Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Hi, I’m
Saurabh S
Business Leader- Digital Transformation
Summary
Overview
18
years of professional experience
Work History
Paytm (One97 Comm)
Country Manager - QR Product Marketing & Digital
10.2021 - Current
Job overview
- Achieved Enterprise and Premium Segment Market Acquisition through SEOs, Digital Channels,Performance Marketing, Brand Salience, Retargeting and InApp product development and Digital Ads
- Worked on fortnight product based Digital Marketing Calendar and in 2yrs - YOY got a growth of 53% new CAC and Funnel with a lean team of 12 members, Overall worked on close to 100 + Brands and Partner lead campaigns
- Developed Paytm Cobranded - Market places - E commerce campaigns for Fitch - Instruments and Trade Partners- Food , FMCG, Lifestyle
- Built a high-performing sales team through targeted recruitment, training, and performance management initiatives.
- Established strong relationships with key industry players for business growth and expansion.
- Key Campaigns - Paytm LUV UPI , India Kahe Paytm Karo,Monsoon Dhamaka Campaigns , Paytm Cashback Campaigns, UPI for India, India Travels on Paytm
Phonepe - Flipkart (Walmart)
Digital Transformation Lead - Offline
07.2019 - 09.2021
Job overview
- With team size of 9 members in Digital Strategy, SEO, SEM, PPC, Google Tag Manager, Analytics, Meta, Instagram, X based - Targeting and Repurposed based SEO and Paid Campaigns with Growth funnel command and digital performance - CAC reduction by 23 %
- Handing Offline Digital Channel communication for Merchants and - Lending, Postpaid,EMI,Insurance,UPI,Wallet,EDC, QR, Sound Box, Transit, and others
- Working on annual retargeting marketing Retail plan to achieve acquisition and revenue targets - Overall annual spends and performance metrics of the Marketing Budget to grow 30 % - annually and keep track of Consumer Behaviour, Lifecycle metrics and Funnel Channels
- Leading complete Digital performance planning, innovation, agency management, Request -Order and payment process with all team members.
- Developing and TAT based delivery of Agencies, Partners - To develop Ad shoots, Ad plan, Digital sprints, QR , Retail roll outs - Overall annual Offline Marketing Growth charter Comprising of Digital, Social, Media, Retail, VM and new age Omni channel marketing tactics and sprints.
- Developed data-driven business insights to inform strategic decisions and drive growth. Trained and guided team members to maintain high productivity and performance metrics.
- Drove successful project implementation from concept to completion, meeting deadlines while maintaining strict budgetary controls.
- Key Campaigns - Karte JA Badhte Ja, Har phone pe Phonepe, Insurance - Phonepe Kamaal , Phonepe hai to Bharosa hai, Phonepe karo Sona Pao , Aamir, Alia - Brand Shoots
Jio
Regional South India Head - Jio Digital Life
10.2015 - 01.2019
Job overview
- Handling Digital Transformation Portfolio for - Jio Sun rise States of South & East - Targeting - ARPU of 500 Rs with UHNI, HNI Starting from Planning, develop execute annual Retail & Trade Marketing Budget of (Approx.) Rs 25 cr with 4 central & city JC marketing team
- Retail Trade Marketing Campaigns for - Jio Dhan Dhana Dhan, JioFi, JWO, IPL, Jio Retail Points, Jio Apps, LYF voLTE 4G
- Successfully done 3 IPL seasons - Handling - RCB and RPS, JIO Amravati Marathon, LYF Outdoor Campaign, Jionet Free 4G voLTE
- Accomplished mega Events - Jio Amaravati Marathon, Jio World Music Week, Jio - Revels 2017 , Jio IIMB Unmaad
- Planned Retail launch for Jio, LYF - RPS, RCB Meet & Greet Event, First ever LYF - Earth 1 Outdoor Campaign, Jio Health App.
- Managing end to end brand portfolio for Jio Digital Mini & Digital Xpress for running Digital Marketing Campaigns for Mass Retail, LKAM, RKAM, NKAM - Key
- Overall annual spends and performance metrics of the Marketing Budget to grow 30 % - annually Lifecycle metrics and Funnel Channels
- Leading complete Digital performance planning, innovation, agency management, Request -Order and payment process with all team members.
- Key Campaigns - Jio Dhan Dhana Dhan, 3 IPL Season for RCB, SH , MI teams, Jio Fiber campaign , Jio Free Campaign , LYF Campaign, Jio Amravati Marathon, MIT Revels, Ji Justin Beiber, Jio IIMB Unmaad and many more
Karbonn Mobiles Limited
Digital & Performance Head India
07.2014 - 09.2015
Job overview
- Flagbearer of Digital for the brand Karbonn
- Did IPL Karbonn championship series on Facebook and Instagram
- Titanium Machone and Mach 2 , Android , Digital launch on Social platforms to Influencer led - PPC and Impression based campaigns
- Handling end to end Marketing role for South & East India - Starting from Digital, Modern Trade , E- comm and RDs - Developing Web Banners , Bloggs, Pages , Content Writeup and Online Contests
- Successfully did engagements for Karbonn SMART campaigns with Channels - Univercell, Snapdeal, Sangeetha and KROs
- Key Campaigns - Be what you be - Titanium Octane Plus campaign 2
- Phone you got to have - Android One Sparkle V Campaign.
Percept Limited
Regional Sales Head (South India) - IMC Marketing
10.2011 - 06.2014
Job overview
- Key Digital Business Development & Influencers Engagement
- Key Marketing Campaigns - UNIVERCELL SYNC , Acer Malls , Lenovo- SPARTAN, Kingfisher- IPL , Apple - IPhone 5, 6 launch, Sony - XPERIA 4- Activations , Snickers- Hungry Grab a Snickers , IFB - ACs, Amaron - Last long Very Long, Pit stops & more
- Developed healthy profit margins and grew the team from 2 people to an 18 member strong team in 2 years
- Total Turnover of 21 Cr achieved .Highest and over achieved for South Region for two consecutive years-2012, 2013.
Digigraphix Dimensions Pvt. Ltd. (Semi Funded)
Founder, Business Marketing Head (Led 35 member)
03.2009 - 09.2011
Job overview
- In 16 mths - 4 - India projects Launches & Media Campaigns with leading brands like - Canon, HCL, HP, Britannia, Carnation etc
- Successfully Market Mapped-CDIT /Telecom sectors - Launching for 1500 towns and cities- Pan India- Samsung, HP, Dell
- 10 mth - DIGITAL MARKETING CONSULTANT - Managed 18 campaign cycles for Catalina, Nectar, and Sainsbury - Coupon @ Till Kellogg's
Reliance Industries Ltd. (RIL)
Manager- Central Branding Team
02.2006 - 02.2009
Job overview
- Pioneer of Retail Revolution in Pre Digital India
- Made First Website for Reliance Stores and Reliance Petroleum
- Made First - E learning, E Ticketing , E gaming , E surfing, E video channels
- Part of Core Team which changed Retail Landscape in country with digital means and ways
- 6 states Marketing Launces - 287 stores , 13 Business Categories in a span of 2 years , Single handed contribution - Nominated for Chairmans Award 2006 -07
Education
KelloggsBangalore
Hands On Projects For Retail Buying & Merchandising And Digital Marketing Events & Campaign Running Live Projects from Marketing Leadership
04.2001
University Overview
IIM BangaloreBangalore
Nominated by Top- RIL Management and Karbonn team amongst outstanding performers of the year for the course from MDP - Digital Marketing & Analytics
04.2001
University Overview
IIM AhmedabadAhmedabad
Retail, VM, Media & Market Planning + SAP IS retail Implementation Internship project at - EVOK- Retail Chain from MDP - Managing Strategy
04.2001
University Overview
MICAAhmedabad, India
MBA from Marketing
04.2001
University Overview
- Graduation with Distinction
IETAgra
Bachelor of Engineering from Computer Science
04.2001
University Overview
- Honours
- Graduation with Distinction
IIT KanpurKanpur
Neural Networks And Its Impact On Brain Cells Auto from Computational Neuroscience
04.2001
University Overview
Skills
E commerce growth
undefinedLinkedin Profile
Linkedin Profile
https://www.linkedin.com/profile/view?id=13687540&trk=nav_responsive_tab_profilePersonal Information
Personal Information
Date of Birth: 12/04/1982Extracurricular Activities
Extracurricular Activities
Chief co-coordinator and conceptualization for launching 'Mi-e-cart'- Now - "MICARE" the first virtual net based retail store for Any Indian management school at MICA. - http://www.mica.ac.in/home/introducing-mica/life-at-mica March 2003: TECHKRITI 2003, IIT Kanpur - 1st prize in national general quiz- among 300 participants. http://techkriti.org/Certifications
Certifications
Kelloggs - Marketing Leadership Programs
IIMB - Digital & Analytics
IIMA - Managing Strategy
IITK - Computational Neuroscience
Timeline
Country Manager - QR Product Marketing & Digital
Paytm (One97 Comm)
10.2021 - Current
Digital Transformation Lead - Offline
Phonepe - Flipkart (Walmart)
07.2019 - 09.2021
Regional South India Head - Jio Digital Life
Jio
10.2015 - 01.2019
Digital & Performance Head India
Karbonn Mobiles Limited
07.2014 - 09.2015
Regional Sales Head (South India) - IMC Marketing
Percept Limited
10.2011 - 06.2014
Founder, Business Marketing Head (Led 35 member)
Digigraphix Dimensions Pvt. Ltd. (Semi Funded)
03.2009 - 09.2011
Manager- Central Branding Team
Reliance Industries Ltd. (RIL)
02.2006 - 02.2009
Kelloggs
Hands On Projects For Retail Buying & Merchandising And Digital Marketing Events & Campaign Running Live Projects from Marketing Leadership
04.2001
IIM Bangalore
Nominated by Top- RIL Management and Karbonn team amongst outstanding performers of the year for the course from MDP - Digital Marketing & Analytics
04.2001
IIM Ahmedabad
Retail, VM, Media & Market Planning + SAP IS retail Implementation Internship project at - EVOK- Retail Chain from MDP - Managing Strategy
04.2001
MICA
MBA from Marketing
04.2001
IET
Bachelor of Engineering from Computer Science
04.2001
IIT Kanpur
Neural Networks And Its Impact On Brain Cells Auto from Computational Neuroscience
04.2001
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