10.2015
Postgraduate Degree - Corporate Communications (Advertising & PR)
Manipal Academy of Higher Education
Bachelor's degree - Communication, Journalism, and Related Programs
Manipal Academy of Higher Education