Saurabh Shrivastava

Zupee

Performance Marketing Manager

Key Products: SuperLearn (EdTech) | Zupee Free Ludo (Gaming) | NeoAstro (Astrology & Subscriptions)

Led end-to-end performance marketing and growth initiatives across multiple Zupee portfolio products, driving scalable user acquisition, trial generation, and revenue growth across Android platforms.

SuperLearn (EdTech – Learning App)

Owned performance marketing strategy focused on maximizing high-intent trial users for online learning courses through the SuperLearn app.

Scaled app user acquisition while maintaining cost efficiency and trial quality across paid channels.

Optimized full-funnel performance from install to trial activation, leveraging audience segmentation and data-driven optimization.

Zupee Free Ludo (Gaming – Free-to-Play)

Managed app-only user acquisition campaigns to scale daily active users at efficient CPI.

Focused on Day-0 (D0) revenue growth, improving early user monetization through optimized acquisition cohorts and funnel strategies.

Continuously analyzed cohort behavior to improve engagement and short-term revenue performance.

NeoAstro (Astrology – Consultation & Subscription Platform)

Led performance marketing for high-intent user acquisition focused on astrologer consultations and paid subscriptions.

Managed a ₹2 Cr+ monthly marketing budget, driving growth while optimizing CAC, conversion rate, and subscription efficiency.

Scaled quality user acquisition by targeting high-LTV audiences and optimizing post-install conversion funnels.

Collaborated closely with product, analytics, and CRM teams to improve onboarding flows, conversion journeys, and overall user experience.

Utilized performance analytics and attribution tools to monitor KPIs including CPI, CAC, Trial Rate, Conversion Rate, D0 Revenue, and LTV.

ROI Mantra

Senior Manager – Digital Marketing

Client: Zivame (E-commerce / D2C – Fashion & Lingerie)

Led end-to-end performance marketing strategy and execution for Zivame, focusing on CPA- and transaction-driven growth across digital channels.

Managed a monthly media budget of ₹1.5 Cr – ₹2 Cr, ensuring efficient allocation to maximize ROAS and transaction volume.

Owned acquisition and conversion campaigns across key performance channels, continuously optimizing towards cost efficiency and profitability.

Drove full-funnel performance optimization, from user acquisition to transaction completion, with a strong focus on improving conversion rates and average order value.

Leveraged data-driven insights and performance analytics to identify high-performing audiences, creatives, and placements, enabling scalable growth.

Worked closely with internal teams and client stakeholders to align marketing strategy with business revenue objectives.

Regularly monitored and optimized key KPIs including CPA, ROAS, Transaction Volume, Conversion Rate, and Revenue Growth.

• New Users acquisition for Flight bookings across App & Web.
• Managing the performance campaign for Flight search and CAC
• Managing $350K in a month across all performance channels
• Helping in UI and UX for seamless user experience across all funnel
• Managing performance campaign for Gulf countries like Saudi Arab, UAE, Kuwait, Egypt, Oman.

• Buy Side -
• New user acquisition who can owned used/second hand car
• Managing performance campaign for cost per Booking confirmation and Delivery.
• Running engagements campaigns for positive ROI.
• Focusing on UX and UI for seamless experience for users during the user onboarding process.
• Sell Side -
• New user acquisition who are looking for to sell old/second hand car online
• Managing performance campaign for cost per appointment and Cost per inspection.
• Running engagements campaigns for better cost per purchase.
• Focusing on UX and UI for seamless experience for users during the user onboarding process.

• Acquiring and Optimizing the campaign for quality users for App & APK
• Running engagements campaign to increase MAU/DAU & Revenue
• Focusing on UX and UI for seamless experience for users during the user onboarding process.
• Using Analytics and measurement tools like GA, Adjust & Tableau for data analytics.
• Focusing on Install, CPR, CAC and LTV
• Funnel analysis for best user Experience.
• India's Fastest Growing Skill Based Gaming Platform

• Some key highlights are as below.
• Acquiring and Optimizing the campaign for quality users for App.
• Running engagements campaign to increase MAU/DAU.
• Focusing on UX and UI for seamless experience for users during the user onboarding process.
• Using Analytics and measurement tools like GA, Appsflyer & Mixpanel for data analytics.
• Focusing on ad views in terms of revenue.
• Using more data driven optimization focused on platform content consumption across App, mobile & Web.
• Funnel analysis for best user Experience.
• The AVOD/SVOD business (ad-based video on demand) for User Growth and Engagements.

• Managed more than INR 10 crore budget in a month and optimising campaign across Facebook/Instagram ads, Google ads, Twitter Ads, Apple Search Ads, APK campaign, DV360, affiliate, YouTube video, Criteo, Remerge and native advertising.
• Mobile App Marketing and Growth:
• Taking care of User acquisition, Remarketing and subscription for Music, Podcast.
• Optimising User acquisition campaign - maintaining the KPIs for App Opens, CPO (Cost/Open) and in-app activity which can help in stickiness for MAU & DAU.
• Engagement & Retention campaign
• Brand Awareness & Reach - YouTube Video campaign (Bumper, Instream, Discovery, Out stream & Ad sequence) & Facebook video ads.
• Analytics Tools – Appsflyer, Google Analytics 360, Appannie, Apasalar, Similarweb
• Fraud Detection Tool – mFilterit and Appsflyer 360

• Performance Digital marketing (e-commerce).
• Managed CPA & ROI Based Campaigns for-
• 1- Paytm Bus Tickets Campaigns
• 2- Paytm Online Recharge/Bill Pay Campaign
• 3- Paytm Marketplace Campaigns
• 4- Paytm App Install Campaign - Android & IOs.

• Performance digital marketing.

• Worked as a SEO in Broadway Infotech