SAURAV PATANI
Bengaluru
Summary
Seasoned media professional with a passion for brands and proven success in strategic planning and execution across diverse sectors (two-wheelers, B2B, retail, etc.). Successfully launched digital-first brands, anchored AOR pitches, and driven high-performing teams. Strong analytical and consumer-centric approach, with a focus on data-driven decision making. Creative and curious, constantly exploring new dimensions in content, digital, and consumer analytics.
Overview
8
8
years of professional experience
Work History
Senior Brand Consultant
HiveMinds
10.2023 - Current
- Company Overview: A Unit of Madison Media
- Managed leading brands including Titan Company Ltd., Jio Finance Services, Big Basket, Sonata, Titan Skinn, Danfoss, Ignitec, Bixa, Mia, Tanishq, Fastrack Bags, Myntra, Max Life Insurance
- Led the delivery unit with 18+ retainer clients, ideation & content strategy, social media management, and campaign execution
- Led a cross-functional team of 21, including account planners, creative designers, Influencers Marketing team and brand activations, while establishing BAU processes, setting up structured approaches for briefs & pitches
- Led social media planning for a leading online grocery platform for 4+ years, including successful launches of new services like ‘bbNow'
- ‘bbInstant’ and ‘farmer connect'
- Conceptualized and executed multi-channel campaigns that grew the platform's Instagram following from scratch to 3 L, driving significant brand visibility, engagement, and conversions
- Spearheaded multiple 360-degree product launches for Jio Finance services, such as Jio Zenith, Jio MyMoney, and Jio Smart Gold
- Led a successful marketing campaign resulting in over 20 million people reached and 150,000 app downloads, exceeding initial targets
- Successfully implemented an inclusive and user-centric approach to drive mass adoption of a financial technology platform
- Managing Sonata watches social media management for consecutively 5 years
- Conceptualized & executed multi-channel brand campaigns that drove brand visibility, engagement, and conversions
- Led the GTM strategy for POZE by Sonata with #What'sYourPoze campaign, repositioning Sonata as a trend-driven, youth-focused brand through a high-impact launch at Bollywood Hungama’s OTTIF Awards; achieved 4.5M+ engagements, 43% engagement rate and a strategic shift in brand perception among Gen Z and Millennials, resulting in 17K direct product interactions during launch phase
- Pitches Won: Jio Finance, Reynolds, Sun Pure, Titan Company Limited, Max Life Insurance
- Led 30+ pitches and supported 40+, showcasing the ability to win the room and close deals
- A Unit of Madison Media
Brand Consultant
08.2022 - 10.2023
Account Strategist
06.2021 - 07.2022
Associate Consultant
03.2020 - 06.2021
Assistant Manager
Kestone
10.2018 - 03.2020
- Company Overview: A Unit of Career Launcher
- Led pre-sales pitches for top clients including Sify, Hitachi, and Dell, resulting in successful client onboarding and increased revenue
- Planned and executed social media campaigns for branding media, enhancing client visibility and engagement
- Developed skills in marketing communication, event communication, and lead generation in a fast-paced environment
- A Unit of Career Launcher
Digital Marketing Specialist
HiveMinds
01.2017 - 09.2018
- Company Overview: A Unit of Madison Media
- Managed digital marketing campaigns for clients like YourStory, NestAway, Cure.Fit, Bigbasket, Sonata, Imarticus International, Gold24, and more
- Developed and executed SEO, SEM, UI changes, and rich media ads to meet client's business goals
- Handled monthly advertising spends of over 10 Million INR for multiple clients
- Nominated for Google Awards for 'Search Innovation' and 'Leading Indian OTA strengthening its presence in GCC market'
- A Unit of Madison Media
Education
MBA - Branding & Communication
Symbiosis school of Media and Communication
01.2016
Bachelor of Engineering - Information Technology
G H Patel College of Engineering & Technology
01.2013
Skills
- Team Building
- Marketing Strategy
- Brand Marketing
- Content Marketing
- Marketing Consulting
- Lead Generation
- Strategic Planning
- Advertising
- Digital Marketing
- Social Media Marketing
Accomplishments
- Award-Winning Campaign Leadership, Spearheaded BigBasket’s award-winning campaign: #DeshKiShaanHumaraAbhimaan, recognized with the Mommy Award by Mad Over Marketing; this Independence Day farmer connect initiative garnered 765K+ organic engagements, reinforcing BigBasket’s Farm to Fork brand positioning.
- Silver Award at IAMAI, Honoured with a Silver award at the prestigious IAMAI for our innovative Danfoss 'Our Journey to NetZero' 360 campaign, a testament to our dedication to sustainability and impactful storytelling.
- Gold Award for Social Good, Recognized with Gold for our innovative use of the internet for social good, this campaign leveraged digital platforms to connect 50,000 donors with COVID-affected communities, reaching 11 million individuals and showcasing the power of technology in driving impactful humanitarian action.
Timeline
Senior Brand Consultant
HiveMinds
10.2023 - Current
Brand Consultant
08.2022 - 10.2023
Account Strategist
06.2021 - 07.2022
Associate Consultant
03.2020 - 06.2021
Assistant Manager
Kestone
10.2018 - 03.2020
Digital Marketing Specialist
HiveMinds
01.2017 - 09.2018
MBA - Branding & Communication
Symbiosis school of Media and Communication
Bachelor of Engineering - Information Technology
G H Patel College of Engineering & Technology
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