Saurabh Bhatnagar

Accomplished leader with over three decades of experience in business leadership, brand management, and strategic planning for profitable growth. Currently serving as Director at National Advertising Agency. A team player known for maintaining positive relationships with colleagues, superiors, and stakeholders. Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

• Conceived and implemented JAGRAN CSR SUMMIT: 2024, A knowledge-based activity for revenue generation and brand building. Executed 3 events in Lucknow, Noida and Delhi.
• Conceived and implemented Jagran Digital Drive: 2023, An activity to extend meticulous digital exposure to the existing retail and SME clients, by offering them bundled packages with creative and technical support.
• Conceived and implemented JAGRAN ACHIEVER AWARDS:2022 A series of events at international locations for revenue generation. Executed 19 international events in two years.
• Notable contribution to the teams by meeting assigned business targets and earned Star Unit Awards for consecutive five years.
• Strengthen “Regional Markets”, in Uttar Pradesh, Uttarakhand, Greater -Punjab, Haryana, Madhya Pradesh and Chhattisgarh. Yielded double digit growth in revenues.
• Bagged Star Trophy : for North Zone. (Greater Punjab) For overall outstanding performance.
• “Risen through the ranks” in the organization and rewarded accordingly.

Exhibition and Event Management –

• Bagged “Global Biofuels Alliance”- Indian Oil Pavillion, in prestigious India Energy Week – February 2025. Executed stall with modern engagement and display technologies.
• Bagged “Ministry of Power”- Pavillion, in prestigious Elecrama – February 2025. Executed stall with modern engagement and display technologies accommodating 9 PSUs active in power sector.
• Bagged “NTPC – Fly ash bricks”- Pavillion, in prestigious IITF– December 2024. Executed stall with modern engagement and display technologies.
• Conceived and implemented JAGRAN CSR SUMMIT: 2024, A knowledge-based activity for revenue generation and brand building. Executed 3 events in Lucknow, Noida and Delhi.
• Conceived and implemented JAGRAN ACHIEVER AWARDS:2022 A series of events at international locations for revenue generation. Executed 19 international events in two years.

Marketing and Advertisement Sales Management –

• Combating competitor activities and garnering new opportunities for business growth. Conceptualisation and implementation of new business initiatives is an integral part of my role.
• Driving initiatives and achieving goals, exploring marketing avenues to build consumer preference, drive advertising volumes with strategic yield management and effective pricing.
• Conceptualizing & implementing the systems and procedures with strict adherence to each of them.

Channel Management –

• Development of responsive network of sales and after sales. Responsible for identification and elimination of inefficiencies in the chain.
• Providing assistance to channels by conducting training programs to ensure seamless delivery of quality services in the market.

Relationship Management –

• Building and strengthening relationships with commercial, government & key accounts; thereby ensuring smooth running of sales and operations.

• Advertising Standards Council of India. ASCI
• International News and Media Association. INMA