SAURABH RATHI
Pune
Summary
Dynamic Social Media Associate with over three years of experience in strategizing, executing, and optimizing digital campaigns across diverse platforms. Expertise in leveraging SEO, SEM, and SMM techniques to enhance engagement and conversion rates significantly. Proficient in utilizing analytics tools to track performance metrics, managing social media accounts effectively while crafting compelling content and implementing targeted advertising strategies to elevate brand visibility and foster community engagement. Committed to driving impactful results through innovative approaches and data-driven decision-making.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Associate
Draiocht Media Private Limited
06.2022 - Current
- Client Communication: Understand and align with client objectives, suggest strategies and incorporate client feedback.
- Content Planning and Creation: Create content calendars, curate and write engaging content.
- Team Coordination: Delegate tasks to graphic designers and collaborate with colleagues.
- Campaign Planning and Execution: Customize and execute campaigns according to client goals.
- Posting and Optimization: Regularly post content across platforms like Facebook, Instagram, LinkedIn, etc, and optimizing for better performance.
- Community Management: Engage with the community, answer queries and provide guidance.
- Social Media Strategy: Develop unique strategies in line with market trends.
- Performance Review and Reporting: Analyze and present monthly performance reports to clients.
- Google My Business Management: Set up and manage Google My Business, respond to reviews and optimize the account.
- Paid Ads: Run paid advertising campaigns (Meta) based on client objectives and budget.
- Industry Experience: Worked with clients across SaaS-based Healthcare, Restaurants, Hospitality, Fashion, and Food Retail (Supermarkets) industries, supporting brand growth through social media strategy and digital engagement.
- Influencer marketing: Identifying and reaching out to relevant influencers for a specific brand, strategizing the campaign and ensuring successful execution in line with brand goals
Social Media Intern
Draiocht Media Private Limited
11.2021 - 05.2022
- Content Curation and Writing
- Participating in team discussion
- Exploring the social media marketing industry
Administrator
Shailesh Daga and Associates
05.2019 - 04.2021
Education
MBA - Digital Marketing
Dr. D. Y. Patil Vidyapeeth
Pune03-2026
Cost & Works Accounting
Sir Parashurambhau College
Pune01-2019
Intermediate Certificate - Digital Marketing
School of Digital Marketing
01-2018
Skills
- Social Media Strategy
- Digital Marketing
- Social Media Management
- Campaign Management
- Content Marketing
- Influencer Marketing
- Social Media Optimization
- Project Management
- Corporate Communication
- Collaborative
Certification
- Social Media Marketing Course Focus Pixel, Pune
- Soft Skills training Course SevenMentor and Training Pvt. Ltd.
- Google Analytics 4 (GA4) Certification – In Progress Google Skillshop
- Meta Certified Media Buying Professional – In Progress Meta Blueprint
- Meta Certified Marketing Science Professional – In Progress Meta Blueprint
Languages
English
Advanced (C1)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
marwari
Bilingual or Proficient (C2)
Timeline
Social Media Associate
Draiocht Media Private Limited
06.2022 - Current
Social Media Intern
Draiocht Media Private Limited
11.2021 - 05.2022
Administrator
Shailesh Daga and Associates
05.2019 - 04.2021
MBA - Digital Marketing
Dr. D. Y. Patil Vidyapeeth
Cost & Works Accounting
Sir Parashurambhau College
Intermediate Certificate - Digital Marketing
School of Digital Marketing