SAURABHDEEP ARORA
Faridabad
Summary
Dynamic Associate Director with a proven track record at PINELABS PVT. LTD., driving 106% revenue growth through strategic partnerships and innovative campaigns. Expert in business development and client relationship management, I excel in enhancing operational efficiency and delivering impactful results. Passionate about leveraging market insights to foster sustainable growth.
Overview
15
15
years of professional experience
Work History
Associate Director
Pine Labs India Pvt. Ltd.
NOIDA
09.2023 - Current
- American Express Portfolio: Delivered 106% growth, scaling revenue from ₹183 Cr to ₹378 Cr; expanded campaigns from 7 to 28
- Lifestyle Category: Achieved 81% volume growth (₹270 Cr to ₹494 Cr); campaigns increased from 47 to 234
- Wheels Category: Delivered 165% YoY EMI growth; transactions grew from 8.3K to 12.9K
- Managed partnerships with multiple issuing banks, driving strategic alliances and product launches
- Secured repeat participation and long-duration agreements for consumer offers, strengthening partnerships
- Expanded Lifestyle merchant network through bank collaborations and POS-led consumer offers
- Led strategic promotions to drive incremental sales
- Merchant Expansion: Increased transacting stores from 3,000 to 7,000
- ICB Funding: Doubled funding from ₹7 Cr to ₹13 Cr through negotiations
- Enhanced offline sales via innovative campaign execution
- Executed performance reviews with HDFC Credit Card teams, resolving operational issues to enhance service delivery
- Operational Efficiency: Reduced recovery TAT from 30 to 15 days
AGM
Paytm
Noida
12.2021 - 09.2023
- Expanded Credit Card EMI offerings at Points of Sale to enhance customer access.
- Sustained card EMI volume despite rising competition from NBFCs
- Evaluating processes to enhance payment efficiency
- Collaborated with payment partners, merchants, and front line team to streamline transaction processes.
- Facilitated legal and financial processes for stakeholder partnerships to ensure compliance and operational efficiency.
- Qualified requirements to ensure project success
Senior Manager, Strategy
Hero Cycles
Gurgaon
07.2019 - 11.2021
- Led sales strategy across a 2,000+ dealer network, driving revenue via embedded finance and POS enablement
- Designed multi-channel GTM with banks (Bajaj, IDFC, HDB) and payment platforms (Pine POS, Paytm POS)
- Built fintech and banking partnerships, unlocking financing, cashback, and POS-led revenue streams
- Generated ₹5 Cr B2B business (2.5x target) through alliances with government bodies and corporate
- Expanded alliance accounts, increasing deal size and driving repeat business with partners
- Scaled financing penetration from 50 to 1,500 units/month through targeted dealer enablement and structured partner onboarding
- Drove cross-sell monetization by integrating insurance offerings into financing programs, enhancing overall revenue streams
- Launched digital-first campaigns with banking partners, boosting online conversions and volumes
Sales Manager
Pine Labs India Pvt. Ltd.
Noida
10.2016 - 06.2019
- Expanded merchant affiliate network by onboarding top brands in food and retail, increasing partnership opportunities
- Partnered with corporate sales teams to launch cross-category discount programs (apparel, F&B, entertainment)
- Executed merchant-funded voucher programs for corporate gifting, boosting engagement and redemption rates
- Increased meal card acceptance by activating 1,000+ outlets, expanding transaction touchpoints
- Increased market visibility through strategic in-store branding and POS placements at high-traffic locations
Territory Manager
Edenred India Pvt. Ltd.
Delhi
04.2015 - 10.2016
- Managed North region e-Gift Voucher partnerships, generating incremental revenue growth
- Closed key partnerships with leading brands for corporate order programs through market analysis
- Strengthened corporate relationships, improving repeat business and program utilization
- Expanded merchant network for Pine Perks Meal & Gift Cards, enhancing corporate reach and driving adoption
- Collaborated with PayLater team to increase EMI acceptance and facilitate higher-value transactions
Channel Sales Manager
Vodafone Digilink Private Limited
Bahadurgarh (Haryana)
07.2013 - 05.2014
- Achieved revenue targets through structured sales execution and pipeline management
- Delivered ₹2 Cr monthly recharge revenue with strong market penetration
- Achieved 150 MNP activations per month to drive subscriber growth
- Led sales team operations and expanded distribution channels across territory, enhancing market reach
- Built strong relationships with distributors, sub-distributors, and retailers
- Executed targeted retail and dealer marketing initiatives, generating increased demand for products
- Developed and implemented territory distribution plans, improving market coverage and accessibility
- Activated 800 unique retail stores and maintained 500 active recharge outlets monthly
- Aligned inventory with market demand to ensure availability
Area Sales Manager
Godfrey Phillips India Limited
Faridabad- Rural
03.2012 - 04.2013
- Led and coached a team of 10 Sales Executives, driving performance and coverage
- Managed primary-to-tertiary sales operations across assigned territory
- Implemented PRISM sales restructuring module, streamlining sales processes for improved execution
- Expanded Marlboro rural distribution with 25% month-on-month growth
- Increased retail footprint through new store activations across cigarette, pan masala, and tea categories
- Executed merchandising and promotional initiatives to enhance brand visibility across retail channels
- Analyzed competitor strategies to identify opportunities for upsell/cross-sell across product portfolio
Senior BDM
Insight Customer Call Solutions Private Limited
Delhi
05.2011 - 02.2012
- Facilitated appointments with key decision-makers to identify and pursue profitable business opportunities
- Collaborated with top-level executives such as CEOs and Heads of HR
- Prepared numerous RFQs with detailed comparative analysis
- Collected customer testimonials to strengthen brand credibility and customer trust.
- Maintained workplace infrastructure and managed minor expenditures.
Education
MBA - Marketing And HR
IIPM
DELHI03-2011
Bachelor of Computer Applications - Computer Science
DAVIM
FARIDABAD06-2009
12TH - COMMERCE WITH MATHS
DAV PUBLIC SCHOOL
FARIDABAD03-2006
10TH - ALL SUBJECTS
SDV
FARIDABAD03-2004
Skills
- Business development
- Strategic leadership
- Client relationship management
- Sales forecasting
- Market research
- Competitor analysis
- Financial analysis
- Strategic planning
- Performance monitoring
- Change management
- Corporate communications
- Decision making
Personal Information
- Nationality: Indian
- Marital Status: Married
- Gender: Male
- Date of Birth: 14/04/1988
Languages
- English
- Hindi
Timeline
Associate Director
Pine Labs India Pvt. Ltd.
09.2023 - Current
AGM
Paytm
12.2021 - 09.2023
Senior Manager, Strategy
Hero Cycles
07.2019 - 11.2021
Sales Manager
Pine Labs India Pvt. Ltd.
10.2016 - 06.2019
Territory Manager
Edenred India Pvt. Ltd.
04.2015 - 10.2016
Channel Sales Manager
Vodafone Digilink Private Limited
07.2013 - 05.2014
Area Sales Manager
Godfrey Phillips India Limited
03.2012 - 04.2013
Senior BDM
Insight Customer Call Solutions Private Limited
05.2011 - 02.2012
MBA - Marketing And HR
IIPM
Bachelor of Computer Applications - Computer Science
DAVIM
12TH - COMMERCE WITH MATHS
DAV PUBLIC SCHOOL
10TH - ALL SUBJECTS
SDV