Saurabh Parashar

• Architect and execute digital acquisition and revenue marketing strategies, driving significant pipeline and revenue growth.
• Lead a high-performing digital marketing team, fostering innovation and data-driven decision-making.
• Collaborate with cross-functional teams to optimize the buyer journey and align digital strategies with business goals.
• Utilize analytics to track performance, define KPIs, and continuously optimize marketing strategies.
• Manage and allocate the digital media budget effectively across channels to achieve revenue targets.
• Implement high-velocity digital demand generation programs, delivering sales-ready leads to the inside sales team.

• Directed digital transformation initiatives, integrating marketing technologies to streamline operations and improve campaign performance.
• Ensured alignment of digital marketing strategies with overall marketing and business objectives through cross-functional team collaboration.

• Developed and executed digital marketing strategies that enhanced brand positioning, customer engagement, and lead generation.
• Analyzed campaign performance, providing insights for continuous improvement and optimization.

I led the development of omni-channel marketing analytics, enabling BCG to effectively engage clients and drive business growth through data-informed strategies.

• Implemented field marketing strategies that supported lead generation and relationship building, contributing to new revenue streams in the India market.

• Pre-sales and lead gen support for the Connect & Sell SaaS platform
• Supporting sales through client research and proposal development
• Use case scenario building and product demonstrations.

• Pre-sales and lead gen support for the Connect & Sell SaaS platform
• Supporting sales through client research and proposal development
• Use case scenario building and product demonstrations.

• As a Strategic Sales Trainer, I revolutionized our sales training program by delivering customized, data-driven instruction that enhanced our teams' ability to effectively sell Dell's products and services
• My role focused on creating targeted learning experiences, promoting advanced sales methodologies, and fostering continuous development
• By aligning training with strategic sales goals, I played a crucial role in boosting performance and driving success in a competitive market.