Saurabh Mishra
Sales & Operations
Prayagraj
Summary
With 14 years of experience in Operations, PnL management, Strategy, BTL marketing, Distribution Management, Exclusive Retail, Key Accounts, RRF & LFR management, Team Handling, and Sales. Successfully managed 10+ distributors and 210+ team members. Proven leadership skills demonstrate adaptability and sound decision-making abilities in high-performance environments with strict deadlines and multiple deliverables. Excel at gathering market intelligence, tracking competitor activities, and providing valuable inputs to fine-tune sales & marketing strategies. Skilled in organizing sales promotional activities for brand building and market development efforts. Identify and network with prospective clients, generate business from existing accounts, develop new revenue streams, and maintain customer relationships. Offer a 360-degree understanding of business that makes an exceptional choice for any role.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Circle Business Head - UPE
Jubilant Food Works Ltd. (Domino's)
Prayagraj
01.2025 - Current
- Responsible for the PnL, Operations, NSO, NPD, Revenue & EBDITA growth and team success for UPE.
- Set and monitored annual & monthly budgets for departments and entire business.
- Enhanced customer satisfaction (C-SAT) with timely response to issues and proactive problem-solving measures.
- Developed and implemented successful strategies for building profit stories through added business verticals like IRCTC, Aggregators & ODCs.
- Lowered the Attrition rate of circle by developing high-performing team members through effective coaching, mentoring, and performance evaluations.
- Managed budgets, forecasting financial needs, and ensuring fiscal responsibility across all departments.
- Monitored OER, C S Audits, Quality audits, NSF & FSSAI audits, environmental bodies, legal permission & licenses
- Negotiated favorable contracts with vendors, reducing operational costs and fostering long-term partnerships.
- Analyzed financial data to identify trends, inform decision-making processes, and optimize resource allocation for maximum profitability.
- Led cross-functional teams to achieve successful project completion within tight deadlines.
- Streamlined costs (Food Cost & ROC) through proactive examination and improvement of operations, reducing order cancellations, makeline crew trainings, hand calibrations, optimized indenting , roster planning & delivery OPH.
- Streamlined operations for cost reduction through process optimization and efficiency improvements.
- Managed and organized internal communication to hold staff accountable to priorities such as DI-TA push, controlled DOT & enhanced SOT.
- Developed bottom-up forecasting plans for territory, addressing sales goal attainment.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Area Sales Manager
Carlsberg India Pvt. Ltd.
Mumbai
03.2023 - 01.2025
- Handling GT sales under distribution model within Western Sub- Urbs of Mumbai for hybrid channels (ON & OFF), extendedly managed by team of 10 Sales Executives (On-roll).
- Forecast & achieve the budgeted volume & market share of given area.
- Monitor competitor activities, market trends, opportunities & build strategies accordingly in consultation with leadership teams.
- Ensure market coverage (DT) as per norms by SEs & audit the same in a timely manner.
- Responsible for planning marketing support deployments, assets (signage, chillers) & ensure there positioning as per plan.
- Build relationships across accounts & RTM to ensure achievements of all commercial metrics.
- Ensuring brand positioning in the targeted markets through NPD drives, controlled monetization metrics & audits.
- Emphasizing on 'HOW' part of the execution & achievement which may support 'WHAT' as an objective.
- Managing to capture industry trends, seasonality, customer preferences, brand share & scope of opportunity through available legitimate resources & manpower.
- Responsible for budgeting, forecasting, planning & structuring the RTM of assigned area for a consistent volume & share growth.
- Ensuring channel partner profitability through effective communication of fair business ask, monthly agendas, cross functional & other trade related supports.
- Understanding & planning volume growth as per seasonality & phasing of business.
- Ensuring desired Premium & Can Mix share.
- Part of India’s 1st 'Smart Merch' IR application pilot project for fetching the cold share of vesicular at any given outlet.
- Achievements:
- Highest can mix in entire Mumbai -Thane region (25%) throughout 2023
- Gained premium mix by 3% (14% to 17%) in the western suburbs of Mumbai
- 98% Distribution coverage for 6 brands & 2 SKUs
- Gained 1% Market share in premium strong segment by Q1 2024
- Gained 2% market share in mainstream strong segment for Q2 2024
- Ensured 6 brand menu listing at top 45% On trade outlets (Platinum & Gold).
State Program Manager
Xiaomi India
Lucknow, Pune
12.2018 - 02.2023
- Company Overview: Mobiles, TVs, laptops & Eco Systems
- Leading 2 States - Distributors, On Role Sales and Marketing Team for effective channel sales paraphernalia.
- Defining KPIs for the team and simultaneously ensuring the team is enabled & equipped to deliver them.
- Managing MI Commerce (online channel for offline outlets) for customer generation and sales lead completion.
- Take Initiatives to Increase exclusive footprint, post-acquisition, evaluation & on-boarding.
- Ideate marketing strategies to execute them for generation of incremental sales, new product launches & BTL support.
- Mobiles, TVs, laptops & Eco Systems
- Key Performance:
- Distribution sales - Best in the Country for Nov 2019 – Sold more than 19000 units in a month with 32% market share for Q4.
- Increased Exclusive Retail Width by 40% till Q3 2020
- National Rank- 1 for 'Diwali with Mi' contest consecutively for 2019 & 2020 being in to CSM role.
- Managing Marketing / Sales Activities to Reduce Negative RoI Stores 9 To 0
- Ensured 100% Mi Stores to be Profitable.
- Increased Sell Out of TVs at Stores By 40% till Q1 2022
- Rolled Out Mi Store on Wheels – India’s 1st.
- Accolades:
- Rewarded as one of the top SPMs during Diwali With Mi 2022
- Best Flagship Series Performance in the Country – Bingo Award 2021
- Best Performance During June 2021 for MI Commerce (an online platform for offline retail partners)
- Had Maximum Number of Partners Qualifying for VIP (a program run for exclusive outlets)
Area Sales Manager
Dish Tv India Pvt Ltd.
Pune
03.2017 - 11.2018
- Responsible for marketing & customer acquisition through channel sales of set top boxes & HD boxes.
- Creating and driving productivity and performance metrics.
- Developing GTM strategies for new launches (Bling) and designing plans for new offerings across to ensure successful implementation.
- Building Strategies on Insights of the identified problems to win slow moving markets.
- Creating Programs to fuel Business Growth & customer retention through push of high value FRCs & annual packs.
- Drive cross selling opportunities for DTH via integrated walk in & walkout model.
- Execute marketing communications to upsell existing base and cross sell other lines of business via D2R.
- Lead team of 6 ASEs for better expansion & extraction of business through various pockets of assigned geography.
City Sales Manager
Tata Teleservices Maharashtra Ltd
Pune, Kolhapur
08.2015 - 02.2017
- WOD Expansion & revenue growth through new acquisitions & E-recharges in GT trade.
- Improving customer ARPU (Average Revenue per User) through upselling high value FRC & long validity recharges.
- Setting KPIs and driving team (4 PSRs) to ensure distribution achievement.
- Ensuring Partner RoI and driving COCA (Cost of Customer Acquisition).
- Effective business generation & utilization of LUTs.
- Sales Key Performance:
- Trained, Monitored and Motivated the Entire Team Receive More Than 100% Incentive on Target Achievement.
- Ensured All Franchisee Partners Earn 100% of their trade schemes.
- Increased Exclusive Width By 30% - the highest in Region for The Year.
- Increased ARPU by 18%.
- Accolades:
- Topped Charts of Dec 2015 on prepaid Acquisitions.
- Won the Megathon 2016 championship & On Net Ka Senapati for Q3 2016.
Relationship Manager
Vodafone Digi link Pvt. Ltd
RaeBareli
02.2014 - 07.2015
- WOD Expansion & revenue growth through new acquisitions & E-recharges in GT trade.
- Improving customer ARPU (Average Revenue per User) through upselling high value FRC & long validity recharges.
- Setting KPIs and driving team (4 PSRs) to ensure distribution achievement.
- Ensuring Partner RoI and driving COCA (Cost of Customer Acquisition).
- Effective business generation & utilization of LUTs.
- Accolades:
- Top Gun winner for Q3 2014.
- Won MNP ka Hero for Jan 2015.
Sales Manager
S & J Industries (FMCG)
Kanpur
05.2012 - 01.2014
- Channel sales & distribution management for confectionaries, bakery products & confetti.
- Ensuring effective FIFO inventory management at distribution point.
- Planning and forecasting of sales as per seasonality & perishability of products.
- Managing linearity of sales through proper phasing of volume numbers in terms of secondaries.
- ROI management of distributors.
- Ensuring range wise availability of products across channels.
- SKU wise placement at outlets along with shelf acquisition & trade scheme communications.
Education
MBA - marketing management, PGDBM -Hr
Sinhgad Institute of Business Administration & Computer Application
Pune 05.2010 - 04.2012
Bachelor Of Business Administration (BBA) - Business Administration
Mewar Institute of Management
06.2007 - 04.2010
Skills
Team Management
Sales (Channel, exclusive & LFR)
Operations & PnL
Marketing (Trade & BTL)
Microsoft Office (Expert)
Survey Monkey (Expert)
Budgeting, planning & forecasting
IOT & its Applications (NIIT)
Power BI (Basic)
Hygiene Maintenance
Distributor Management
Market Penetration & NPD
Personal Information
- Total Experience: 14+ Years
- Location Preference: Tier I & II
- Date of Birth: 07/07/87
- Marital Status: Married
Native Place
Lucknow
Timeline
Circle Business Head - UPE
Jubilant Food Works Ltd. (Domino's)
01.2025 - Current
Area Sales Manager
Carlsberg India Pvt. Ltd.
03.2023 - 01.2025
State Program Manager
Xiaomi India
12.2018 - 02.2023
Area Sales Manager
Dish Tv India Pvt Ltd.
03.2017 - 11.2018
City Sales Manager
Tata Teleservices Maharashtra Ltd
08.2015 - 02.2017
Relationship Manager
Vodafone Digi link Pvt. Ltd
02.2014 - 07.2015
Sales Manager
S & J Industries (FMCG)
05.2012 - 01.2014
MBA - marketing management, PGDBM -Hr
Sinhgad Institute of Business Administration & Computer Application
05.2010 - 04.2012
Bachelor Of Business Administration (BBA) - Business Administration
Mewar Institute of Management
06.2007 - 04.2010
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