Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
SAURABH SINHA

SAURABH SINHA

Marketing
NOIDA,Uttar Pradesh

Summary

Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Director of Owner Services

Prothom Anno
2017.10 - Current
  • Managed purchasing, sales, marketing and customer account operations efficiently.
  • Supported company goals through careful reinvestment of profits.
  • Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
  • Oversaw daily business operations and financial decisions to drive profitability and growth.
  • Monitored and assessed industry trends, competitors and customer feedback to make informed decisions.
  • Implemented business strategies, increasing revenue and effectively targeting new markets.
  • Negotiated contracts with vendors and service providers to secure favorable terms of service.
  • Developed comprehensive marketing strategies to increase brand awareness and grow the customer base.
  • Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
  • Developed long-term relationships with key clients, vendors and service providers.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
  • Interacted well with customers to build connections and nurture relationships.

Head of Marketing Department

K.PATEL PHYTO EXTRACTIONS PVT LTD (DOTSHOT)
2015.02 - 2017.08
  • Leveraged YouTube and other viral marketing tools and channels to generate buzz.
  • Negotiated advertising and commercial sponsorship contracts to save company money.
  • Produced media kits to showcase key marketing analytics and demographics for sales presentations
  • Oversaw and guided brand marketing programs to optimize user product experience.
  • Managed branding campaigns and event marketing initiatives in print, video, web and social media.
  • Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
  • Developed strategies to incorporate PR and media to further enhance brand and build market share.
  • Created official company page on various social media platforms to facilitate interaction with customers.
  • Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
  • Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
  • Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.

Senior Marketing Manager

Freudenberg Gala Household Product Private Limited
2011.05 - 2014.12
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Utilized market trends and target audience statistics to effectively and appropriately market products.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Used data analytics to track lead generation campaigns and improve quality.
  • Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Managed workflow between staff, coordinating documents and creative material distribution.

Account Executive to Assistant Account Director

Triton Communication Pvt Ltd.
2006.04 - 2011.04
  • Engaged, informed and supported staff on media and marketing outcomes.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Preserved brand integrity by monitoring consistency and quality of marketing content.
  • Identified value propositions and key messages for company marketing campaigns.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Launched marketing activities for new product lines and market penetration.
  • Identified target audiences and devised campaigns to match target demographics and optimize results.
  • Maintained reporting and developed actionable insights to continually improve branding efforts.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Planned and executed marketing campaigns to target groups, areas and wider community.
  • Analyzed consumer usage patterns to identify trends and target key demographics.

Education

MBA - Marketing

Weligkars Institute of Management
Mumbai
03.2006

Bachelor of Arts -

Lucknow University
Lucknow
03.2004

Associate of Arts -

Bharatiya Vidya Bhavan
Lucknow
03.2001

10th Grade ICSE -

Seth Mangtu Ram Jaipuria
Lucknow
03.1999

Skills

  • Process Development and Streamlining
  • Computer Proficiency
  • Materials Planning and Logistics
  • Marketing Material Design
  • Market Planning and Execution
  • Advertising Campaign Assessment
  • Promotions and Marketing Strategies
  • Marketing Campaign Strategy
  • Graphic Design Proficiency
  • Time Management
  • Marketing and Advertising
  • Pricing Analysis
  • Microsoft Office

Certification

Multi Media Specialization in Adobe Photoshop, Illustrator, Canva.

Languages

Bengali
Elementary (A2)
Hindi
Advanced (C1)
English
Advanced (C1)

Timeline

Director of Owner Services

Prothom Anno
2017.10 - Current

Head of Marketing Department

K.PATEL PHYTO EXTRACTIONS PVT LTD (DOTSHOT)
2015.02 - 2017.08

Senior Marketing Manager

Freudenberg Gala Household Product Private Limited
2011.05 - 2014.12

Account Executive to Assistant Account Director

Triton Communication Pvt Ltd.
2006.04 - 2011.04

MBA - Marketing

Weligkars Institute of Management

Bachelor of Arts -

Lucknow University

Associate of Arts -

Bharatiya Vidya Bhavan

10th Grade ICSE -

Seth Mangtu Ram Jaipuria

Multi Media Specialization in Adobe Photoshop, Illustrator, Canva.

SAURABH SINHAMarketing