Saurabh Taneja

• Managing End to End "Dorset Mitron" Loyalty Program for Carpenters PAN India and coordinating Modern trade segment for Dorset
• Monthly Reviewing the program performance by keeping check on Projected enrolments and sales with PAN India Sales Team
• Managing team of 3 members of helpdesk and to make sure the carpenters issues gets resolved in 24 hrs
• Clocked sales of 22 crore revenue yearly for Dorset in 2023-24, along with more than 20Lacs worth redemptions placed by 4500 active members.
• Proposing Quarterly Technical/redemption ideas to make enhance user experience
• Strategizing transactional and emotional retention of the Active members (Mitr of the Month) and planning communication plan for non -Active members (Whatsapp)
• Collaborating with carpenter centric Organizations for developing of the program
• Monthly visits on the Modern trade (Hippo stores) to check on the training for sales force, inventory and marketing collaterals placement of the brand

• Led a team of 5 members in all operational aspects while providing program leadership
• Managed loyalty programs across varied industry segments for 5 clients at once
• Handled high performing programs with an active consumer base of around 50 K (Lubrizol)
• Ensured profitability across all programs by managing finance status including collections
• Clocked an average of 2 crore revenue per month for Parryware program, along with more than 4L average for Crompton
• Maintained an average profit of 3-5% across all programs
• Introduced transient campaigns such as Summer Bonanza, Diwali Dhamaka which resulted in 10% increase of redemption rate & revenue by 3%
• Improved technology solution for Parryware program which led to the program being awarded 'Best Use of Innovation In Loyalty Marketing'
• Created multi-faceted engagement campaigns for members which led to Lubrizol program being awarded with 'Best Influencer Marketing In Loyalty Marketing'
• Awarded with 'Channelplay Champ' thrice for ensuring highest grade of client delight

• Managed end to end Loyalty Programs & Solutions for various brands in the Partner rewards in last 3 years.
• Experience in working with various loyalty programming tools & other Data analysis tools for preparing reports for clients.
• Created Program KPIs and made sure ongoing reporting to measure program effectiveness and identify opportunities for improvement.
• Up-selling and cross-selling of rewards & loyalty solutions & Proposing new catalogue options to client
• Have closed profitable deals with vendors and strategized Engagement Ideas (like Survey & Games)

• Worked as client servicing executive by sustaining healthy relations with clients by managing overall Creative collaterals/conceptualized TVC for brands like - Apollo Pipes, Venkateshwar Hopsital & SRF Floron
• Liaising with client requirements & coordinating end to end delivery for ATL and BTL marketing collaterals
• Taking cost from vendors, maintaining proper billing & payment Follow up
• Handheld many Events like : Women & Child development welfare in 2017, product launch of Divine Organics , managed Application Launch event of "Sagoon Communications", lead international corporate Event - "MAMA

• Understanding the requirements of customer and suggesting them current media to reach out to potential Target Audience
• Some of the important projects taken care were

Radio and Television campaign for Sweetwell India Pvt Ltd

• Coordinated Shakti Bhog RWA activity for "Dilli ka Best Biryani chef" and startegized media plan for brands like "parag Milk and Epson india"