Saurav Pramanik
SaaS Sales Expert
Pune
Summary
A dynamic and results-driven professional with a strong emphasis on driving strategic sales and business development initiatives across diverse industries, including SaaS, IT Services and eCommerce, focused on leveraging extensive expertise in client relationship management and team leadership to deliver impactful results.
- SaaS sales leader with 18+ years of experience in end-to-end B2B sales, including 16 years across international markets (North America, Europe, Australia, Middle East) and 15+ years in IT products and services.
- Scaled Saara Inc. from $0 to $2M ARR in 36 months through data-driven GTM strategies, targeted lead generation, and agile pipeline management.
- Proven track record of consistently exceeding revenue targets, closing high-value enterprise deals, and expanding market share in competitive environments.
- Expertise in enterprise solution selling, sales process optimization, cycle time reduction, and win rate improvement through customer-centric strategies.
- Strong leadership in building and mentoring high-performing, globally distributed sales teams aligned with product and GTM strategy for scalable growth.
- Recognized LinkedIn publisher with 15,000+ followers, sharing thought leadership on SaaS growth, startup scaling, and sales transformation.
Overview
18
18
years of professional experience
2
2
$2M ARR achieved in 2 years
6
6
Different CRMs implemented
15
15
Handled teams size
Work History
Sr. Manager – Customer Experience
KL Software Technologies
08.2025 - Current
- Business Development and Revenue Generation – To develop Europe and Australia as a market for KLST SaaS products including imDocShare, NetDocShare and GenAI product KLapper. Working with the internal team and engaging with clients during online/ offline events to drive revenue growth of $1M ARR
- Partnership Development – Understanding the partner’s ecosystem and engaging with partners to establish a successful partners portfolio in Europe and Australia. Maintaining relationships with partners and driving revenue growth.
- Strategic Outreach – Engage with law firms, corporate legal teams, and technology partners (iManage, NetDocuments, Microsoft) to position KLST’s core products: imDocShare, netDocShare, KLapper, and SharePoint Migration Services.
- Personalized Engagement – Strategize and execute tailored email and LinkedIn campaigns for decision-makers (CIOs, KM Directors, Legal IT heads) to drive conversations around digital transformation and AI adoption.
- Lead Customer Experience & Growth – Organize and participate in events across Europe and Australia. Manage post-event and webinar follow-ups, nurturing leads and converting interest into qualified demos and opportunities.
- Thought Leadership Enablement – Promote KLST’s reputation through active Social Media engagement, Blogs, Posts, Case Studies, Client Testimonials, and Industry References to strengthen trust.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
Director – Business Development
Saara Inc
07.2021 - 07.2025
- Leading the SaaS sales function, focusing on pipeline development, client acquisition & retention across the North American, Australian, European & Asian markets.
- Architecting end-to-end SaaS sales processes, from lead qualification to closing, driving more efficient sales cycles and faster conversions.
- Building and mentoring a team of Sales Development Representatives (SDRs), Sales Managers, and Customer Success Managers, setting clear KPIs and performance benchmarks aligned with SaaS objectives.
- Spearheading strategic initiatives for product adoption and upselling, continuously enhancing customer satisfaction and driving higher product usage across all accounts.
- Collaborating closely with Product and Marketing teams to ensure SaaS offerings are effectively communicated and tailored to address customer pain points, thereby improving overall client engagement.
AVP – Business Development (North America & Europe)
Contify
10.2020 - 04.2021
- Designed and executed go-to-market (GTM) strategies to drive SaaS sales across North America and Europe, working closely with leadership and product teams to tailor offerings to each region.
- Leveraged customer data analytics to define Ideal Customer Profiles (ICP) and Total Addressable Market (TAM), ensuring the development of high-impact outreach campaigns.
- Managed key enterprise accounts and led the contract negotiation process, positioning Contify as a leader in the SaaS intelligence space.
- Contify is a market and competitive intelligence SaaS platform that delivers 360 insights on competitors, customers, and industry trends. It enables teams to collect, curate, and share actionable intelligence.
- Increased revenue by developing targeted sales strategies tailored to specific customer segments.
Co-Founder & Business Development Head – North America
Startup – Stealth Mode
03.2019 - 09.2020
- Led the SaaS sales and go-to-market strategy, driving customer acquisition and market expansion efforts in North America.
- Developed and executed a comprehensive sales process, incorporating account allocation, sales funnel management, objection handling, and follow-up strategies, leading to a higher conversion rate.
- Authored the Sales Playbook to streamline sales operations, enhance team onboarding, and increase overall sales productivity.
- Grew the customer base through targeted outreach and networking events.
- Streamlined operational processes for improved efficiency and cost reduction.
- Established foundational processes for business operations.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
Sales Manager – Europe & North America
Frost & Sullivan
08.2011 - 02.2019
- Spearheaded sales and marketing operations across Europe and North America, delivering consistent YoY revenue growth through strategic SaaS platform positioning, client retention, and new business acquisition.
- Orchestrated end-to-end enterprise sales lifecycle—encompassing data mining, consultative selling, proposal development, high-impact presentations, and complex negotiations—while driving customer success and maximizing renewal rates.
- Cultivated cross-functional team synergy across three global offices, enhancing collaboration, performance, and strategic execution to align with business unit goals.
- Enhanced regional market presence by driving SaaS platform adoption, resulting in improved lead generation and sales pipeline conversion rates.
- Fostered cross-office collaboration, aligning global sales strategies and improving team efficiency, leading to consistent overachievement of sales targets.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Business Development – North America
Indovance Inc.
05.2010 - 07.2011
- Led client acquisition and account penetration across North America by deploying tailored outreach strategies, fostering long-term B2B partnerships, and accelerating pipeline conversions in IT services such as engineering outsourcing, CAD design, and BIM services for the AEC sector.
- Built and maintained long-term strategic client relationships, contributing to increased repeat business and strengthening the company's presence in the North American market, particularly in the IT outsourcing space.
- Executed targeted outreach strategies that successfully penetrated new client segments within the AEC and engineering services sectors, significantly expanding the company’s client base in IT-enabled services.
- Organized and detail-oriented with a strong work ethic.
- Learned and adapted quickly to new technology and software applications.
- Proved successful working within tight deadlines and a fast-paced environment.
Assistant Manager – Business Development
Cologicx Systems Ltd.
07.2007 - 04.2010
- Drove end-to-end business development initiatives for IT services by identifying market opportunities in embedded software, cloud-based solutions, and SaaS offerings, crafting impactful proposals, and securing key client engagements across domestic and international markets.
- Identified and leveraged new market opportunities in IT services such as cloud solutions, SaaS, and voice logger technology, significantly expanding the company’s client base and service offerings in key international markets.
- Developed and delivered compelling proposals for software development, IT solutions for energy management, and telecommunication services, securing long-term contracts with high-profile clients, contributing to substantial business growth.
- Streamlined internal processes to enhance efficiency and productivity within the business development department.
- Collaborated with cross-functional teams to develop tailored solutions for prospective clients, resulting in higher conversion rates.
Education
MBA - International Business, Marketing
Suryadatta Institute of Management
Pune 04.2001 -
Masters in Personnel Management - Personnel Management
Pune University
Pune07-2007
Bachelor in Computer Application - Computer Application
MCRPV University
Kolkata, India07-2004
Skills
SaaS Sales Leadership
Timeline
Sr. Manager – Customer Experience
KL Software Technologies
08.2025 - Current
Director – Business Development
Saara Inc
07.2021 - 07.2025
AVP – Business Development (North America & Europe)
Contify
10.2020 - 04.2021
Co-Founder & Business Development Head – North America
Startup – Stealth Mode
03.2019 - 09.2020
Sales Manager – Europe & North America
Frost & Sullivan
08.2011 - 02.2019
Business Development – North America
Indovance Inc.
05.2010 - 07.2011
Assistant Manager – Business Development
Cologicx Systems Ltd.
07.2007 - 04.2010
MBA - International Business, Marketing
Suryadatta Institute of Management
04.2001 -
Masters in Personnel Management - Personnel Management
Pune University
Bachelor in Computer Application - Computer Application
MCRPV University