Email Campaign Manager (ECM)
Saurabh Singh
Senior Marketing Automation Specialist
Gurgaon
Summary
Experienced Senior Marketing Automation Specialist with a strong analytical mindset and a proven track record of more than 5 years in the field. Conducts comprehensive marketing research and implements effective strategies to enhance consumer satisfaction. Proficient in data collection, analysis, and forecasting, with a talent for translating intricate data sets into clear and concise reports and charts.
Overview
5
5
years of professional experience
2
2
Certifications
Work History
Senior Digital Marketing Automation Specialist
Selling Simplified a Foundry Co.
08.2021 - 09.2024
- Analyzed campaign performance metrics and KPIs to assess marketing automation efficiency.
- Tracked and analyzed landing page performance, lead generation, and conversion rates.
- Created weekly campaign performance reports and presented insights to the marketing automation team.
- Developed and implemented marketing automation workflows to nurture leads, optimizing campaign performance and maximizing ROI.
- Worked closely with cross-functional teams to ensure the seamless execution of campaigns, promoting effective communication and alignment of goals.
Digital Marketing Executive
The Roots Incorporation.
07.2019 - 08.2021
- Collaborated with clients to understand their business objectives and target audience, driving strategic campaign development.
- Managed paid social media campaigns across Facebook, LinkedIn, and Twitter.
- Designed, executed, and managed multi-channel marketing campaigns utilizing email, SMS, WhatsApp, and push notifications, leading to significant increases in engagement.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Promoted positive company image through superior customer service experiences.
Education
MBA - Marketing
ICFAI Business School
Pune 04.2001 -
Skills
Analytical Skills: Strong numerical and strategic thinking abilities, adept at problem-solving in complex situations
Technical Proficiency: Skilled in financial baselines, operational data analysis, and using data analytics tools
Client Relationship Management: Proficient in building and maintaining strong relationships with clients, understanding their needs, and delivering tailored solutions to enhance client satisfaction and retention
Communication: Excellent written and verbal communication skills, able to present insights clearly to stakeholders
Campaign Performance Metrics and KPIs: Experienced in defining and analyzing campaign performance metrics and key performance indicators (KPIs) to evaluate success and optimize future strategies
Database Management: Knowledgeable in database management principles, ensuring
Software
Jira Ticketing
Microsoft SQL Server
MySQL Workbench
Microsoft Excel
Certification
Lean six sigma foundation
Timeline
Lean six sigma foundation
09-2024
General Data Protection Regulation
08-2024
Senior Digital Marketing Automation Specialist
Selling Simplified a Foundry Co.
08.2021 - 09.2024
Digital Marketing Executive
The Roots Incorporation.
07.2019 - 08.2021
MBA - Marketing
ICFAI Business School
04.2001 -