Saurabh Saxena
Prayagraj
Summary
Digital Marketing Associate with 2.5+ years of experience, specializing in transforming data-driven strategies into measurable success. Proven expertise in scaling organic traffic by 10%, generating 2,000+ high-intent leads, and boosting marketing performance through innovative AI-powered techniques. Skilled in SEO, content strategy, and lead generation.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Associate
Digital Vidya
Gurugram
01.2022 - Current
- Boosted organic lead generation by creating 50+ city-specific blogs, optimizing for local search intent
- Spearheaded backlink strategy from scratch, securing 80+ high-authority backlinks (DA 50+) within 2 months, improving domain authority, and organic visibility
- Ranked 15+ blogs in top 5 SERPs for competitive keywords through strategic interlinking and backlink amplification, sustaining rankings for 12+ months
- Designed short-form content (Reels, carousels, infographics) for LinkedIn, Instagram, and Facebook, increasing engagement by 25%
- Launched WhatsApp Marketing campaigns, scaling outreach to 10,000+ users and improving conversion rates through personalized messaging
- Revamped email nurturing campaigns, improving deliverability by 70% and generating 2,000+ high-intent leads for flagship webinars
- Developed and executed a targeted email nurturing campaign for the Digital Marketing Bootcamp launch (2022), achieving a 25% average open rate and 10% click-through rate directly contributing to campaign visibility and engagement
- Trained 2,000+ students on On-Page & Off-page SEO, Content Curation, and tools (Ahrefs, ChatGPT, Claude, Apollo.io, Promptperfect.ai) achieving a 92% satisfaction rate
- Managed 13 SEO internship cohorts, mentoring 2000+ interns on technical SEO audits, outreach, and campaign execution
Education
Bachelor of Commerce (B.COM) - Financial Management
University of Allahabad
Prayagraj, India03-2019
High School - Class XII
St. Joseph's College
Prayagraj, India01.2016
Skills
Digital Marketing Expertise
- Search Engine Optimization (SEO)
- Content Strategy
- Lead generation
- Social Media Marketing
- Email Marketing
- WhatsApp Marketing
- Campaign Management
- SQL (Basic)
- Power BI - Data Visualization
- Excel - Data Analysis and Reporting
- ChatGPT
- Claude
- Gemini
- Deepseek
- Perplexity
- Grok
- Gamma AI
- GPT Zero
- SEO: Ahrefs, Screaming Frog
- Email Marketing: Active Campaign, Mailmodo
- CRM: Zoho CRM
- Design: Canva
- Automation: Zapier, Unbounce
- Lead Generation: Apolloio, Hunterio, LinkedIn Sales Navigator
Certification
- Certified Digital Marketing Master Course
- Advanced Google Analytics
- Generative AI Program
- Performance Marketing On-Demand
- Visualize Data with PowerBI
- Viral Marketing
- Metrics of Product Management
Timeline
Digital Marketing Associate
Digital Vidya
01.2022 - Current
Bachelor of Commerce (B.COM) - Financial Management
University of Allahabad
High School - Class XII
St. Joseph's College
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