Saurabh Wason
Digital Specialist
Gurugram
Summary
I have over 13 years of progressive experience in sales (B2B, B2C etc.), strategy/business development and implementation, digital ad sales, product development, team management and deep expertise in understanding key segments in digital media. In addition, my experience has led me to not only handle digital sales by way of display but also through multimedia content options like Branded text & videos, programmatic, performance and Audience selling. My professional aspirations include working with a passionate team that has a tangible vision to promote and establish consumer centric brands. The objective is to continue to build on my learning curve and look forward to an opportunity that uses my skills as well as challenges me to up my game.
Overview
16
16
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work History
GM Sales
Jagran New Media
Noida
06.2022 - Current
- Consulting with Advertisers and Agencies in North for Brand partnerships and upscaling revenue from existing and new clients
- Progressively working on business development, strategy and opening new revenue streams in content for the organization by introducing new solutions for Brands.
Content Sales Head
Sharechat – Mohalla Tech Pvt Ltd
Gurugram
02.2021 - 06.2022
- Consulting with Advertisers and Agencies in North for Brand partnerships and upscaling revenue from existing and new clients
- Progressively working on business development, strategy and opening new revenue streams in content for the organization by introducing new solutions for Brands.
Sr. Sales Manager
ByteDance Inc
Gurugram
05.2020 - 01.2021
- Working closely with Brands and Agencies managing alliances and upscaling existing relationships with the brands to influence internal and external stakeholders to achieve business objectives
- Leading a team of high performers in partner management and customer success functions
- Managed to get 3 new accounts (Philips, Maxlife and Pizzahut) in the very first month of my journey in Bytedance improved the revenue by 0.5 Cr
- Helping brands exploring new partnerships solutions in performance and branding for better results
- Understanding the product better through Appsflyer learning courses
- Have recently done Google certifications and FB blueprint online course as well
- Got certified for Sales Mastery from Bytedance.
Regional Head
Times Internet Limited
Gurgaon
11.2013 - 04.2020
- Key responsibilities
- Driving and increasing North and East business for India’s largest lifestyle network while working with clients for solutions including content, display, sponsorships and influencer marketing
- Mentoring the team and colleagues to identify revenue opportunities and helping them establish market relationships
- Key achievements
- Exceeded YoY revenue target achievements
- Managed & scaled up revenue for top clients from North like Maruti, Apple, RB, Oppo, Motorola, Smule, etc with a base of INR 3 Cr to INR 7 Cr
- Regularly engaged in analyzing large volumes of data and campaign reports to derive insights and upscale the brands associations/contribution to achieve objectives of both parties
- Mastered in strategic alliances with the brands and focus on increasing the revenue spends of clients by identifying the monetization opportunities for the brands with new media solutions
- Drove the team to acquire more product lines from existing portfolio of clients – GSK, RB, Maruti, Oppo (scaled the revenue to almost 70% YOY)
- Acquired sponsors for new event launches such as Icons of the Newhood, Breathefree, Euro, EPL, SAFF
- Major wins included clients such as Smule, Airtel, Kia Motors, Likee, Motorola, GSK, Future Group, White Rhino, Maruti Suzuki, John Miller, Apple, Oppo, Renault, LVMH, Volvo, Tropicana, One Plus, Nike and many more
- Established strong relations with media agencies and clients and introduced new opportunities like Influencers partnerships solutions, Content and performance solutions
- Awarded for closing Big tickets deals like Smule, Airtel, Likee, Motorola, John Miller and Maruti Suzuki for Indiatimes Frontlines.
Sales Manager
AIDEM Ventures
Gurgaon
06.2013 - 10.2013
- Effectively worked with Clients and agencies for building relationships and driving business for north region accounts.
Duty Manager
Accor Hotels
Sydney
07.2012 - 05.2013
- Initiated plans to improve customer relations, quality standards, and service efficiency.
- Responded to customer concerns by providing friendly, knowledgeable support, and maintaining composure and professionalism.
- Trained employees in essential job functions.
- Handled employee-related issues to improve performance, professional conduct, and attendance reliability.
Duty Manager
Travelodge Hotels Ltd
Sydney
01.2012 - 07.2012
- Responsible for client relationship and oversee various tasks to ensure smooth operations of the front office department.
Event Sales Manager
Marcus Evans Group
Sydney
05.2011 - 12.2011
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Prepared sales presentations for clients showing success and credibility of products.
Team Leader – Front office
Hyatt Regency
New Delhi
04.2007 - 07.2009
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Gained strong leadership skills by managing projects from start to finish.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Education
MBA - Business Administration and Marketing
University of Canberra
Canberra, Australia 04.2009 - 05.2011
Bachelor of Science - Hotel Management
Acharya Institute of Management And Sciences
Bengaluru 08.2003 - 05.2007
Skills
Digital Marketingundefined
Certification
Licenses and Certifications Appsflyer Basics Google Analytics for Beginners Facebook Blueprint
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
GM Sales
Jagran New Media
06.2022 - Current
Licenses and Certifications Appsflyer Basics Google Analytics for Beginners Facebook Blueprint
02-2021
Content Sales Head
Sharechat – Mohalla Tech Pvt Ltd
02.2021 - 06.2022
Sr. Sales Manager
ByteDance Inc
05.2020 - 01.2021
Regional Head
Times Internet Limited
11.2013 - 04.2020
Sales Manager
AIDEM Ventures
06.2013 - 10.2013
Duty Manager
Accor Hotels
07.2012 - 05.2013
Duty Manager
Travelodge Hotels Ltd
01.2012 - 07.2012
Event Sales Manager
Marcus Evans Group
05.2011 - 12.2011
MBA - Business Administration and Marketing
University of Canberra
04.2009 - 05.2011
Team Leader – Front office
Hyatt Regency
04.2007 - 07.2009
Bachelor of Science - Hotel Management
Acharya Institute of Management And Sciences
08.2003 - 05.2007
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