Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Owner Services
Prothom Anno
10.2017 - Current
Managed purchasing, sales, marketing and customer account operations efficiently.
Supported company goals through careful reinvestment of profits.
Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Oversaw daily business operations and financial decisions to drive profitability and growth.
Monitored and assessed industry trends, competitors and customer feedback to make informed decisions.
Implemented business strategies, increasing revenue and effectively targeting new markets.
Negotiated contracts with vendors and service providers to secure favorable terms of service.
Developed comprehensive marketing strategies to increase brand awareness and grow the customer base.
Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Developed long-term relationships with key clients, vendors and service providers.
Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
Interacted well with customers to build connections and nurture relationships.
Head of Marketing Department
K.PATEL PHYTO EXTRACTIONS PVT LTD (DOTSHOT)
02.2015 - 08.2017
Leveraged YouTube and other viral marketing tools and channels to generate buzz.
Negotiated advertising and commercial sponsorship contracts to save company money.
Produced media kits to showcase key marketing analytics and demographics for sales presentations
Oversaw and guided brand marketing programs to optimize user product experience.
Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
Developed strategies to incorporate PR and media to further enhance brand and build market share.
Created official company page on various social media platforms to facilitate interaction with customers.
Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Senior Marketing Manager
Freudenberg Gala Household Product Private Limited
05.2011 - 12.2014
Worked with graphic designers and writers to establish theme and tone for content.
Utilized market trends and target audience statistics to effectively and appropriately market products.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Used data analytics to track lead generation campaigns and improve quality.
Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Managed workflow between staff, coordinating documents and creative material distribution.
Account Executive to Assistant Account Director
Triton Communication Pvt Ltd.
04.2006 - 04.2011
Engaged, informed and supported staff on media and marketing outcomes.
Planned and executed events and marketing programs to increase qualified leads.
Preserved brand integrity by monitoring consistency and quality of marketing content.
Identified value propositions and key messages for company marketing campaigns.
Developed innovative and targeted collateral to support overall branding objectives.
Managed workflow between staff, coordinating documents and creative material distribution.
Launched marketing activities for new product lines and market penetration.
Identified target audiences and devised campaigns to match target demographics and optimize results.
Maintained reporting and developed actionable insights to continually improve branding efforts.
Consulted with product development teams to enhance products based on customer interest data.
Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
Planned and executed marketing campaigns to target groups, areas and wider community.
Analyzed consumer usage patterns to identify trends and target key demographics.
Education
MBA - Marketing
Weligkars Institute of Management
Mumbai
03.2006
Bachelor of Arts -
Lucknow University
Lucknow
03.2004
Associate of Arts -
Bharatiya Vidya Bhavan
Lucknow
03.2001
10th Grade ICSE -
Seth Mangtu Ram Jaipuria
Lucknow
03.1999
Skills
Process Development and Streamlining
Computer Proficiency
Materials Planning and Logistics
Marketing Material Design
Market Planning and Execution
Advertising Campaign Assessment
Promotions and Marketing Strategies
Marketing Campaign Strategy
Graphic Design Proficiency
Time Management
Marketing and Advertising
Pricing Analysis
Microsoft Office
Certification
Multi Media Specialization in Adobe Photoshop, Illustrator, Canva.
Languages
Bengali
Elementary (A2)
Hindi
Advanced (C1)
English
Advanced (C1)
Timeline
Director of Owner Services
Prothom Anno
10.2017 - Current
Head of Marketing Department
K.PATEL PHYTO EXTRACTIONS PVT LTD (DOTSHOT)
02.2015 - 08.2017
Senior Marketing Manager
Freudenberg Gala Household Product Private Limited
05.2011 - 12.2014
Account Executive to Assistant Account Director
Triton Communication Pvt Ltd.
04.2006 - 04.2011
MBA - Marketing
Weligkars Institute of Management
Bachelor of Arts -
Lucknow University
Associate of Arts -
Bharatiya Vidya Bhavan
10th Grade ICSE -
Seth Mangtu Ram Jaipuria
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