Reading, Painting, Singing, Travelling and Writing
Savita V Jayaram
Senior Writer And Business Journalist
Bengaluru
Summary
Talented Senior Copywriter with 22 years of experience developing creative concepts and ideas for diverse clients. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences. Flexible Journalist and writer ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Detail-oriented team player with strong organizational skills, excellent time management and problem-solving skills.
Overview
22
22
years of professional experience
7
7
years of post-secondary education
1
1
Certificate
4
4
Languages
Work History
Senior Copywriter
Hello Kindred Pvt Ltd
Bengaluru
04.2022 - Current
- Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Writing articles, blog posts, and creative copy for Accenture's monthly newsletters and email campaigns, collaborating with leadership for impactful content.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Wrote social media outreach posts on both informational and promotional topics.
- Formatted copy to align with project-specific guidelines.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Improved search result rankings with targeted SEO strategy.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Supported client projects from planning to on-time completion of quality deliverables.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Presented clients with unique copy options based on overall marketing objectives.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Researched and wrote news stories, articles and reviews for online publications.
- Built, established and maintained relationships with sources.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Edited and proofread drafts of articles and other documents.
Senior Journalist and Writer
Colour Canvas Publications
Bengaluru
11.2021 - Current
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Crafting critical reviews of artists and their works, including interviews and coverage of art exhibitions in India.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
- Researched and gathered information to develop accurate and credible stories.
- Edited, proofread and fact-checked content for accuracy.
Editor in Chief
Business Tabloid Publications
Bengaluru
07.2023 - 08.2023
- Supported and encouraged editorial board to provide independent and objective advice, opinions and perspectives to enhance publication.
- Leading news coverage, interviews, and content creation for the August online issue of Business Tabloid magazine, connecting with industry experts in the Middle East.
- Oversaw, trained and developed writers and associates, assistants and junior editors to optimize production and quality of work.
- Developed publication website, blogs and social media presence.
- Processed and investigated appeals and complaints to resolve quickly and constructively.
- Represented and promoted publication at publisher events, trade shows and conferences.
- Adhered to ethical guidelines and standards to promote responsible publication and media practices.
- Established editorial direction and publication policies and procedures and monitored and maintained functional consistency.
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Sustained and enhanced publication performance and fostered reliability, transparency and fairness.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Adhered to Associated Press and internal style guidelines, educating staff on standards.
- Pitched content strategies and managed asset acquisition.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
Senior Content Writer
Avigna Private Ltd.
Bengaluru
11.2021 - 03.2022
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Developing website content, press releases, and articles for Avigna business verticals, coordinating closely with the design team for social media campaigns.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Utilized feedback from clients and colleagues to improve content quality.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Developed content for press releases and newsletters to promote products and services.
- Repurposed and optimized existing content for use in different mediums.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Created content for websites and online publications.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
Senior Assistant Editor
Indian Chemical Council
Mumbai
01.2020 - 11.2021
- Handled internal staff correspondence through emails and scheduling.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Managed EICs calendar of meetings, editorial tasks and overall publication.
- Pitched content strategies and managed asset acquisition.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Suggested improvements to content to enhance quality and accuracy.
- Established and implemented workflows to streamline editing processes.
- Researched topics to create accurate and engaging content.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines. Creating feature stories and news reports for Chem News magazine, ensuring unbiased reporting based on thorough research.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Edited and reviewed content for grammar, spelling and punctuation.
- Drove accuracy of content through careful proofreading and fact-checking.
Freelance Business Journalist and Editor - Asia
Mack Brooks Publishing Ltd. & TRMG Limited
Mumbai
04.2014 - 12.2019
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Maintained up-to-date knowledge of current events and industry trends.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Edited and proofread articles to achieve peak accuracy and quality.
- Researched and gathered information to develop accurate and credible stories.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Developing feature stories and news reports for Specialty Chemical Online magazine, maintaining a commitment to unbiased reporting.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Developed relationships with sources and contacts to gain additional insight.
Senior Journalist
HR In ASIA - SINGAPORE
Mumbai
05.2015 - 09.2017
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Wrote, edited and produced stories for Internet and digital channels.
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Collaborated with editors and other journalists to create compelling content.
- Researched and gathered information to develop accurate and credible stories.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Fact-checked breaking news headlines by performing background research.
- Developed relationships with sources and contacts to gain additional insight.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
Senior Copy Editor
Network18 Media Pvt Ltd.
Mumbai
01.2013 - 09.2013
- Prepared, rewrote, and edited pieces to improve readability and impact.
- Determined readiness of written pieces, made changes, and approved final versions for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
- Selected and edited photos for use in diverse projects.
- Adhered to Associated Press and internal style guidelines, educating staff on standards.
- Devised attention-grabbing headlines and summaries to increase clicks and engagement.
- Supported publication by helping develop layouts and collaborating with production teams.
- Communicated directly with writers to collaboratively assess work and guide editorial improvements.
- Collaborated with writers and graphic designers to develop content schedules and plan workflows.
- Collaborated with graphics department to develop and implement visual elements.
- Generated and maintained style guides to encourage consistent quality of content.
- Checked reference sources to verify dates, facts and statistics.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Drove accuracy of content through careful proofreading and fact-checking.
- Acquired in-depth knowledge of content areas to provide effective edits.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
News Sub Editor
Elektor India Pvt Ltd.
Mumbai
04.2012 - 12.2012
- Reported to editor-In-chief about news articles for print, daily staff happenings and creation of company newsletter.
- Conceptualized, pitched, assigned and monitored stories from origination to publication.
- Editing content, interviewing leaders in the electronics industry, and adhering to SEO practices for Elektor publications.
- Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
- Planned for coverage of large events by assigning reporters and photographers.
- Sought out stories by pursuing other news organizations information periodically and either assigned or wrote stories according to strict timelines.
- Supported publication by helping develop layouts and collaborating with production teams.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Collaborated with writers, designers and other editors to deliver content of highest quality.
- Drove accuracy of content through careful proofreading and fact-checking.
- Suggested improvements to content to enhance quality and accuracy.
- Developed and maintained editorial standards for content.
- Pitched content strategies and managed asset acquisition.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
News Sub Editor
Jasubhai Media Private Ltd.
Mumbai
01.2011 - 03.2012
- Reported to editor-In-chief about news articles for print, daily staff happenings and creation of company newsletter.
- Conceptualized, pitched, assigned and monitored stories from origination to publication.
- Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
- Sought out stories by pursuing other news organizations information periodically and either assigned or wrote stories according to strict timelines.
- Drove accuracy of content through careful proofreading and fact-checking.
- Writing news features, editing content, and interviewing business leaders for Chemical Engineering magazine, following AP style guidelines.
Part-Time Journalist
World Association Of Newspapers (WAN-IFRA)
Lyon
08.2009 - 02.2012
- Cultivated strong relationships with sources and other contacts to support leads and story development.
- Collaborated with editors and other journalists to create compelling content.
- Wrote and published articles for leading newspapers and magazines.
- Maintained up-to-date knowledge of current events and industry trends.
- Reporting on news and happenings in the media and journalism industry, contributing to the Shaping the Future of the Newspaper Project.
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Wrote, edited and produced stories for Internet and digital channels.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
- Fact-checked breaking news headlines by performing background research.
- Edited, proofread and fact-checked content for accuracy.
- Disseminated news content through social media for better engagement with audiences and faster reporting.
Senior Content Development and SEO Executive
V2 Tech Ventures Private Ltd.
Mumbai
11.2007 - 10.2008
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Liaised with clients during pre-sales work and throughout active campaigns.
- Performed in-depth analysis of new client sites.
- Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
- Proofread and edited client content to alleviate errors and improve overall quality.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Developed and implemented quality link-building strategies.
- Optimized copy and landing pages for search engine marketing purposes.
- Utilized search engine optimization and emphasized importance of link building.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Researched and implemented search engine optimization recommendations.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Integrated marketing plans with brand campaigns to drive brand to demand.
Senior Content Writer and Quality Manager ISO Cert
Maxval Technologies Private Limited
Mumbai
05.2005 - 10.2007
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Developed content for press releases and newsletters to promote products and services.
- Repurposed and optimized existing content for use in different mediums.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Utilized feedback from clients and colleagues to improve content quality.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Formatted content to adhere to industry-specific style guides.
- Drafting articles, case studies, press releases, and email marketing campaigns for U.S. real estate clients, also managing quality assurance processes.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Presented clients with unique copy options based on overall marketing objectives.
- Created content for websites and online publications.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Copywriter and Visualizer
Media Pulse Advertising Ltd.
Mumbai
02.2004 - 03.2005
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Improved search result rankings with targeted SEO strategy.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Conducted research to identify audience demographics, incorporating collected data into future copy.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
- Formatted copy to align with project-specific guidelines.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Senior Copywriter and Visualizer
Maple Leaf Pvt Ltd (for Expression Greetings)
Mumbai
06.2003 - 04.2004
- Selected high-quality photos and videos to complement written copy. Writing creative copy and poems for print pop-up greeting cards, collaborating with designers for successful execution.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Confirmed compliance with regulatory standards and guidelines prior to publication.
Junior Copywriter and Visualizer
Puja Advertising Pvt Ltd.
Mumbai
04.2002 - 02.2003
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Formatted copy to align with project-specific guidelines.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
Education
MBA - Journalism And Mass Media
K J Somaiya Institute of Management Studies
Mumbai, INDIA 04.2007 - 07.2008
Post Graduate Diploma in Instructional Designing - Instructional Designing
Symbiosis Institute of Management Studies And Rese
Pune, INDIA 04.2006 - 06.2007
Bachelor of Arts - Commercial And Advertising Art
Vivek College of Commerce
Mumbai, INDIA 04.1999 - 10.2003
Skills
Copywriting policies
Content Strategy
Corporate Communications
Storytelling
Client relations
AP Style
Creative concept development
Strategic marketing
Print Collateral
Email Marketing
Social Media Content
Marketing Communications
Digital content development
SEO
Public Relations Campaigns
Copywriting team leadership
Certification
Certificate Diploma in Commercial Arts (Edit Institute) - CorelDraw, Photoshop, Adobe Pagemaker, 2D Animation
Interests
Timeline
Editor in Chief
Business Tabloid Publications
07.2023 - 08.2023
Senior Copywriter
Hello Kindred Pvt Ltd
04.2022 - Current
Senior Journalist and Writer
Colour Canvas Publications
11.2021 - Current
Senior Content Writer
Avigna Private Ltd.
11.2021 - 03.2022
Senior Assistant Editor
Indian Chemical Council
01.2020 - 11.2021
Senior Journalist
HR In ASIA - SINGAPORE
05.2015 - 09.2017
Freelance Business Journalist and Editor - Asia
Mack Brooks Publishing Ltd. & TRMG Limited
04.2014 - 12.2019
Senior Copy Editor
Network18 Media Pvt Ltd.
01.2013 - 09.2013
News Sub Editor
Elektor India Pvt Ltd.
04.2012 - 12.2012
News Sub Editor
Jasubhai Media Private Ltd.
01.2011 - 03.2012
Part-Time Journalist
World Association Of Newspapers (WAN-IFRA)
08.2009 - 02.2012
Certificate Diploma in Commercial Arts (Edit Institute) - CorelDraw, Photoshop, Adobe Pagemaker, 2D Animation
02-2008
Senior Content Development and SEO Executive
V2 Tech Ventures Private Ltd.
11.2007 - 10.2008
MBA - Journalism And Mass Media
K J Somaiya Institute of Management Studies
04.2007 - 07.2008
Post Graduate Diploma in Instructional Designing - Instructional Designing
Symbiosis Institute of Management Studies And Rese
04.2006 - 06.2007
Senior Content Writer and Quality Manager ISO Cert
Maxval Technologies Private Limited
05.2005 - 10.2007
Copywriter and Visualizer
Media Pulse Advertising Ltd.
02.2004 - 03.2005
Senior Copywriter and Visualizer
Maple Leaf Pvt Ltd (for Expression Greetings)
06.2003 - 04.2004
Junior Copywriter and Visualizer
Puja Advertising Pvt Ltd.
04.2002 - 02.2003
Bachelor of Arts - Commercial And Advertising Art
Vivek College of Commerce
04.1999 - 10.2003