SAURABH SINHA
Marketing
NOIDA,Uttar Pradesh
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Owner Services
Prothom Anno
10.2017 - Current
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Supported company goals through careful reinvestment of profits.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Oversaw daily business operations and financial decisions to drive profitability and growth.
- Monitored and assessed industry trends, competitors and customer feedback to make informed decisions.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Negotiated contracts with vendors and service providers to secure favorable terms of service.
- Developed comprehensive marketing strategies to increase brand awareness and grow the customer base.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Developed long-term relationships with key clients, vendors and service providers.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Interacted well with customers to build connections and nurture relationships.
Head of Marketing Department
K.PATEL PHYTO EXTRACTIONS PVT LTD (DOTSHOT)
02.2015 - 08.2017
- Leveraged YouTube and other viral marketing tools and channels to generate buzz.
- Negotiated advertising and commercial sponsorship contracts to save company money.
- Produced media kits to showcase key marketing analytics and demographics for sales presentations
- Oversaw and guided brand marketing programs to optimize user product experience.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
- Created official company page on various social media platforms to facilitate interaction with customers.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
- Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Senior Marketing Manager
Freudenberg Gala Household Product Private Limited
05.2011 - 12.2014
- Worked with graphic designers and writers to establish theme and tone for content.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Used data analytics to track lead generation campaigns and improve quality.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed workflow between staff, coordinating documents and creative material distribution.
Account Executive to Assistant Account Director
Triton Communication Pvt Ltd.
04.2006 - 04.2011
- Engaged, informed and supported staff on media and marketing outcomes.
- Planned and executed events and marketing programs to increase qualified leads.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Identified value propositions and key messages for company marketing campaigns.
- Developed innovative and targeted collateral to support overall branding objectives.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Launched marketing activities for new product lines and market penetration.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Consulted with product development teams to enhance products based on customer interest data.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Analyzed consumer usage patterns to identify trends and target key demographics.
Education
MBA - Marketing
Weligkars Institute of Management
Mumbai03.2006
Bachelor of Arts -
Lucknow University
Lucknow03.2004
Associate of Arts -
Bharatiya Vidya Bhavan
Lucknow 03.2001
10th Grade ICSE -
Seth Mangtu Ram Jaipuria
Lucknow03.1999
Skills
- Process Development and Streamlining
- Computer Proficiency
- Materials Planning and Logistics
- Marketing Material Design
- Market Planning and Execution
- Advertising Campaign Assessment
- Promotions and Marketing Strategies
- Marketing Campaign Strategy
- Graphic Design Proficiency
- Time Management
- Marketing and Advertising
- Pricing Analysis
- Microsoft Office
Certification
Multi Media Specialization in Adobe Photoshop, Illustrator, Canva.
Languages
Bengali
Elementary (A2)
Hindi
Advanced (C1)
English
Advanced (C1)
Timeline
Director of Owner Services
Prothom Anno
10.2017 - Current
Head of Marketing Department
K.PATEL PHYTO EXTRACTIONS PVT LTD (DOTSHOT)
02.2015 - 08.2017
Senior Marketing Manager
Freudenberg Gala Household Product Private Limited
05.2011 - 12.2014
Account Executive to Assistant Account Director
Triton Communication Pvt Ltd.
04.2006 - 04.2011
MBA - Marketing
Weligkars Institute of Management
Bachelor of Arts -
Lucknow University
Associate of Arts -
Bharatiya Vidya Bhavan
10th Grade ICSE -
Seth Mangtu Ram Jaipuria
Multi Media Specialization in Adobe Photoshop, Illustrator, Canva.
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