Saurabh Wagh
Mumbai
Summary
Advertising and marketing professional knowledgeable about consumer preferences and patterns. Thorough in tracking market trends, competitor activities and consumer behavior to create highly successful campaigns. Experienced across industries and channels.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Media Strategist
Schbang Digital Solutions Private Limited
Mumbai
12.2024 - Current
- Understanding business objectives of the clients
- Responsible to get the new campaign briefs
- Identify the best possible platforms and create a plan basis the marketing objectives
- Understanding the benchmark rates from the buying team before sharing the plan to the clients
- If any requirement of third parties - coordinate with the internal third party team to get the best possible rates
- Ensuring the media plan is shared with the clients
- Work on iteration on the media plans basis feedback from the clients as and when required
- Sharing the estimate to the client and getting the approval and getting the POs in place from the client.
- Ensuring campaigns commences on time without any major delay.
- Monitoring the campaigns along with the buying team and ensuring the rates are in par with the media plans
- Using Analytics tool such as Google Analytics, SimilarWeb for industry benchmarking
- Overseeing and assisting the Media Strategist in the day-to-day executions
- Taking accountability for the work assigned and ensuring a smooth workflow between planning and buying team
Media Executive
Interactive Avenues
Mumbai
01.2020 - 12.2024
- Tracked campaign progress using diverse metrics
- Identified areas for improvement in social media campaigns based on analyzed data
- Provide management with weekly/monthly performance summaries
- Maintains consistent communication with publishers regarding daily campaign status
- Monitor numbers on various platforms like Google search, Programmatic, and Affiliates
- Create billing reports and share them with publishers, as well as the finance team
- Enhanced monthly performance marketing presentations
- Analyze and update the numbers for competitor scan
Data Analyst Intern
Ai Variant
Mumbai
10.2023 - 12.2023
- Analyzed current and past financial data and performance across loan departments
- Utilized SQL to process large streaming datasets and improved processing speed of that data by 85%
- Worked with clients to understand business needs and translate those needs into actionable reports in Tableau, saving 16 hours of manual work each week
- Built out the data and reporting infrastructure from the ground up using Tableau and SQL to provide real-time insights into the product and business KPIs
- Collaborated with the loan team to update and build out 6+ dashboard reports
- Formed hypotheses and tested ideas to determine the viability of operational outcomes
- Evaluated trends in financial performance and provided 12+ recommendations for improvement via PowerPoint presentations
Marketing Associate
Total Branding Solutions
Mumbai
02.2018 - 01.2020
- Conducting market research
- Organize and attend events such as conferences, seminars, receptions, and exhibitions
- Assisted in event planning
- Arrange the effective distribution of marketing materials
- Maintain and update customer databases
- Assisted in developing business documents
- Generated insightful reports based on collected research results
- Guide customers in planning efficient sales campaigns
- Tailored ad strategies for both print and digital platforms
- Collected, analyzed, and crafted communications content for diverse audiences
- Developed and implemented communications strategies informing clients, employees, and the public of initiatives
- Maintaining strong client relationships
Process Associate
Bureau Veritas India Pvt. Ltd.
Mumbai
09.2011 - 01.2018
- The key role is to create import documents
- Verification of documents, such as the commercial invoice, packing list, and inspection report
- Updating invoice information in a client tool
- In case of any discrepancy in the final document, forward the discrepancy to the Contract Coordinator
- Preparing weekly and monthly production reports for the team and preparing graphs for productivity
Education
Data Analyst -
ExcelR Solutions
India11-2023
Digital Marketing -
Digital Marketing Training Institute
India08-2019
Bachelor’s degree of Commerce -
Sri Satya Sai University of Technology And Medical
India06-2019
Intermediate -
University of Mumbai, India
India06-2005
Matriculation -
University of Mumbai, India
India06-2003
Skills
- Digital marketing
- Social media marketing
- Strategic planning
- Research and Development
- Website design
- Performance analysis
- Marketing campaign development
- Data analysis and visualization
- Power BI
- Tableau
Certification
- Meta Certified Media Planning Professional
- Google Ads Display Professional
- Google Ads Video Professional
Timeline
Senior Media Strategist
Schbang Digital Solutions Private Limited
12.2024 - Current
Data Analyst Intern
Ai Variant
10.2023 - 12.2023
Media Executive
Interactive Avenues
01.2020 - 12.2024
Marketing Associate
Total Branding Solutions
02.2018 - 01.2020
Process Associate
Bureau Veritas India Pvt. Ltd.
09.2011 - 01.2018
Data Analyst -
ExcelR Solutions
Digital Marketing -
Digital Marketing Training Institute
Bachelor’s degree of Commerce -
Sri Satya Sai University of Technology And Medical
Intermediate -
University of Mumbai, India
Matriculation -
University of Mumbai, India
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