Saurabh Dravekar

• Successfully led and mentored a team of 3 to 4, fostering a collaborative environment that enhances productivity and skill development.
• Executed paid campaigns across platforms including Facebook, Instagram, LinkedIn, and Google Ads, achieving substantial performance improvements.
• Managed and optimized budgets for paid campaigns to ensure maximum ROI through strategic allocation.
• Handled campaigns for brands including Lululemon, Nike, Autodesk, 3M, and OCBC, driving brand visibility and engagement.
• Monitored emerging social media trends to implement innovative techniques for competitive advantage.
• Collaborated with creative, content, and analytics teams to develop integrated social media strategies aligned with marketing objectives.
• Created comprehensive reports and analyzed data to identify adjustments needed for client KPIs.
• Conducted post-campaign analyses to evaluate performance factors influencing outcomes.

Developed targeted product sets for e-commerce campaigns, resulting in revenue and ROI increases of 12 to 15%.

• Managed branding and performance campaigns across multiple platforms, engaging clients to clarify requirements.
• Leveraged audience segmentation and targeting strategies to effectively reach specific demographics.
• Resolved campaign-related issues and improved team dynamics to ensure seamless operations.
• Maintained communication with clients to set expectations and provide regular updates on performance.
• Utilized advanced analytics and A/B testing to adjust strategies based on performance data.
• Spearheaded creative testing initiatives to refine ad formats and messaging for increased engagement.
• Conducted post-campaign evaluations to analyze trends and inform future strategies.
• Collaborated with third-party vendors to evaluate offerings against campaign objectives, establishing clear KPIs.