SAVYASACHI GOWDA

As Content Director, I'm the visionary driving content design and creation, continuously exploring trends while relying on data-driven insights. I align go-to-market strategies with business objectives.

• Shaped compelling messaging and utilized modern practices, boosting engagement.
• Oversaw migration of client stories to Adobe, optimizing content accessibility.
• Guided teams, shared expertise, and introduced newcomers to IBM Originals' model and tools.
• Achieved impactful outcomes, from blog views to interactive formats, driving engagement and reach.
• Managed transition of 300+ IBM cloud client stories, streamlining content management.

• Revamped webinars, cutting length by 2/3 and boosting completion rates.
• Cultivated trust and transparency through agile methods.
• Enhanced email open rates by 3.7% and click-through rates by 1%.

• Orchestrated impactful campaigns, optimizing attribution and KPIs.
• Pioneered internal communication, collaborating with stakeholders.
• Built a robust pipeline of 200+ client references, launching successful campaigns.

• Joined to amplify Cloud product demand in NA, orchestrating thought leadership events.
• Drove progression funding to expedite sales cycles:

-Incentivized sellers with allocated budgets, establishing tracking for fund utilization and performance.

-Enabled 150+ sellers to secure USD 150M win revenue and USD 100M pipeline.

• Nurtured relationships with key partners in the Middle East, fostering collaboration and ensuring mutual success.
• Proactively initiated new strategic partnerships, expanding the network and creating growth opportunities.
• Played a pivotal role in driving international business alliances, leveraging strong communication and negotiation skills.

• Took ownership of vital business relationships with designated key accounts, ensuring their needs were met and objectives achieved.
• Managed complex account dynamics, aligning solutions with client goals and driving sustainable growth.

• Strategically cultivated relationships within institutes to drive substantial business growth, tailoring solutions to their unique requirements.
• Positioned offerings effectively, enabling institutes to harness innovative solutions that enhance their educational and research endeavors.