Savita Gopalkrishnan
Bangalore
Summary
Strategic commercialization professional with 14+ years of experience across sales and marketing, specializing in new product launch excellence within the life sciences industry. Proven track record of leading high-impact product introductions, developing customer-centric go-to-market strategies, and delivering measurable business growth. Strong focus on leveraging data and customer insights to drive consistent launch success and business impact through consistent cross-functional collaboration.
Overview
15
15
years of professional experience
Work History
Global Commercialization Manager
Agilent Technologies
03.2023 - Current
- Led high-impact new and strategic product launches using structured commercialization frameworks and processes
- Partner with stakeholders across Product, Marketing, Sales, and Support to align on launch goals, expectations, and execution plans
- Ensure end-to-end launch readiness across product, sales channels, marketing campaigns, and post-sales support to drive adoption
- Integrate customer insights into product development and commercialization strategies to enhance market relevance
- Oversee forecasting methodologies and align funnel development to support successful product launches
- Lead go-to-market and milestone meetings to drive stakeholder alignment and enable effective product adoption
Global Marketing Program Manager
Agilent Technologies Inc.
11.2020 - 02.2023
- Led global marketing programs across the Liquid Chromatography (LC) consumables, supplies, and sample preparation portfolio, covering all regions and aligning initiatives with product line priorities and regional market needs
- Collaborated closely with division leadership to align on product and business priorities, while partnering cross-functionally across Product, Digital, Sales Enablement, and regional marketing teams to drive scalable execution
- Drove innovative demand generation and conversion strategies to build a strong pipeline and support business growth
- Partnered with market intelligence teams to derive insights on market dynamics and emerging segments (e.g., pharma, biopharma), translating them into effective campaign strategies
- Developed and executed integrated, customer journey–based marketing programs to increase awareness, adoption, and retention
- Consistently analyzed campaign performance to measure funnel growth, conversion rates, and forecast gaps against targets, enabling data-driven optimizations to improve campaign effectiveness
- Shaped messaging and content using structured frameworks and commercial insights to support strategic product launches
Key Account Manager (Services & Support Division)
Agilent Technologies Inc.
Mumbai, Maharashtra
05.2017 - 10.2020
- Youngest employee to manage service sales for renowned pharma account in India, the largest revenue-generating account for the service sales (>$1M USD revenue per year for service contracts).
- Achieved this by leveraging data and insights to align solutions with evolving customer needs and expectations.
- Maintained strong business relations with Multi-level stakeholder engagement through a consultative approach, consistent dialogue, and deep account understanding.
- Elevated account management by predicting potential competitive threats and outlining proactive solutions.
Regional Marketing Program Manager
Agilent Technologies
05.2014 - 04.2017
- Partnered with business stakeholders across the India Aftermarket Consumables & Supplies division (including inside and field sales teams) to develop and execute marketing strategies driving business growth, product visibility, and market competitiveness.
- Collaborated with Global and Regional Marketing Programme Managers to adapt global strategies and campaign assets to regional market needs.
- Conceptualised and launched high-impact marketing programmes to support new sales channels (e.g. inside sales, significantly boosting pipeline growth.
- Designed and executed integrated lead generation and nurturing campaigns aligned with evolving market, application, and customer segment needs.
- Drove operational excellence initiatives to improve marketing effectiveness and ROMI, including enhancements to SAP-CRM processes.
- Increased the visibility and awareness of the e-commerce/online store platform for eligible customers via multiple handholding programmes.
- Analysed campaign performance across funnel stages—including reach, lead quality, conversion, pipeline, and ROI—to derive actionable insights, optimise strategies, and improve forecast alignment.
Account Manager - Services and Support Division
Agilent Technologies
Mumbai, Maharashtra
08.2011 - 04.2014
- Delivered and exceeded company expectations and set targets by consistently achieving over 108% of the assigned YoY targets. Generated revenues of over USD 6 M over a span of 5 years for service sales.
- Successfully managed diverse accounts, ranging from SMEs to top leaders in the pharmaceutical business across multiple states; ensured consistent growth across all accounts at an average of 8-10% YoY.
- Strategically replaced incumbent competitors from untapped accounts gaining new business.
- Successfully generated new business at an average of 20% of overall business contribution.
Education
Master of Science - Biotechnology
Garden City University
Bangalore, India01.2011
Bachelor of Science - Biotechnology
G.N Khalsa College
Mumbai, India01.2009
Skills
- Commercialization & New Product Launch Excellence (Global and Regional)
- Go-to-Market Strategy & Execution
- Strategic Marketing & Demand Generation (integrated campaigns, customer journey design)
- Sales enablement and pipeline development (funnel building, conversion optimisation, forecast alignment)
- Key Account & Stakeholder Management (enterprise-wide, multi-level engagement)
- Customer Insights & Market Analysis (segmentation, competitive intelligence, insight-led strategy)
- Cross-Functional Leadership
- Data-Driven Decision Making
- Business Growth & Revenue Acceleration
- Digital Marketing & Customer Engagement (Omnichannel)
Accomplishments
- Awarded the Above and Beyond Award for going the extra mile to support the vast number of NPI and strategic campaign launches.
- Awarded the EMEAI High Achievers Award (Portugal) for proven ability to represent Agilent Values and for exceptional achievements.
- Awarded the Best Employee for Services & Support Division (Agilent India) for over achieving sales targets & exceptional sales account management.
- Hosted and managed the Agilent India Annual Meet - a congregation of all Agilent India Employees, in the presence of Agilent CEO and his Staff for two consecutive years 2018-2019.
Timeline
Global Commercialization Manager
Agilent Technologies
03.2023 - Current
Global Marketing Program Manager
Agilent Technologies Inc.
11.2020 - 02.2023
Key Account Manager (Services & Support Division)
Agilent Technologies Inc.
05.2017 - 10.2020
Regional Marketing Program Manager
Agilent Technologies
05.2014 - 04.2017
Account Manager - Services and Support Division
Agilent Technologies
08.2011 - 04.2014
Master of Science - Biotechnology
Garden City University
Bachelor of Science - Biotechnology
G.N Khalsa College