Saurabh Varshaney
Sales Head
DELHI,DELHI
Summary
Accomplished Sales Manager offering 17 years of experience developing and maximizing Retail GT, MT sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging. Personal Beauty cosmetics, Premium Hair/Skin Care Brands, Grooming Products, FMCG & Marketing research industry.
Worked With
Beauty Cosmetics, Skin Care, Color Cosmetics, Pharma OTC personal Care Arena.
Excellent expertise in sales management, team management, channel management, retail / modern trade, Pharmacies, Dermatologist, Cosmetologist, Product launch, implementation of market plans, analytical, multitasking and motivational skills. Received appreciation from seniors for excellent contribution done towards the growth of organization. Ability of coordinating several tasks at a time and excellent analytical and team management skills, demonstrate outstanding problem-solving skills – ability of diffusing difficult customer situations with tact and ease. Results-oriented sales worker engages with customers to help establish rapport. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service and exceeding sales goals. Outside sales specialist with strength in negotiations, e-commerce and customer service. Excellent interpersonal and time management skills. Dynamic sales team with extensive experience in customer service. Highly organized professional establishes relationships with customers. Stays calm under pressure.
Overview
17
17
years of professional experience
14
14
years of post-secondary education
Work History
National Sales Head
WAFF Industries LLP
DELHI
07.2023 - Current
- Optimized territory assignments for maximum sales coverage, taking into account factors such as market potential and travel efficiency.
- Evaluated performance metrics regularly to identify areas for improvement or opportunities for growth, making data-informed adjustments to strategies as needed.
- Organized successful trade shows and conferences, showcasing products and forging valuable industry connections.
- Drove continuous improvement initiatives within the sales organization, cultivating a culture of innovation and excellence.
- Collaborated with marketing department to develop targeted campaigns that effectively communicated product value propositions to potential customers.
- Set ambitious yet achievable targets for the sales team, motivating individuals to reach their full potential through clear communication of expectations and regular performance reviews.
- Championed a customer-centric approach within the sales organization, emphasizing the importance of understanding client needs and delivering tailored solutions accordingly.
- Established strong relationships with key clients, ensuring long-term customer loyalty and expanding business opportunities.
- Led a high-performance sales team, providing coaching and mentorship to drive individual growth and overall success.
- Worked closely with product development teams to translate customer feedback into actionable insights for future enhancements or new offerings.
- Launched new products by collaborating with internal and external teams to create comprehensive launch plans, ensuring a smooth introduction into the marketplace.
- Streamlined internal processes for increased efficiency, enabling faster response times to customer inquiries and concerns.
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Developed compelling presentation decks to gain approval for ideas and communicate results.
- Managed national sales programs, supervised [ 34] sales representatives and evaluated KPIs for promotional opportunities.
- Developed and assigned monthly sales quotas to over [3] regional sales managers in [North, west, central].
Key Account Manager
Wipro One Life NutriSciences
DELHI
1 2020 - 8 2023
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problem-solving.
- Developed customized proposals for potential clients, demonstrating value of company's products and services.
- Built and maintained strong client relationships to drive business growth.
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
Area Business Manager (North)
Vegetal India Pharma Pvt Ltd. (AMA Herbal group)
DELHI
01.2018 - 11.2019
- Analyzed market trends and competitor activities, adjusting strategies to maintain competitive edge.
- Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.
- Developed strong relationships with key clients for long-lasting partnerships and increased profitability.
- Maximized customer retention rates by addressing concerns promptly and ensuring high levels of satisfaction throughout sales process.
- Increased sales revenue by implementing strategic business plans and expanding client base.
- Provided ongoing training for sales representatives in product knowledge, selling techniques, and account management skills.
- Managed team of sales representatives, providing coaching and guidance to improve performance and achieve targets.
- Championed new product launches within assigned territory, driving awareness and demand among key customers.
- Negotiated contracts with new clients, securing favorable terms while maintaining company profitability guidelines.
- Leveraged CRM systems effectively to manage customer interactions efficiently track progress towards goals more easily evaluate overall performance.
- Mentored junior team members through regular feedback sessions, helping them develop their skills and advance in their careers.
- Established clear performance metrics for sales team, driving accountability and focus on results.
- Participated in industry events to network with potential clients and stay informed about market developments.
Area Supervisor –North Region
Godrej Consumer Product (North India)
DELHI
01.2013 - 12.2017
- Led team meetings to discuss progress toward goals, address challenges, celebrate successes, and encourage continuous learning experiences among team members.
- Evaluated employee skills and knowledge regularly, training, and mentoring individuals with lagging skills.
- Maintained open lines of communication between management and staff, facilitating teamwork and collaboration towards shared goals.
- Provided ongoing coaching to staff members, promoting skill development and career progression.
- Increased customer satisfaction with enhanced staff training and regular performance evaluations.
- Established clear objectives for each reporting period that aligned with company-wide goals.
- Planned sequence of operations and established schedule.
- Organized employee schedules to meet operational demands while balancing individual needs for work-life balance.
- Led team to exceed sales targets for five consecutive quarters through effective coaching and leadership.
- Conducted regular training sessions for new hires, ensuring consistent level of service across all locations.
- Successfully drove new product lines to increase annual profits by [12%].
- Increased retail space by [6] square feet by improving gross profits by [9]%.
M.R (Delhi)
L'OREAL – ACT Division
DELHI
12.2009 - 12.2012
- Self-motivated, with strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Worked well in team setting, providing support and guidance.
- Proven ability to learn quickly and adapt to new situations.
- Self-motivated, with a strong sense of personal responsibility.
- Worked well in a team setting, providing support and guidance.
Sr. Advisor
VICHY Laboratories Pvt. Ltd. (L'Oréal ACT Division)
DELHI
09.2007 - 12.2009
- Mentored junior advisors, fostering professional development and enhancing overall team performance.
Education
Bachelor Of Commerce -
Eastern Institute Of Integrated Learning In Management
Sikkim 03.2012 - 04.2024
Intermediate -
CCS University Meerut
Meerut 03.2007 - 04.2008
High School -
CCS University Meerut
Meerut 03.2005 - 04.2006
Skills
Sales Operations
Industrytype
FMCG, Pharma industries, Wellness, Derma cosmetics, personal care.
Companiesworked
Wipro ONE LIFE Nutrition, L'Oreal, Godrej GCPL, AMA Herbal Group
Brandshandled
ONELIFE, Kickass, L'Oreal ACT Division, B Blunt, & Vegetal Bio Actives India.
Recognizedfor
Proven excellence in optimizing complete range of products & services to its valued clientele, investigating new business opportunities, maximizing its competitive strength for long term success. Constant track record of delivering results & building winning teams. Expert presentation, negotiation and communication skills with keen abilities in planning, goal setting, strategy implementation and follow-up.
Professionalaccomplishments
Demonstrated excellent working abilities and appreciated with spot award & notable regions growth in sales
Careergrowth
- Key Account Manager, Wipro One life NutriSciences, North/east, 01/2020, Present
- Area Business Manager, Vegetal India Pharma Pvt Ltd. (AMA Herbal group), North, 01/2018, 11/2019
- Area Supervisor, Godrej Consumer Product (North India) (B-Blunt), North Region, 01/2013, 12/2017
- M.R, L'OREAL – ACT Division, Delhi, 01/2012, 12/2012
- Sr. Advisor, VICHY Laboratories Pvt. Ltd. (L'Oréal ACT Division), Unknown, 09/2007, 12/2009
Merchandisingtrainingactivitybranding
Setting up systems as per market laws. Market research for product pricing and positioning in the international market. Handling sales & Marketing and P&L for the Company. Developed hierarchy, systems, reporting, sales systems and distribution system. Conceptualize new unit launch plans; coordinate with various departments to undertake developmental activities in designing launch deliverables and develop marketing plan featuring way forward for the brand. BTL Activities: Participating Exhibitions and Seminars for product promotion and Brand Awareness. Manage merchandising and branding at the retail stores within the stipulated time, Organise activity time to time in the market as per the scheduled plans. Arrange training of the team and retailers. Responsible for the smooth functioning of schemes in the market properly. DA's training for Product Knowledge, Selling Skills, and Personal Grooming Maintaining the performance report of DA's and giving regular feedback on the progress and training requirement to ASM Sourcing and initial screening of DA's before selecting for final interview with AM-BD/BDE Regular controlling, maintaining Discipline and manage Absenteeism Managing transfer of DA's depending on the need of the business and also monitoring DA's attrition and ensuring to keep i Controlling of Nonmoving product in the store and ensuring the merchandising displayed as per the planogram Planning sales promotion program through animation promotional activities in Malls & Premium Retail Supervision of 8 BA (Dermo Advisor) Store in all Delhi & NCR, Stock Management with FIFO and LIFO Maintain Damage and Expiry Stock
Businessdevelopment
Supervising ISP team for the sales. Carrying out valuation, other brand activity. Coordinating with the team for Sales and presentation of the product. Sort out the dealer, customer, and advisor query in terms of service.
Roles And Responsibilities
Accountable for overall regions growth development and profitability. Directing the conceptualization & implementation of competitive strategies for driving sales in the FMCG Pharma (OTC) & Dermatologist & Cosmetologist segment. Managing staff of 24 peoples includes BA, SO, Promoters & MR. Handling turnover of around 23, 00000 per month with 8 Big Modern Trade Chains & 122 Pharmacies in North Region. Managing sales for MT outlets like, Apna Chemist, 98.4 Pharmacy, Manish Agency, DJT Group Deerika Supermarket, Dhani Pharmacy, Healthskool Pharmacy, Stay Happy Pharmacy, Krishna Super marche, Guardian Pharmacy, WH Smith, 24/7 Modi Group LE Marche, Baldev, Rajdhani Nath Brothers (CP)etc. Identifying and improvising the existing channel for achieving region's Sales plan and new channel for increasing sales. Selecting, Handling, motivating and training the sales team. Accountable for enhancing the visibility, shelf space through marketing initiatives and increasing the distribution via outlet mapping in area. Monitoring the activities allied with identifying and improvising latest streams for long-term revenue growth and maintaining excellent relationships with customers for achieving repeat/ referral business. Organizing competitor analysis by keeping abreast of market trends and competitor moves for attaining market share metrics.
Specialexposure
Handling of Demonstration team in the stores & pharmacy chains, Handling of marketing promotional activities. Preparing targets weekly, monthly, quarterly, annually
Trainingsattended
- Training Program At Vichy L'Oreal
- Vegetal India Holding Pvt. Ltd
- GCPL Three Level Training Program.
- Has Been Part Of One Life Nutrisceince Advance Training Program.
- I have made Advance Training PPT In current company and trained entire team members about the company and product.
Personal Information
- Date of Birth: 08/05/1989
- Nationality: Indian
- Marital Status: Married
References
Will be furnished upon Request.
Languages
Hindi
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Punjabi
Beginner (A1)
Watching movies, Traveling
I would Love to watch Art movie With Suspense And Crime, Traveling Has Been Part Of My Work And I Love That.
Timeline
National Sales Head
WAFF Industries LLP
07.2023 - Current
Area Business Manager (North)
Vegetal India Pharma Pvt Ltd. (AMA Herbal group)
01.2018 - 11.2019
Area Supervisor –North Region
Godrej Consumer Product (North India)
01.2013 - 12.2017
Bachelor Of Commerce -
Eastern Institute Of Integrated Learning In Management
03.2012 - 04.2024
M.R (Delhi)
L'OREAL – ACT Division
12.2009 - 12.2012
Sr. Advisor
VICHY Laboratories Pvt. Ltd. (L'Oréal ACT Division)
09.2007 - 12.2009
Intermediate -
CCS University Meerut
03.2007 - 04.2008
High School -
CCS University Meerut
03.2005 - 04.2006
Key Account Manager
Wipro One Life NutriSciences
1 2020 - 8 2023
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