Saurabh Bhatnagar

Accomplished leader with over three decades of experience in business leadership, brand management, and strategic planning across various mediums. Currently serving as Director at National Advertising Agency , successfully overseeing operations in key regions like Uttar Pradesh, Delhi-NCR, and Punjab. Proven track record of driving profitable growth through comprehensive media solutions and adept at fostering collaboration among diverse organizational departments. A team player known for maintaining positive relationships with colleagues, superiors, and stakeholders.

• Conceived and implemented JAGRAN CSR SUMMIT: 2024, A knowledge-based activity for revenue generation and brand building. Executed 3 events in Lucknow, Noida and Delhi.
• Conceived and implemented Jagran Digital Drive: 2023, An activity to extend meticulous digital exposure to the existing retail and SME clients, by offering them bundled packages with creative and technical support.
• Conceived and implemented JAGRAN ACHIEVER AWARDS:2022 A series of events at international locations for revenue generation. Executed 19 international events in two years.
• Notable contribution to the teams by meeting assigned business targets and earned Star Unit Awards for consecutive five years.
• Strengthen “Regional Markets”, in Uttar Pradesh, Uttarakhand, Greater -Punjab, Haryana, Madhya Pradesh and Chhattisgarh. Yielded double digit growth in revenues.
• Bagged Star Trophy : for North Zone. (Greater Punjab) For overall outstanding performance.
• “Risen through the ranks” in the organization and rewarded accordingly.

Exhibition and Event Management –

• Bagged “Global Biofuels Alliance”- Indian Oil Pavillion, in prestigious India Energy Week – February 2025. Executed stall with modern engagement and display technologies.
• Bagged “Ministry of Power”- Pavillion, in prestigious Elecrama – February 2025. Executed stall with modern engagement and display technologies accommodating 9 PSUs active in power sector.
• Bagged “NTPC – Fly ash bricks”- Pavillion, in prestigious IITF– December 2024. Executed stall with modern engagement and display technologies.
• Conceived and implemented JAGRAN CSR SUMMIT: 2024, A knowledge-based activity for revenue generation and brand building. Executed 3 events in Lucknow, Noida and Delhi.
• Conceived and implemented JAGRAN ACHIEVER AWARDS:2022 A series of events at international locations for revenue generation. Executed 19 international events in two years.

Marketing and Advertisement Sales Management –

• Combating competitor activities and garnering new opportunities for business growth. Conceptualisation and implementation of new business initiatives is an integral part of my role.
• Driving initiatives and achieving goals, exploring marketing avenues to build consumer preference, drive advertising volumes with strategic yield management and effective pricing.
• Conceptualizing & implementing the systems and procedures with strict adherence to each of them.

Channel Management –

• Development of responsive network of sales and after sales. Responsible for identification and elimination of inefficiencies in the chain.
• Providing assistance to channels by conducting training programs to ensure seamless delivery of quality services in the market.

Relationship Management –

• Building and strengthening relationships with commercial, government & key accounts; thereby ensuring smooth running of sales and operations.

• Advertising Standards Council of India. ASCI
• International News and Media Association. INMA