Saurabh Varshney

Driving innovative marketing strategies for India's No. 1 AC brand, air cooler, water heater, and commercial refrigeration from the house of TATA Group.

•Execute multi-channel marketing campaigns to drive brand awareness and sales growth.

•Manage ATL campaigns (TV, Print, Radio, OOH) for broad audience reach and enhanced brand visibility.

•Manage an annual marketing budget of ₹100+ Cr; contributed to 2.5M+ AC units sold in FY 2024-25.

•Oversee BTL activities, including POSM, Promotions, Events, and Customer Engagement campaigns.

•Develop marketing communications and experiential strategies for New Store Openings & retention.

•Create content across product categories for various media.

•Contributed to the successful launches of the SmartAir AC Campaign, Water Heaters Range & PureAir AC Campaign.

Omnichannel FMCG/Fresh Category Start-up, with 150+ retail stores in the Delhi and NCR region.

• Developed marketing calendar to drive NOB and top-line growth initiatives.
• Executed below-the-line strategies, including OOH, society activations, and digital engagement.
• Led marketing campaigns during expansion from 10 to 150+ retail stores.
• Managed branding across all customer touchpoints to ensure consistency.
• Created tailored communication strategies for digital and loyalty channels.

Managed Marketing for Big Bazaar/FBB stores in Delhi NCR; Business value approx.

₹ 1500 CR.

• Developed marketing plan and seasonal calendar to achieve incremental business growth.
• Executed BTL activations to enhance footfall and generate customer engagement in retail.
• Devised and led outdoor and radio campaigns across diverse product categories.
• Planned monthly loyalty initiatives to drive sales and customer retention.
• Managed strategic alliances to improve brand visibility and increase average transaction size.
• Generated additional revenue of ₹ 30 CR through Big Bazaar gift card programs.model.
• Oversaw new store launches by designing and implementing comprehensive marketing plans.
• Created promotional collaterals, including leaflets, brochures, catalogs, and signage.

TEXAS (USA) based MNC - Industry leader in manufacturing and distribution of Fashionable & Pop Culture licensed Apparel, Footwear & Accessories.

• Coordinated with agencies for implementation of ATL and BTL activities.
• Sourced and customized retail display fixtures for approximately 2,500 stores across India.
• Executed effective product displays and promotional exhibits at retail locations.
• Developed strategic alliances for cross-promotion in branding and marketing initiatives.
• Conceptualized and established B2B and B2C portals in collaboration with agencies.
• Directed SEO marketing and social media promotions for retail website and e-commerce partners.
• Managed launch event for official WWE merchandise featuring former heavyweight champion Daniel Bryan in Central Noida.
• Organized various events including Comic Con India, Bacardi NH7 Weekender, and IITF Delhi.

• Search Engine Marketing, Social Media Marketing & Online Reputation Management
• Handled BTL activations e.g. canopies, road shows, leaflets, catalogues etc.
• Exposure in organizing events, promotional campaigns, building relationship with clients
• Responsible for designing & distribution of marketing collaterals