Summary
Overview
Work History
Education
Skills
Industries
Professional Highlights
Achievements
Timeline
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Saurabh Gupta

Saurabh Gupta

Thane

Summary

Accomplished media professional with 7 years of extensive experience in the digital advertising industry. Proven expertise in developing and executing innovative media strategies that drive brand growth and enhance market presence. Adept at managing comprehensive digital campaigns across multiple platforms, including social media, search engines, and programmatic advertising.

Overview

11
11
years of professional experience

Work History

Group Head - Media Planning

Mirum India – WPP Group Company
04.2022 - Current
  • Developed and executed media plans for diverse clients across various industries
  • Leading a team of media planners and analysts to deliver outstanding campaign results
  • Managed multi-channel campaigns, ensuring alignment with client goals and KPIs
  • Devised & implemented strategic campaigns for brand awareness & traffic generation.

Sr. Manager - Media Planning

Mirum India – WPP Group Company
04.2020 - 03.2022
  • Monitored and optimized campaigns to ensure peak performance
  • Negotiated and purchased digital ad space to maximize budget efficiency
  • Managed & directed a team in the coordination of planning & operations
  • Provided detailed reporting and analysis to clients, highlighting key metrics and insights.

Executive – Manager, Media Planning

Mirum India – WPP Group Company
01.2017 - 03.2020
  • Formulating comprehensive, long-term account strategies for Media Planning & Buying across various platforms, including Social, Google Ad accounts, Programmatic, & Email Networks, for diverse clientele
  • Cultivating & expanding a network of publishers and affiliates to secure optimal rates for our media campaigns, while effectively overseeing relationships & negotiations to maximize campaign success
  • Developed and implemented strategic influencer and blogger campaigns for prominent brands
  • Managed extensive reporting processes and effectively oversaw dashboard operations to track and analyse campaign performance.

Sr. Executive MIS

Social Wavelength
01.2014 - 12.2016
  • Oversaw diverse reports across different platforms for multiple clients, comprising Daily, Interim, and Final reports
  • Initiated & managed escalation tasks to ensure the achievement of client objectives
  • Collaborated with team members to uphold seamless functionality during the reporting process
  • Delivered monthly reviews to the CEO, presenting in-depth analyses of campaign performance.

Monitoring Executive –ORM

Social Wavelength
06.2013 - 12.2013
  • Reviewed all mentions generated by the applied tool for the assigned Client, meticulously extracting relevant information from the results
  • Eliminated irrelevant media mentions to ensure a refined and accurate dataset
  • Categorized pertinent results into various sections, enhancing the organization of information
  • Engaged in manual tracking of results to provide tailored insights for the client
  • Managed the account of a major telecom network giant on an individual basis
  • Implemented daily classification of data using the Radian6 platform
  • Compiled a comprehensive list of negative keywords and incorporated them into the tool as needed
  • Prepared reports based on meticulously classified data extracted from the Radian 6 tool.

Education

T. Y. B. Com -

Vikas College
01.2010

H.S.C. -

Vikas College
01.2007

S.S.C. -

National High School
01.2005

Skills

  • Media Planning & Buying
  • Search Engine Marketing
  • Affiliate Marketing
  • Customer Acquisition
  • Campaign Management
  • Google Adwords
  • Social Media Platforms
  • Programmatic Advertising
  • Google Analytics
  • Influencer Marketing
  • Rich Media & Innovation

Industries

  • BFSI
  • Automotive
  • Hospitality
  • Real Estate
  • Healthcare
  • Fashion
  • FMCG

Professional Highlights

  • Successfully led the launch of high-impact digital campaigns for leading brands, resulting in significant increases in engagement and ROI.
  • Expertise in leveraging data-driven insights to optimize media spend and improve campaign performance.
  • Strong track record of building and maintaining strategic partnerships with key media platforms and technology providers.
  • Skilled in using advanced digital tools and analytics to measure and report on campaign effectiveness.

Achievements

  • Recognized with Youth Marketing Awards
  • Honored at the Internet Advertising Competition (IAC) Awards
  • Star Performer of the Department
  • DMA ASIA ECHO Award for #ShuruaatSIPse campaign

Timeline

Group Head - Media Planning

Mirum India – WPP Group Company
04.2022 - Current

Sr. Manager - Media Planning

Mirum India – WPP Group Company
04.2020 - 03.2022

Executive – Manager, Media Planning

Mirum India – WPP Group Company
01.2017 - 03.2020

Sr. Executive MIS

Social Wavelength
01.2014 - 12.2016

Monitoring Executive –ORM

Social Wavelength
06.2013 - 12.2013

T. Y. B. Com -

Vikas College

H.S.C. -

Vikas College

S.S.C. -

National High School

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Saurabh Gupta