Summary
Overview
Work History
Education
Skills
Awards
Websites
Timeline
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Saurabh Malik

5/562, Vikas Khand, Lucknow, Uttar Pradesh

Summary

Results-driven retail and marketing professional with over 16 years of experience in merchandising, planning, inventory management, and leading high-impact marketing campaigns. Proven ability in new store launches, team leadership, budget management, and performance optimisation to drive revenue growth and operational efficiency.

Overview

16
16
years of professional experience

Work History

Senior Manager - Merchandising

Reliance Industries Ltd
Lucknow
04.2023 - Current
  • Company Overview: Smart Point Merchant
  • Drove over 90% product availability in top 500 SKUs by optimising inventory strategies.
  • Reduced Days on Hand (DOH) by meticulously removing low-performing SKUs per category.
  • Established Minimum Base Quantities (MBQs) aligned to sales trends and devised category-specific DOH targets.
  • Led store teams in consistent, disciplined execution—focusing on customised assortments by store size and sales data.
  • Supported financial objectives by ensuring margin protection and in-stock efficiency.
  • Smart Point Merchant

Senior Marketing Manager

BYJU’S
10.2022 - 04.2023
  • Spearheaded the successful launch of a new centre, surpassing regional targets and KPIs.
  • Developed and rolled out comprehensive marketing calendars aligned to business objectives.
  • Orchestrated impactful ATL/BTL initiatives: SMS campaigns, newspaper ads, and lift branding.
  • Leveraged analytics to refine ongoing campaigns for maximum visibility and conversion.

Senior Marketing Manager

DJTeR & Eaitertsof
09.2021 - 10.2022
  • Directed high-impact marketing engagement programs across catchments.
  • Crafted and executed city-level promotional strategies to deepen customer connection.

Marketing Manager

More Retail Pvt Ltd
Punjab
04.2014 - 04.2021
  • Developed and implemented compelling go-to-market strategies, resulting in sustained 13% year-over-year revenue growth.
  • Successfully launched 53 new stores in three years, significantly increasing market share and regional presence.
  • Managed a ₹3 crore annual marketing budget, consistently delivering high-impact campaigns and ensuring stringent cost control.
  • Oversaw vendor onboarding, managed BTL activations, and drove continuous enhancements in visual merchandising across stores.
  • Led targeted SMS and print campaigns, orchestrated radio announcements, and conducted competitive analysis to outmaneuver rivals and generate higher footfall.
  • Championed innovative initiatives that elevated brand visibility and enriched the customer experience in key catchments.
  • Managed the Bakery, Dairy & Frozen category across North India, achieving 300% top-line growth through strategic assortment planning and local sourcing.
  • Introduced new products, benchmarked competition, and developed planograms for optimal stock management.
  • Executed dump control, monitored line fill/case fill, enhanced vendor and inventory management, and ensured exceptional product freshness and consistent availability across all stores.

Category Manager

More Retail Pvt Ltd
Punjab
11.2010 - 03.2014
  • Drove 300% top-line growth across the Bakery, Dairy & Frozen category in North India through strategic planning and execution.
  • Conducted assortment planning and leveraged local sourcing to optimise product offerings and match regional tastes.
  • Introduced innovative products and consistently benchmarked against competition to ensure market relevance.
  • Executed rigorous dump control protocols and developed planograms for efficient stock management.
  • Monitored line fill and case fill metrics, continually improving operational supply chain efficiency.
  • Oversaw vendor relations and inventory management initiatives to enhance product freshness index.
  • Ensured uninterrupted availability of Bakery, Dairy & Frozen goods across all regional stores for superior customer experience

Team Leader

Bharti Retail Pvt. Ltd.
Haryana
10.2009 - 10.2010
  • Led and motivated a team of 18 associates, significantly enhancing sales performance through comprehensive training and coaching.
  • Conducted competitive benchmarking analyses to evaluate market positioning and identify growth opportunities.
  • Managed shrinkage control measures effectively, minimizing losses and improving inventory accuracy.
  • Maintained high store hygiene standards in strict adherence to company guidelines.
  • Designed and implemented point-of-purchase displays, resulting in increased customer engagement and product visibility.
  • Coordinated staff scheduling and roster management, ensuring efficient store operations and optimal workforce coverage.

Education

MBA - Retail Management

BIMTECH
Greater Noida

Skills

  • Merchandising & Assortment Planning
  • Inventory Optimization & DOH Control
  • ATL/BTL Campaigns
  • Budget Management
  • Vendor Relations
  • Catchment Mapping & Analysis
  • Store Launches & Expansion
  • Data-Driven Marketing
  • Team Leadership

Awards

  • Competition Shield
  • 100% Juice
  • Private Label League
  • Zonal Awards

Websites

Timeline

Senior Manager - Merchandising

Reliance Industries Ltd
04.2023 - Current

Senior Marketing Manager

BYJU’S
10.2022 - 04.2023

Senior Marketing Manager

DJTeR & Eaitertsof
09.2021 - 10.2022

Marketing Manager

More Retail Pvt Ltd
04.2014 - 04.2021

Category Manager

More Retail Pvt Ltd
11.2010 - 03.2014

Team Leader

Bharti Retail Pvt. Ltd.
10.2009 - 10.2010

MBA - Retail Management

BIMTECH

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