Summary
Overview
Work History
Education
Skills
Timeline
Intern
Saurabh Sharma

Saurabh Sharma

Faridabad

Summary

Experienced professional with 15 years of expertise in Sales, Marketing, Business Development, Training, and Team Management in FMCG and Insurance sectors. Demonstrated success in launching new products, building relationships with key decision-makers, and achieving targets within time and budget constraints.

Overview

18
18
years of professional experience

Work History

Zonal Sales Manager

AB Cosmestic
Angola
12.2020 - Current

Developed and maintained strong professional relationships with suppliers and key clients, resulting in successful
long-term business development.
Enhanced sales volume by providing skilled support to both new and inactive customers, resulting in increased
revenue and market share.
Demonstrated strong leadership skills by leading sales planning, development, and account management, which
resulted in the growth of existing accounts and the establishment of new sales accounts.
Developed accurate sales forecasts and schedules to reflect desired productivity targets, which resulted in the
successful achievement of sales goals.
Mentored and internally promoted successful sales and account management staff into leadership positions,
resulting in improved team performance and company growth.
Successfully improved profit margins by effectively managing expenses, budget, and overhead, increasing
closings, and optimizing product turns, resulting in significant cost savings and revenue growth.

Area Sales & Marketing Manager

Enrich Agro Foods Pvt Ltd
Gurugram
03.2015 - 11.2020
  • Successfully managed the entire area of Faridabad, leading a team of 138 people and overseeing the GT, Key
    Account, and Wholesale segments.
    Developed and executed a highly effective promotional campaign by collaborating with cross-functional teams,
    resulting in a significant increase in sales revenue by 13% with a projected year-on-year growth of $400k.
    Negotiated and secured new contracts with vendors, resulting in substantial savings of $120k for the marketing
    budget.
    Successfully promoted the brand pack size at the Surajkund Craft International Mela in Faridabad, increasing
    brand awareness and driving sales growth.
    Demonstrated a strong ability to build and maintain quality long-term relationships with wholesalers and retailers,
    delivering consistent business growth for the employer.
    Managed a diverse team of Sales Executives, Marketing Executives, Regional Sales Managers, and Managing
    Directors, effectively utilizing their strengths to drive business growth and exceed targets.
    Proactively identified and developed new business opportunities in new and dry markets, and successfully
    promoted brands through various marketing promotions, resulting in a significant increase in sales revenue
  • Organized and executed various marketing activities and promotions for new products such as Minute Maid Litchi,
    Monster Energy Drink (India), and Mausambi, resulting in successful product launches and increased market
    share.
    Demonstrated strong analytical and strategic thinking skills by identifying changing market trends and proactively
    developing channel development plans to drive sustainable business growth.

Area Development Coordinator

Varun Beverages
Mozambique
10.2011 - 02.2015
  • Managed and supervised retail operations across multiple provinces, overseeing channel distributions and
    ensuring adherence to company policies and procedures.
    Mentored a team of front line RM's, overseeing deliverables to key accounts and distributors across various
    zones, and providing guidance to improve performance and productivity.
    Developed and executed successful marketing campaigns including road shows, retailer and consumer
    promotions, brand promotions, signages, beach activities, and weekend promotions. Organized a successful
    marketing campaign with famous Mozambican singer E SO KATHLA.
    Ensured compliance with company norms by examining account openings, and confirmed all statutory audits and
    service quality mandates.
    Maintained high customer satisfaction levels by building and maintaining healthy business relationships with
    clients and achieving delivery and service quality norms.
    Managed all accounts with different C/F at various regions of Mozambique and Swaziland, ensuring smooth
    operations and efficient service delivery.
  • Successfully launched new products such as Maheu flavoured milk and Mirinda Pineapple (trading through
    Zambia) across different zones of Mozambique and Swaziland. Developed marketing strategies and promotions to
    increase brand awareness and drive sales growth.

Business Manager

Aegon Religare Life Insurance Company limited
Gurugram
01.2009 - 09.2011
  • Trained and motivated new life advisors and channel partners to achieve sales targets and improve overall
    productivity.
    Maintained healthy and cordial relationships with clients, life advisors, and channel partners to ensure high
    customer satisfaction and retention rates.
    Assumed additional responsibilities as an Event Manager for organizing branch events at various locations and
    occasions.
    Coordinated customer service and related issues by developing strong client relations and providing prompt
    service delivery as per their specifications.
    Organized events, acquired customers, and promoted the values and work culture of the organization to increase
    brand awareness and customer loyalty.
    Successfully generated 400+ leads at the Christmas carnival held at India Habitat Centre, New Delhi in December.
    Conducted regular follow-up meetings with clients, advised them as per their financial requirements and
    investment objectives, and established a foundation for sustaining cordial client relations.
    Developed and monitored the team as per organizational guidelines for emerging business ventures.
    Recruited life advisors and channel partners as part of agency distribution, ensuring a steady supply of new talent
    to drive business growth.
    Mentored the team towards performance-oriented matrix to achieve branch targets in various products.
    Formulated strategies for achieving growth in branch business by identifying and tapping into new business
    opportunities.
    Ensured appropriate workflow planning, resource utilization, and quality assurance to optimize operational
    efficiency.
    Developed, maintained, and fostered client relations by providing personalized service and addressing their
    concerns and queries.
    Set up and made the company service desk operational to ensure efficient management of customer inquiries and
    grievances.
    Successfully conducted a sales promotion campaign by organizing an Art Exhibition to promote the company's
    products and services.

Senior Sales Executive

Beltak Canadian Water Limited
Delhi
11.2007 - 12.2008
  • Facilitated Aquafina Bulk Water sales to corporate and retail clients, while ensuring high customer satisfaction
    levels.
    Identified and developed new business opportunities within existing and potential client databases, resulting in
    increased revenue and market share.
    Developed and managed a significant sales pipeline, while maintaining accurate sales forecasting to enable
    effective business planning.
    Established and maintained relationships with outside agencies and managed their performance to achieve sales
    targets.
    Set sales targets for the in-house sales team and provided training and support to enable them to achieve their
    targets.
    Coordinated with 70 plus channels in Western U.P, managing bookings and dealer MIS to ensure smooth
    operations.
    Interpreted and analyzed various sales databases to track turnaround times for retail bookings and wholesale
    orders.
    Maintained a sound knowledge of industry trends and monitored the competitive posture of other industry leaders
    to stay ahead of the competition.
    Recruited, trained, and managed cross-functional teams to communicate and deliver coordinated product
    messages, contributing to increased sales.
    Consistently achieved monthly sales targets and increased the portfolio, resulting in continued growth of sales
    numbers.

Customer Executive

Varun Beverages Ltd
Faridabad
03.2005 - 11.2007
  • Maintain strong relationships with clients through regular follow-ups to ensure high service standards and
    customer satisfaction.
    Collaborate with department heads to establish corporate tie-ups and promote our products in the organization.
    Consistently achieve SDO targets and exceed Key Performance Indicators.
    Train and supervise new hires to ensure their success in the role.
    Achieve targets and incentives in various areas such as SDO, display, and KPI.
    Successfully launched Tropicana Twister, Mountain Dew, and My Can, rated number one at the state level.

Education

B.com

Jiwaji University
Gwalior
06.2007

Skills

  • Staff Training
  • Strategic Planning
  • Operations Management
  • Reference Selling
  • Software Feature Demonstrations
  • Sales Reporting
  • Brand-Building Strategies
  • Sales Territory Growth
  • Budgeting and Expenditures
  • Sales Targeting
  • Credit History Analysis
  • Appointment Scheduling
  • Sales Process
  • Customer Complaint Resolution
  • Product and Service Promotion
  • Client Base Retention
  • Business Analytics

Timeline

Zonal Sales Manager

AB Cosmestic
12.2020 - Current

Area Sales & Marketing Manager

Enrich Agro Foods Pvt Ltd
03.2015 - 11.2020

Area Development Coordinator

Varun Beverages
10.2011 - 02.2015

Business Manager

Aegon Religare Life Insurance Company limited
01.2009 - 09.2011

Senior Sales Executive

Beltak Canadian Water Limited
11.2007 - 12.2008

Customer Executive

Varun Beverages Ltd
03.2005 - 11.2007

B.com

Jiwaji University
Saurabh Sharma