Saurav Kumar

Client Management:

• Acted as the primary point of contact for key clients, ensuring seamless communication, and exceptional service delivery.
• Managed relationships with high-profile clients, including Kajaria, Tata Rallis, Virgo Laminates, Shiv Nadar University, Thapar Institute of Engineering & Technology, and Dhanuka Agritech.
• Worked closely with these clients to understand their digital goals and developed tailored marketing strategies to enhance brand presence and achieve measurable results.
• Delivered regular performance reports and campaign updates, ensuring transparency and client satisfaction.
• Provided expert counsel on digital marketing strategies, influencer marketing, and performance optimization, contributing to successful partnerships and client retention.
• Identified opportunities to expand service offerings, successfully upselling additional services to deepen client relationships and maximize their marketing investment.

Team Management:

• Led and managed a dynamic team of 10 senior professionals across various departments, including creative, influencer marketing, and performance marketing.
• Coordinated daily operations, ensuring alignment with client objectives and overall agency goals.
• Conducted regular team meetings, provided guidance, and mentored junior staff to enhance productivity and career growth.

Influencer Marketing:

• Developed and executed influencer marketing campaigns across multiple platforms to drive brand awareness and engagement. (Kajaria Desh ki Raunak campaign & Film launch for Dhanuka Agritech)
• Identified, negotiated, and onboarded influencers, ensuring alignment with client branding and objectives.
• Analyzed campaign performance, providing insights and recommendations for future influencer partnerships.

New Client Acquisition & Pitching:

• Led pitches to onboard new clients, developing strategic proposals tailored to each prospect’s business needs.
• Delivered persuasive presentations to potential clients, showcasing the agency’s capabilities and past successes.
• Successfully closed deals and expanded the client portfolio during the tenure.

Performance Marketing:

• Oversaw the design, execution, and optimization of performance-driven digital marketing campaigns. (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Continuously monitored key metrics, such as conversion rates, CPA (Cost Per Acquisition), and ROI, making data-driven adjustments for campaign improvement.
• Collaborated with the creative team to develop compelling ad creatives and landing pages that maximized engagement and conversions.

Talent Acquisition & Hiring:

• Led the recruitment process for new talent, identifying and hiring top candidates across various roles, including [mention specific roles if applicable, e.g., content creators, strategists, account managers].
• Developed job descriptions, conducted interviews, and evaluated candidates to build a high-performing team.
• Fostered a positive work environment focused on creativity, collaboration, and professional growth.

Strategy & Campaign Planning:

• Worked closely with senior leadership to develop overarching marketing strategies, aligning with client objectives and market trends.
• Supervised the execution of multi-channel campaigns, ensuring timely delivery, and optimal results.
• Ensured that all marketing efforts were aligned with industry best practices, keeping the agency at the forefront of emerging trends.

• Managed multiple accounts simultaneously while meeting deadlines
• Created comprehensive reports on account performance and presented them to the clients
• Developed and maintained relationships with key accounts to ensure customer satisfaction
• Facilitated on-boarding meetings with the brand to ascertain the purpose and specific requirements of the campaign
• Developed thorough understanding of products and service offerings to better upsell and cross-sell to clients
• Acted as first point of contact in matters relating to client concerns and needs to ensure their satisfaction with the ongoing campaign
• Managed and collaborated with a graphic team in the areas of social media marketing (SMM), advertising creatives, and proposal development
• Conceptualized & implemented new strategies for effective and efficient working of the influencer marketing campaigns
• Provided guidance and support to team members in the completion of their daily tasks
• Hired, trained and mentored interns to maximize productivity
• Advised senior management on key issues related to campaigns, team expansion & lags

• Conduct research on current market trends and competitors
• Compiled reports summarizing research results for review by the manager
• Information gathering about target markets and product development
• Quality checks of data being scrapped