Saurabh Baurai
Bengaluru
Summary
Dynamic digital marketing leader with a proven track record at The White Teak Company, driving revenue growth from ₹12 Cr to ₹140 Cr. Expert in performance marketing and brand storytelling, I excel in optimizing campaigns and enhancing customer engagement, resulting in a 2.5X increase in lead-to-sale conversions through strategic cross-functional collaboration.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing Head
The White Teak Company by Asian Paints
Bangalore
11.2019 - 02.2025
- Spearheaded the digital marketing function and played a pivotal role in scaling the business from ₹12 Cr to ₹140 Cr.
- Created Omnichannel Approch to increase the Walk-ins by 10%.
- Designed and implemented a comprehensive growth plan, leveraging full-funnel strategies on Google Ads and Meta (Facebook + Instagram) platforms, resulting in exponential online revenue growth and enhanced brand visibility.
- Optimized performance marketing campaigns across channels, reducing CAC and improving ROAS consistently year-on-year.
- Streamlined the lead management process end-to-end—from acquisition to conversion—by integrating automation tools, CRM systems, and setting up nurturing workflows, leading to a 2.5X increase in lead-to-sale conversion rates.
- Collaborated closely with cross-functional teams including creative, sales, and tech to ensure alignment of marketing goals with overall business objectives.
- Introduced a strong analytics framework using Google Analytics, campaign dashboards, and attribution modeling to track and improve campaign performance.
- Championed brand storytelling and premium positioning for the luxury lighting category through innovative content strategies, influencer tie-ups, and targeted campaigns.
Digital Marketing Manager
Qtrove.com
- Company Overview: My profile is a complete digital marketing solution for your company
- Growth hacking, PPC, Social media marketing, Search engine optimization, Inbound marketing, Email marketing, Performance marketing is my area of expertise
- Growth hacking, PPC, Social media marketing, Search engine optimization, Inbound marketing, Email marketing, Performance marketing is my area of expertise
Social Media Analyst
Langoor Digital
- Handling social media accounts for KrispyKreme, Tech Mahindra, iD fresh, Epson, Fossil
Digital Marketing Associate
Qtrove.com
- -Getting vendors on the platform
- - Vendor management
- - Strategy management
- - SEM
- - E mail Marketing
Business Development Executive
Guitarstreet India pvt ltd
- Key Result areas: - ab testing for landing pages
- - Sales Email Campaigns
- - Mobile marketing
- - SEM
- Lead Generation strategy
- - Understanding about the Organization and its business activities
- - Generation of new leads through e-mail campaign
- - Different Strategies for leads from different countries
Education
MBA - Marketing
Christ College Institute of Management
Bangalore, INDIA06-2016
B.Tech/B.E. - Industrial Engineering
Dr AMBEDKAR INSTITUTE OF TECHNOLOGY
Bengaluru, INDIA08-2012
XIIth - English
Kendriya Vidyalaya IISc
Bangalore03-2008
Xth - English
Kendriya Vidyalaya IISC.
Bangalore05-2006
Skills
- Marketing
- Brand storytelling
- Search Engine Marketing
- Digital marketing
- Social Media Marketing
- Digital strategy
- Marketing Manager
- Growth Strategy
- Performance Marketing
- Digital analytics
- Growth Hacking
- Performance marketing
- Lead Generation strategy
- Lead management
- Omnichannel strategy
- Customer engagement
- Cross-functional collaboration
- Campaign optimization
- E-commerce strategy
- Content strategy
- Brand development
Certification
- Analytics
- Social Media Marketing
- Social media analytics
- Category Management
Social Link
https://www.linkedin.com/in/saurabhbaurai-b1271ab5/
Languages
- English
- Hindi
- Kannada
Projects
Project Management of T.T.P.S in ABB, Main problems of communication and improper planning in the project
Total Work Experience
11 Years 0 Month
Timeline
Digital Marketing Head
The White Teak Company by Asian Paints
11.2019 - 02.2025
Digital Marketing Manager
Qtrove.com
Social Media Analyst
Langoor Digital
Digital Marketing Associate
Qtrove.com
Business Development Executive
Guitarstreet India pvt ltd
MBA - Marketing
Christ College Institute of Management
B.Tech/B.E. - Industrial Engineering
Dr AMBEDKAR INSTITUTE OF TECHNOLOGY
XIIth - English
Kendriya Vidyalaya IISc
Xth - English
Kendriya Vidyalaya IISC.
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